Interbrand IQ: The Best Asian Brands Issue

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Uproar Subsides for Manny Pacquiao and His Sponsors

Posted by Sheila Shayon on May 17, 2012 03:01 PM

"To the gay community, I apologize," stated boxer Manny Pacquiao in an interview with Mario Lopez on Extra that aired today. "I'm against same-sex marriage, but I'm not condemning you. My favorite verse is 'Love one another as you love yourself. Love your neighbor.' So I love everybody!"

That's Pacquiao, a national icon in the Philippines and one of Hennessy’s “Wild Rabbit” campaign stars, extricating himself from the hot water he landed in this week, just as he strives to change his image from indulging in cockfighting, drinking and womanizing. (His Hennessy commercial’s tagline: ''Fighting the fights that really matter. That's my 'Wild Rabbit.'")

The controversy erupted after a profile on him published May 12th in the National Conservative Examiner referenced the oft-cited Biblical passage from Leviticus 20:13, "If a man also lie with mankind, as he lieth with a woman, both of them have committed an abomination: they shall surely be put to death.”

Pacquiao subsequently clarified that readers had erroneously believed he had quoted the verse, and that he loves and supports gays and lesbians, denounces anti-gay allegations, but does not approve of gay marriage because of his Roman Catholic beliefs.Continue reading...

in the spotlight

RIP Smokin' Joe: The Singin' Spokesroles of Joe Frazier

Posted by Abe Sauer on November 8, 2011 10:45 AM

On the 40th anniversary of his historic Madison Square Garden bout with Muhammad Ali, boxing legend Joe Frazier passed away last night at the age of 67 following the biggest fight of his life — with liver cancer.

Smokin' Joe was not the commercial juggernaut that fellow former boxing champ George Foreman became, but Frazier appeared in his share of ads. Incidentally, he was often singing in those ads.Continue reading...

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