Twitter, Foursquare Brand Challenge: Keeping The Faith

Here’s the good news AND the bad news: social networking platforms allow everyone to know where you are, and when. That could be useful information for your wife. And your wife’s former boyfriend who just got out of jail.

Boy Van Amstel, creator of PleaseRobMe.com, attempts to prove that very point with his creepy-named website. Van Amstel’s site proves how easy it is for people of ill-repute and dubious intentions to track down and locate houses where the owners are not around, for one reason or another.

The advent of new technologies, such as Twitter and Foursquare, are often greeted with a spectrum of reactions from utter naivety to outright paranoia. In this case, we’re dealing with naivety. The amount of private up-to-the-moment information available about individuals revealed on social networking sites is staggering – and Van Amstel saw the inherent risk in this.Continue reading...