Kellogg's Laser-Brands Its Corn Flakes

Kellogg’s has harnessed a groundbreaking laser technology that enables it to burn its iconic logo on to individual corn flakes. Cattle farmers in the Old West would no doubt be proud.

By inserting a certain number of branded flakes – sorry, Corn Flakes – into each box (they’re slightly darker but taste the same), the company claims it can guarantee the cereal’s origins, and solidify its claims that it doesn’t produce cereals for any other manufacturer.

In the dog-eat-dog world of cereal, where products contain many of the same ingredients and the barriers to entry are relatively low, branding is king.Continue reading...