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corporate citizenship

Quelle Surprise: Pernod Ricard Fights Underage Drinking, Teens Ignore

Posted by Sheila Shayon on June 15, 2012 05:26 PM

Pernod Ricard’s recent "Responsib'All Day" action mobilized employees on five continents in its second annual day of service dedicated to education about responsible drinking. Its "mentor and messenger" efforts reached 18,000 employees worldwide in major cities including Sydney, Shanghai, New Delhi, Tokyo, Johannesburg and São Paulo, and UK-based staff from subsidiaries the Absolut Company and Premium Wine Brands.

"We have been promoting responsible drinking for more than 30 years. At Responsib'All Day, all of our employees are mobilised to help make things change. As a company, we are resolutely dedicated to strengthening our engagement with public authorities and NGOs to fight inappropriate drinking habits," stated Pernod Ricard CEO Pierre Pringuet in a press release.

Pernod Ricard USA’s Facebook platform, dubbed Here’s To Tomorrow, “will attempt to spark a social movement through a platform that encourages parents to take an immediate positive approach in discussing drinking with their underage children today in order to effect a better tomorrow.” With only 115 likes on its campaign Facebook page since launching a week ago, however, it's clearly not as easy to spark a social movement as the French alcohol brand purveyor may think.Continue reading...

brand and bottle

Booze Newz: An Absolut Ode to San Francisco

Posted by Jennifer Sokolowski on June 3, 2011 05:30 PM

Absolut is paying its respects to San Francisco with a new flavored vodka, following in the wake of past citified special editions for New Orleans, Los Angeles, Boston and Brooklyn. Absolut SF’s somewhat esoteric mix of grape, dragon fruit and papaya is designed to capture the “unique cultures, ethnicities and culinary delights of San Francisco” and entice drinkers with a “bold flavor when mixing a perfect cocktail.”

The brand is tying the latest entrant in its Absolut Cities campaign with a Facebook page, “What’s Your Absolut SF?” that encourages city residents to share their stories, as well as inviting prominent San Francisans such as Digg founder Kevin Rose and DJ Miguel Migs to collaborate with the brand on various projects. Absolut is also donating $50,000 to Habitat for Humanity Greater San Francisco as part of the campaign. Continue reading...

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