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sustainability

H&M Reveals Conscious Exclusive Collection With Olivia Wilde

Posted by Sheila Shayon on March 16, 2015 03:10 PM

H&M's new Conscious Exclusive collection showcases clothing made of sustainable materials such as hemp, organic linen and organic leather. Inspired by global cultures, it will be available in about 200 H&M stores worldwide and online on April 16.

The collection is being modeled exclusively by actress and humanitarian Olivia Wilde. “Sustainability doesn’t mean compromising fashion,” stated Wilde. “This is how all fashion should be: great style that's naturally more sustainable."Continue reading...

campaigns

Kevin Bacon for the American Egg Board Will Crack You Up

Posted by Shirley Brady on March 12, 2015 01:02 PM

Breaking news: The American Egg Board's new campaign featuring Kevin Bacon is not only an eggcellent pitch for having eggs for breakast—the star even cracks a few jokes at his own expense.

The punning campaign has a serious goal, however, with egg consumption in the US falling since 1970s levels. Continue reading...

celebrity brandmatch

Campaign Watch: Apartments.com Taps Jeff Goldblum to Promote Tech Prowess

Posted by Shirley Brady on March 2, 2015 10:01 AM

Apartments.com Jeff Goldblum

Actor Jeff Goldblum is channeling Steve Jobs (forever associated with black turtlenecks) and other "Silicon Valley mavericks" in his latest role: as Brad Bellflower for Apartments.com.

The pitch: "Welcome to the Apartminternet. The new Apartments.com has more apartments than any other apartment search website. Perhaps more than the Internet itself."Continue reading...

campaigns

PepsiCo Brings Happiness Home in China With Celebs, Bros and a Boo Lookalike

Posted by Mark J. Miller on February 27, 2015 01:41 PM

It's now the norm (alas) to see rooms full of people looking at their phones rather than talking to one another. This scene becomes even more disheartening when the room is filled with family and friends—and it's a global phenomenon.

PepsiCo intends to do something about this social media-fueled trend in its key market of Greater China. 

The beverage (and food) giant has partnered with China Women’s Development Foundation (CWDF), video-making and sharing app Meipai, and a handful of celebrities—including a dog who could be Boo's cousin, wearing a Pepsi logo bow on his collar.Continue reading...

celebrity brandmatch

Will Rebranding Fruits and Vegetables to FNV Make Kids Go For Beets Over Beats?

Posted by Dale Buss on February 26, 2015 03:32 PM

Breaking news from the Partnership for a Healthier America (PHA) Summit in Washington, D.C. today: Parents, stop begging your kids to eat their fruits and vegetables. They're now called FNV (yo).

In a cringeworthy attempt to make produce hipper, the public/private PHA, a spinoff of First Lady Michelle Obama's Let's Move campaign, is hoping that FNV, a Salt-N-Pepa-like acronym for Fruits 'n' Veggies, will make America's emoji-spinning, text-savvy youth mind their peas and carrots (and eat them, too).

Like generations of parents before them, they've got their work—getting kids to choose beets over Beats—cut out for them.Continue reading...

bc q&a

Brains, Brawn and Ving Rhames: 5 Questions with ADT CMO Jerri DeVard

Posted by Dale Buss on February 23, 2015 11:02 AM

ADT is arguably the strongest survivor of the recent US home security shakeout. But now the brand is facing new threats: incursions by telecom and cable companies selling self-installed security systems, as well as competition from "smart home" purveyors that include security services in their overall digitization packages.

In fact, ADT CEO Naren Gursahaney was happy to inform Reuters that the company expects to increase its organic subscriber base in North America this year for the first time since it was spun off from Tyco International more than two years ago.

"We have been in a net customer loss position through last year," he commented. "We are closing that gap, and we expect this year to be able to turn the tide there."Continue reading...

campaigns

Mirren, Mirren: L'Oreal Celebrates Older Beauties in Helen Mirren Ad Campaign

Posted by Shirley Brady on February 9, 2015 12:27 PM

L'Oreal Helen Mirren TV commercial advert

Last month L'Oréal Paris named British 1960's mod(el) icon Twiggy, now 65, as a brand ambassador, joining its rank of knockout older brand ambassadors such as Julianne Moore. Add Dame Helen Mirren, who turns 70 in July, to the brand's list of timeless beauties.

The Academy Award-winning actress can be seen in a new TV commercial for L'Oréal's Age Perfect skin care range. The ad follows other brands (such as Céline's print campaign with writer Joan Didion) celebrating older female icons with brains and beauty.

Check out Mirren's ad—described by the brand as "our first advert starring Helen Mirren as the true embodiment of The Perfect Age"—below: Continue reading...

sustainability

Energizer Bunny Returns to Boost EcoAdvanced Recycled Batteries

Posted by Sheila Shayon on February 4, 2015 01:50 PM

The iconic Energizer bunny is getting turbo-charged. Energizer has just launched the first-ever high-performance AA alkaline battery partially made from recycled cells. The brand will debut a marketing campaign for its EcoAdvanced battery line on February 16, with the re-energized Energizer Bunny returning in a starring role.

About four percent of the new power pack is made from old batteries alchemized with an "active ingredient"—the secret sauce being kept under wraps by Energizer—to provide longer-lasting energy without using so much new material.Continue reading...

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