Arnell’s Branding Book Launch Gets Personal

As he plunges into promotional efforts for his new book on personal branding this week, brandmeister extraordinaire Peter Arnell is turning to where he’s always gotten support: his high-profile friends.

Martha Stewart wrote the foreword for his new book, the back of which bears endorsements from celebrity friends and clients ranging from Donna Karan, whose iconic DKNY brand he worked on for many years, to Mark Wahlberg.

This week, Arnell will be talking about his very personal book on NBC's Today Show, a friendly venue where he has appeared frequently over the years (including taking Matt Lauer for a spin in the Peapod, his electric car that's still idling). It’s hardly surprising that Arnell is effectively leveraging his vast personal network to help promote his book on personal branding.

“By networking with friends and family, you can get confirmation of your strength necessary to grow, and that’s really important,” he told Brandchannel.com in an exclusive interview over the weekend. (Click here for his Brandchannel Q&A).Continue reading...