Posted by Sheila Shayon on March 17, 2010 11:15 AM
Public broadcasting, specifically PBS, is making a historic move, premiering “Earth Day” on Facebook. The full-length documentary, chronicling the growth of the environmental movement in the United States, will air April 11th on Facebook, and be broadcast on PBS eight days later.
The reason? A Facebook debut will hopefully generate viral buzz and reach a younger audience attracted to the content but not necessarily devotees of PBS or appointment-viewing television. According to Mark Samels, executive producer of the “American Experience” series, "It's an opportunity, we think, to engage with a new audience, an audience that we may not be bringing to PBS Monday nights at 9 o'clock."Continue reading...