Toyota Reigns in Global Auto Brands, But Audi, VW and Nissan Are Top Risers

Posted by Dale Buss on October 10, 2014 05:05 PM

Toyota remained the most valuable automotive brand worldwide for the 11th straight year in Interbrand's new ranking of the 100 Best Global Brands. But Audi, Volkswagen and Nissan comprised a trio of "top risers" that are pushing the envelope and mixing the picture for car brands worldwide.

"The auto industry in general has done pretty well" in the new ranking, Jez Frampton, global CEO of Interbrand, told brandchannel.

Automakers generally "have gotten smart in recognizing that they have to build strong brands for the future," he added. "To succeed in the new world of mobility, they have to reposition themselves in slightly different ways, and so their attempts to build brands have become much more sophisticated."

Toyota held sway in the industry once again, at No. 8 in the overall list that was headed by Apple, Google and Coca-Cola. Continue reading...

best global brands

The Age of You: How the Best Global Brands Are Creating Mecosystems

Posted by Sheila Shayon on October 9, 2014 12:51 PM

The 2014 edition of the Interbrand Best Global Brands report is out and confirms the dominance of tech brands as Apple remains No. 1 and the world’s most valuable brand for a second straight year, followed by Google, with Coca-Cola at No. 3. 

It’s the first year that two brands are valued at more than $100 billion: Apple at $118.9 billion, up 21 percent from last year, and Google, at $107.4 billion, up 15 percent from last year.

“Apple and Google’s meteoric rise to more than USD $100 billion is truly a testament to the power of brand building,” stated Jez Frampton, Global CEO of Interbrand (brandchannel's parent company).

“These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”

It's a theme that Interbrand calls "The Age of You."Continue reading...

brand accolades

Financial Services Brands Come Into Their Own in Changing Canadian Market

Posted by Dale Buss on May 27, 2014 05:12 PM

Canada has been in the news a lot lately, mostly for being a hard nut to crack when it comes to retail. But according to Interbrand's just-released Best Canadian Brands report, other sectors such as financial services have come into their own in the northern marketplace. 

Among the top five brands, three are banks, with TD retaining its No. 1 positioning and the Royal Bank of Canada coming in at No. 2. Still, other list-makers among the top 25 brands, including lululemon and WestJet, have become increasingly savvy about finding ways to extend their value both in Canada and abroad. 

“We’re trying to create a bit of a call to action for brands in Canada,” Carolyn Ray, managing director of Interbrand Canada, told brandchannel. “We want brands to ‘step out of line’ and do things differently, take the opportunity to reassess whether they’re getting the most they can out of what they’re doing, and their investments in their brands.”

Scotiabank is one most-valuable brand that has needed no such prompting, Ray added. The financial-services giant grew its brand value by 94 percent since 2012, to C$7.7 billion in the latest Interbrand ranking, in part by “becoming increasingly customer-centric,” she said. “It’s become almost like an obsession” with the brand as Scotiabank “uses that lens to filter all their marketing decisions.”Continue reading...

brand strategy

VIDEO: How to Leverage Brand Assets to Maximize M&A Deals

Posted by Alicia Ciccone on May 13, 2014 12:37 PM

So far in 2014, companies have announced over $1.3 trillion worth of mergers and acquisition transactions globally, according to Thompson Reuters. With nearly double the level of activity from a year ago, Josh Feldmeth, CEO of Interbrand New York, brandchannel's parent company, talks about the role of brand in mergers and acquisitions and how best to boost value and lower risk. Read more about Josh's M&A advice on the Interbrand blog, and follow him on Twitter at @joshfeldmeth.

best global brands

Video Watch: Interbrand Global CEO Jez Frampton on Building Unbeatable Brands

Posted by Shirley Brady on April 4, 2012 04:44 PM

Above, watch Interbrand Global CEO Jez Frampton's master class on what makes a world-changing brand. In this program, Jez shares real-world stories as he discusses the building of world-leading brands, and the fundamentals of brand valuation that determine Interbrand's Top 100 Best Global Brands annual ranking. 

This video was filmed before a live audience for the What's Next? television series that airs across Latin America. It's produced by HSM Global, producers of the World Business Forum, and airs on their ManagemenTV network. It's also distributed online by HSM's, which provides insights and inspiration dedicated to building better businesses, better people, and a better world — all themes that Frampton discusses in this video.

brand sustainability

Japan Dominates Interbrand's 2011 Best Global Green Brands

Posted by Robert Truglia on July 26, 2011 01:00 PM

Today Interbrand released its Best Global Green Brands study, ranking the top 50 among the leading worldwide brands, in which Japan stands out. Out of the top 10, three wave the Japanese flag, with Toyota claiming number one.

This study showcases a very unique methodology, combining the internal (brand performance) with the external (brand perception by consumers) to measure who has the “greenest” brand — inside and out. Using Interbrand’s experience in brand valuation and Deloitte’s expertise, each brand's green performance data was organized into 82 metrics in six categories: Governance, Stakeholder Engagement, Operations, Supply Chain, Transportation and Logistics, and Products and Services.

If one looks at the country's history and current plight, Japanese brands’ green success should come as no surprise.Continue reading...

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