best global brands
Posted by Shirley Brady on April 4, 2012 04:44 PM
Above, watch Interbrand Global CEO Jez Frampton's master class on what makes a world-changing brand. In this program, Jez shares real-world stories as he discusses the building of world-leading brands, and the fundamentals of brand valuation that determine Interbrand's Top 100 Best Global Brands annual ranking.
This video was filmed before a live audience for the What's Next? television series that airs across Latin America. It's produced by HSM Global, producers of the World Business Forum, and airs on their ManagemenTV network. It's also distributed online by HSM's Wobi.com, which provides insights and inspiration dedicated to building better businesses, better people, and a better world — all themes that Frampton discusses in this video.
Posted by Robert Truglia on July 26, 2011 01:00 PM
Today Interbrand released its Best Global Green Brands study, ranking the top 50 among the leading worldwide brands, in which Japan stands out. Out of the top 10, three wave the Japanese flag, with Toyota claiming number one.
This study showcases a very unique methodology, combining the internal (brand performance) with the external (brand perception by consumers) to measure who has the “greenest” brand — inside and out. Using Interbrand’s experience in brand valuation and Deloitte’s expertise, each brand's green performance data was organized into 82 metrics in six categories: Governance, Stakeholder Engagement, Operations, Supply Chain, Transportation and Logistics, and Products and Services.
If one looks at the country's history and current plight, Japanese brands’ green success should come as no surprise.Continue reading...