Posted by Abe Sauer on August 29, 2014 06:58 PM
This week in branded content, Malaysia Airlines makes an appeal, Heineken tries to quiet the crowd, GE makes some music and more. Check out the latest branded videos from Electrolux and Perrier after the jump.Continue reading...
Posted by Abe Sauer on August 22, 2014 02:07 PM
This week in branded content, Gatorade gets sweaty, one Manning brother is back, and beards make babies cry. Check out the latest from Royal Caribbean, EA Sports, Fanta and more.
The Project: Coffee vs Gangs by Kenco
The Pitch: The campaign explains Kenco's initiative to train young Hondurans who are at risk of being sucked into gangs as coffee farmers. Kenco says it is "trying not to do things that are just a badging exercise," but that the brand is attempting to communicate a "real purpose."
The Verdict: Whether you think this campaign is bold or exploitative, you have to admit animated tattoos are incredibly cool.Continue reading...
Posted by Abe Sauer on August 15, 2014 01:16 PM
It's been a busy week for branded content, and it seems like everyone was feeling a bit musical. From Depend's rap for "Underwareness" to the Manning brothers' remix for DirecTV, more brands than not were dropping the beat this week for fun, entertaining content and campaigns. Below, check out more branded content projects, including an emotional tribute to moms in Japan from Pampers and a short film from Apple, which shows how the iPad can be integral to music-making.Continue reading...
Posted by Abe Sauer on August 8, 2014 05:20 PM
It's been a busy week for branded entertainment, from Dodge's new funny-man to Toyota's musical city in Prague. Below, check out more branded entertainment projects, including a graphic novel from Bacardi and a Christmas-sized countdown to National Bratwurst Day from Johnsonville.Continue reading...
Posted by Abe Sauer on August 5, 2014 07:22 PM
It's not "My Adidas," Run DMC's iconic 1985 hit that proved the power of music to modern brands. But 5 Seconds of Summer's "off with your kit" ode to dancing in your underwear, the Australian turned global hit single "She Looks So Perfect", is a significant entry in the pantheon of songs that not only pay homage to a brand name but also produce sales results.
What's more, American Apparel's name-drop in "She Looks So Perfect" is only one of the brand's music video product placement coups. An additional role in a hit video by galaxy-eating boy band One Direction puts the value of American Apparel's recent music video exposure in the neighborhood of USD $22 million.Continue reading...
Posted by Abe Sauer on August 1, 2014 07:17 PM
It's been a busy week for branded entertainment, from Hugh Jackman's star turn for Toyota in Asia to will.i.am's new creative collaboration with Lexus. Below, check out more branded entertainment projects, including short films from Old Navy (channeling High School Musical), Bud's latest VICE fix and Jude Law's Johnnie Walker dance-off.Continue reading...
Posted by Abe Sauer on July 31, 2014 02:16 PM
David Duchovny isn't the Hollywood star who's moonlighting as a pitchman overseas—though Hugh Jackman's foreign-language star turn is likely to be less controversial.
Between stints as Wolverine, Jackman has become the new face of Toyota in Japan and China. In a new spot, below, Jackman stars as "Levin" in a short film that also stars Taiwanese actress Shu Qi as "Cynthia" and just debuted at a special event in China.
The Aussie actor joins other Hollywood leading men taking a spin in China for auto brands including Nicolas Cage in the Senova brand "Town of Car Legends" for BAIC (Beijing Auto) and George Clooney, who whisked away Bonnie Chen for Mercedes-Benz.
Watch Jackman's new Toyota China spot along with another spot in which he (literally) sings the praises of Toyota in Japan:Continue reading...
Posted by Abe Sauer on July 25, 2014 07:43 PM
Disruption, Beer Edition: Saturday Night Live alum Fred Armisen is no stranger to working with advertisers. His cult hit IFC network show Portlandia has a partnership with Subaru. But now Armisen has partnered with Heineken in a campaign called "Routine Interruption" which sees the comedian cold call unsuspecting people on a pay phone (and follows on the brand's campaign featuring Neil Patrick Harris). It's a quirky idea, but will it help sell beer?Continue reading...