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brand partners

Spotify Plays Up Bravo TV Drama with Curated Playlists

Posted by Sheila Shayon on November 14, 2013 01:53 PM

Spotify has tuned in to the social television conversation, joining Facebook and Twitter, with a new partnership with Bravo. Tapping its unique currency of music, the streaming service will develop playlists for the network's The Real Housewives of Atlanta, The Real Housewives of Beverly Hills, Vanderpump Rules and Thicker Than Water.

The Swedish service will pitch curated playlists to passionate fans through Bravo's Spotify page which will be embedded in each TV show's webpage on BravoTV.com. The playlists will be updated weekly as episodic themes develop. 

"Incorporating music allows us another creative dimension for engaging fans with our content beyond the screen and feeds our passionate fans the extra content they crave around their favorite Bravo shows," said Ellen Stone, evp marketing for Bravo and Oxygen Media, in a press release.Continue reading...

brand news

In the News: Volkswagen, Google, Intel and more

Posted by Dale Buss on October 2, 2013 09:25 AM

In the News

Apple is pressed for $150-billion buyback by Carl Icahn as the new #1 Best Global Brand is estimated to be sitting on top of 10% of all US corporate cash.

Volkswagen plans to use augmented reality to service cars.

Google is accused of wiretapping in Gmail scans.

Intel commits to women's digital education.

BlackBerry reveals even more doom in restructuring.

Bravo signs four major new brand partners to integrate in Top Chef.

Campbell Soup sells European simple-meals business.Continue reading...

luxury watch

Chase Caters to High-End Services with Sapphire Preferred Rewards Card

Posted by Sheila Shayon on July 24, 2013 06:45 PM

In a world of rewards programs, Chase is making waves thanks to its multi-faceted Sapphire Preferred Rewards Card, which lets consumers rack up points for hotels and airlines, dining, special experiences and other amenities all on one piece of plastic. 

“Chase Sapphire Preferred (CSP) rewards people for what they love,” Jeff Bedard, marketing director of Chase Sapphire Preferred, told brandchannel. “Since it launched in 2009, the card has been built around passion points, what’s important to the affluent consumer—travel and dining and their purchases are rewarded with two-times the points."

The card, which isn't meant for everyday purchases like gas and groceries, caters to a higher-end clientele looking for exceptional service and experiences.Continue reading...

what girls want

Barbie Puts Dreamhouse on the Market to Make Way For High-Tech Digs

Posted by Sheila Shayon on February 15, 2013 10:01 AM

With a pink elevator, hot tub and spa, pink granite countertops and only three walls, Malibu's most famous resident is finally putting her house on the market. That's right: for a cool $25 million, Barbie's Malibu Dreamhouse in the 90265 zipcode can be yours.

It's being "sold" via a listing on Trulia—"The only house in Malibu with a truly unobstructed view of the ocean (after all, it only has three walls)—and a celebrity real estate agent in Bravo's "Million Dollar Listing: Los Angeles" cast member Josh Altman. It's all part of an effort by the iconic toy company to highlight the doll's revamped image and new playset, set to be released for the 2013 holiday shopping season.Continue reading...

celebrity brandcasting

More Barrymore: Actress Launches Her Own Wine Label and Cosmetics Brand

Posted by Mark J. Miller on January 17, 2013 01:20 PM

Meet Drew Barrymore, the expanding solo retail brand.

The 37-year-old actress, who has spent her lifetime performing, announced this week that she has undertaken lines of wine and cosmetics.

"I just want to do the things that you actually do in life, which is drink wine and play with makeup," she told OK! magazine in an interview posted Thursday. "It took years... to make both of these brands."

Barrymore Wine, which launched itself with a Pinot Grigio, was created to honor her family, she said on the label's website.  In promotional copy highlighted by Buzzfeed, she pokes fun at "Real Housewives of New York" star Ramona Singer, who has also launched a Pinot Grigio: “Move over Ramona Singer, you’re so yesterday’s news… let the “Real” Stars, not reality stars, show you how to drink Pinot Grigio!”Continue reading...

brand news

In the News: Aston Martin, ConAgra, Nintendo Wii

Posted by Dale Buss on November 27, 2012 09:06 AM

In the News

Aston Martin draws bids.

ConAgra to buy Ralcorp in huge packaged-foods deal.

Nintendo sells out Wii U in first week in US.

Adidas features celebs including Snoop Lion, other celebrities in Ebenezer Scrooge holiday campaign.

Airbus jabs Boeing with "Pinocchio nose" in ad campaign.

Barnes & Noble updates holiday wish lists via Nook campaign.

Bombardier signs largest-ever deal, with VistaJet.

Ericsson files patent claim against Samsung.

Mario Batali expands restaurant empire to Boston.Continue reading...

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

brand vs. brand

Is Taco Bell's Cantina Bell Menu Good Enough That Chipotle Will Say "No Mas"?

Posted by Dale Buss on October 5, 2012 03:33 PM

Yes, making gains at breakfast is nice. So is the fact that nobody talks about the hit job on Taco Bell's beef from a while back. But now the Yum! Brands stalwart is finally getting the kind of feedback that brand stewards really have been craving all along: Americans are mentioning "Taco Bell" in the same jalapeno-laced breath as "Chipotle." Thanks largely to the Cantina Bell menu that it introduced in July, Taco Bell perceptions are climbing among American consumers, according to new research by the YouGov BrandIndex.

Created by celebrity chef Lorena Garcia — featured on the recent season of Top Chef Masters on Bravo, which hyped her Taco Bell tie-in during commercial breaks —the chain's new Cantina Bell menu brings eight new ingredients to Taco Bell including whole black beans, cilantro rice and fire-roasted corn salsa — exactly the sorts of staples that have garnered Chipotle's fresh-Mex menu such high regard. Garcia even recently visited fields in California to show where and how Taco Bells gets its cilantro.Continue reading...

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