PepsiCo Seeks Digital Innovators in Europe

PepsiCo wants to get in on the virtual ground floor in Europe. The company is rolling out a program that it found success with in the United States last year: finding and partnering with up to 10 technology startups that can help spread the word about Pepsi and its products.

The beverage giant is looking to fund European startups that have “a ready-to-go product or service technology in social media and/or community-based marketing, mobile marketing, tablets, location-based marketing, digital video, gaming and/or learning.”Continue reading...