super bowl

Super Bowl 2015: Online Teasers vs. TV Reveal Debate Continues

Posted by Mark J. Miller on January 20, 2015 01:01 PM

Wix Super Bowl 2015 Brett Favre

Super Bowl Sunday is fast approaching on the first of February, and brands are either busy suiting up—or booking their beach vacations and skipping the fray, as automakers such as Audi, Ford and Volkswagen are doing this year.

While the on-field battle will be between the AFC’s New England Patriots and the NFC’s Seattle Seahawks, there is a separate skirmish occurring in the branding world: Is it more effective to endlessly tease a Super Bowl ad before the big game and even pre-release the commercial online, or is there more value in surprising consumers with your mega-bucks ad on Super Bowl Sunday? 

The Wall Street Journal explored this vexing question by looking at a few brands' pre-Game Day strategies. Lexus, for example, is taking the pre-release route this year, already releasing its Super Bowl ad online: "Make Some Noise," which incorporates sounds from its new NX hybrid to underscore the action.Continue reading...

brand news

Brand News: Apple Pay Day, IBM Chips Down, Microsoft Smartwatch and more

Posted by Dale Buss on October 20, 2014 08:30 AM

TOP STORIES

Apple Pay rolls out today with iOS 8.1 update to an audience of more than 10 million iPhone 6 and 6 Plus owners, with holes in the system and restaurants prepared to accept, though some retailers struggle with anonymity aspects. [Update: Apple also posted record quarterly revenue of $42.1 billion fueled by iPhone 6 sales.]

IBM sells chip unit for $1.5 billion as revenue drops again.

Microsoft "within weeks" of unveiling smartwatch as CEO Nadella promotes new cloud computing platform and clarifies comments on equal pay.

Oscar de la Renta, clothier to the stars (and Amal Clooney) has died at 82.

Reebok attracts $2.2 billion bid for owner adidas.Continue reading...

brand and bottle

Celebrity Wines Now Meaningless

Posted by Abe Sauer on April 11, 2012 04:58 PM

Maybe the most telling thing about the story of the Three Fat Guys wine label is that the trio of Green Bay Packers linemen behind the label did it "with the help of Packers cornerback Charles Woodson, who has his own wine label, 'TwentyFour.'" Packers icon Brett Favre's wine has, of course, long been available in Cabernet, Merlot and Chardonnay varietals. ($24; "… shipping to WI address only.")

Winemaking is the new vanity undertaking for celebrities unwilling to launch their own "scent." Even thrash metal rock band Slayer has announced it will release its own wine. It is named "Reign In Blood." Yes, the wine party has come to an end. It was fun. Continue reading...

sporting brands

Small City, Big Brand: Packers Shine for NFL

Posted by Dale Buss on January 19, 2011 01:00 PM

They play in the smallest market in professional sports, a town of about 100,000 people, and they’re technically a not-for-profit enterprise that is actually owned by the local American Legion post – not by some egomaniacal entrepreneur.

Their colors are a combination of hunter green and mellow yellow that remains anathema to fashionistas. The last time they won the Super Bowl was 1997. And they’re the team that gave Brett Favre his walking papers — the first time. 

But make no mistake about it: The powers that be in the National Football League, and the many brands that advertise during its games, are happy as can be that the Green Bay Packers are one of the four teams remaining this weekend with a chance to make it to Super Bowl XLV.Continue reading...

celebrity brandmatch

Study Begs Brands to Stop Paying Charlie Sheen to Endorse Things

Posted by Abe Sauer on January 17, 2011 06:00 PM

Gwen Stefani for HP, Michael Jordan for Hanes, Dr. Dre for HP, Peyton Manning for Sony, Lady Gaga for Polarioid, Lance Armstong for Radio Shack, Michael Vick for… ArTran?

A new study confirms what a lot of people on both ends of the advertising paradigm suspect: celebrity endorsements aren't worth it. My colleague Sheila Shayon earlier pondered this question — find out why the evidence is swinging in favor of taking back the swag bags and shutting down the gravy train.Continue reading...

sporting brands

What 2011 Looks Like for Woods and Favre

Posted by Barry Silverstein on January 4, 2011 11:00 AM

Last year will be one both Tiger Woods and Brett Favre would just as soon forget.

The Woods debacle was voted top sports story of 2010 by the Associated Press and not for reasons any sports personality would be proud of. Tiger's troubles started but didn't end with the revelation of his marital infidelities.Continue reading...

brand news

In the News: Facebook, Favre, Fockers and more

Posted by Dale Buss on January 3, 2011 09:00 AM

In the News

Apple won't exhibit at CES in Las Vegas this week, where competitors (including Vizio) will unveil tablets that will take aim at the iPad; and increases Q1 orders for the iPhone in advance of Verizon launch.

Arnold Schwarzenegger leaves office after seven years as governor of California.

Australia braces for damages claims as flooding projected "to last weeks."

Bank of America sees home loan charge, buys back bad loans and mounts defense against WikiLeaks.

Best Buy aims to become a major content creator online.

Buzz Aldrin sues over use of his image on moonwalk trading card.Continue reading...

brand challenges

Optimism For 10 Brands That Suffered In 2010

Posted by Abe Sauer on December 23, 2010 04:00 PM

Some brands had a great year, including Ford, Old Spice and Apple. Other brands — well, not so much. But there are plenty of reasons that some of those brands that had a lousy 2010 shouldn't look forward to 2011. Brandchannel looks at ten down-on-their-luck brands that should be optimistic in the new year:

1. BP: The "small people" don't seem to have forgotten what happened on BP's watch in the Gulf of Mexico this year. But the big people seem to be forgetting quite well. At the time of writing, BP's stock was up to nearly $44 a share, considerably more than its near low of just $27 six months ago. At this rate, BP's brand will have made a full recovery by the end of 2011.Continue reading...

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