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sports in the spotlight

Nothing But Nets, From Jersey to Jay-Z to Brooklyn

Posted by Mark J. Miller on September 28, 2011 09:31 AM

NBA owners and players are trying to negotiate a new collective bargaining agreement. So far, training camps and some preseason games have been canceled, but the constant threat of the entire season getting flushed down the drain hangs over things. One team that might actually benefit from such a thing could be the New Jersey Nets.

The Nets are spending the season in Newark before moving to Brooklyn. A year off could help new fans forget that the team has been one of the more forgettable franchises in recent years. One little tool that the team isn’t using to help people move on from the recent past is a new name.

Mogul/rapper and minority team owner Jay-Z, a Brooklyn native, announced Monday that the team’s name will stay Nets. His other big announcement, which was made overlooking the under-construction Barclays Center, is that the arena will open in September 2012 with a series of eight concerts by him before the opening tipoff of the Brooklyn Nets season.Continue reading...


3D Technology: The End Of Product Placement As We Know It?

Posted by Abe Sauer on January 14, 2010 06:51 PM

Avatar's 3D technology is being credited for revolutionizing the way we watch movies. Its success has been followed by a flurry of announcements about blockbusters-to-be in 3D. While Avatar certainly revolutionized the way we watch movies, might it also revolutionize the way we place products?

For years now the product placement practice has been booming. Once generally considered a loose agreement between brands and prop managers, it is now an established business. A-list director Brett Ratner shamelessly boasts about his ambitions to help brands get scene-stealing placements. Even audiences have come to expect them and the term "product placement" is a household word. However, 3D technology poses incredible threats and opportunities for the advertising practice. Continue reading...

brand partners

Director Brett Ratner Focuses On Brands In Film, Television

Posted by Sara Zucker on January 11, 2010 04:15 PM

 Film director Brett Ratner is doing his part to blur the line between commercialism and cinematography.

"Filmmakers should align themselves with brands," says Ratner, 40. "They can help each other."

Ratner recently collaborated with Kerzner International, a global casino chain and owner of the Atlantis Resort in the Bahamas.

CEO Sol Kerzner wanted to rejuvenate his brand and thought the director, known for his Guitar Hero commercials and blockbuster movies, could help.Continue reading...

brand news

Headline Roundup: Your Ad Here

Posted by Stephanie Startz on January 8, 2010 08:11 AM

Spyker makes another bid for Saab. [NY Times]

BMW, Coke, Sony-Ericsson may take advantage of UK product placements. [BusinessWeek]

Tide's new ad campaign focuses on frugality, cleanliness. [NY Times]

Virgin moves into retail banking. [WSJ]

Jay Leno may get his old time slot back in NBC late-night shuffle. [NPR]

Best Buy's December sales top analyst expectations. [WSJ]Continue reading...

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