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Volkswagen Group Looks to Expand Family of Brands With Low-Cost Entrant

Posted by Dale Buss on October 12, 2012 01:19 PM

Intending not to let rivals outdistance it in emerging markets, Volkswagen may launch a new low-cost brand by about 2015. Surprisingly, one of the world's best small-car makers so far has lacked a major presence in important emerging markets such as India and Southeast Asia.

Now Volkswagen reportedly is aiming for a price range of $6,500 to $12,900 for the budget cars, which may include a minivan, wagon and small sedan. They would be aimed at the BRIC nations and also, perhaps, Europe. "We're regularly looking at new segments and interesting markets which also include so-called budget cars," Volkswagen Group America spokesman Eric Felber commented to Reuters. "But a decision has not been taken yet."Continue reading...

brandcameo

Product Placement Watch: 'The Tourist' Travels In Style

Posted by Abe Sauer on December 7, 2010 12:00 PM

The trailers and clips for The Tourist depict a Euro-thriller high on style and low on commercialization. But like the twisted, all-is-not-what-it-seems plot of the film itself, The Tourist is engaged in some heavyweight, high-end, surreptitious onscreen selling.Continue reading...

brand roadmaps

Colgate Palmolive Looks To BRIC Nations For Growth

Posted by Sara Zucker on November 23, 2009 04:12 PM

Colgate Palmolive forecasts its global volume sales to increase between 4% and 7% in 2010. The household megabrand hopes to gain the loyalty of consumers in a number of rapidly developing nations such as Brazil, Russia, India, and China, this grouping of rising, populous contries known by the acronym BRIC.

"We're looking to grow faster in the emerging markets than we do in the developed markets ... the BRIC countries would be obvious areas of growth," said Ian Cook, the company's CEO.Continue reading...

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