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branding together

May the Force Tag With You: Brisk Connects Star Wars Fans to Xbox Kinect

Posted by Sheila Shayon on April 4, 2012 06:01 PM

Chris Pratt has the Force behind him in the above video promoting the new Kinect Star Wars game for Xbox 360.

The timing also inspired Pepsi's Brisk Iced Tea branding team to expand its recent Star Wars co-marketing push with a new promotion that gives players an Anakin Skywalker pod-racer as the new Kinect Star Wars game hits 7-Eleven stores this week, priced at $50.

Specially marked 1-liter bottles of Brisk now sport a Microsoft Tag bar code (or M-tag) that can be scanned with the Xbox 360's Kinect motion sensor. The partnership marks the first use of M-tags for a video game promotion, and the first test of the Microsoft mobile technology by a PepsiCo brand.Continue reading...

digital moves

PepsiCo Refreshes Digital and Brand Innovation at SXSW

Posted by Sheila Shayon on March 15, 2012 03:03 PM

Launching Doritos' new "Jacked" product line via a giant vending machine isn't the only thing PepsiCo has been up to at SXSW. The CPG giant, and its brands, have been all over Austin this past week.

“What I love about SXSW is it’s a place where culture breaks — and specifically digital culture,” Josh Karpf, PepsiCo’s Global Director of Digital and Social Media, told brandchannel. “We get to see the latest technologies 12-18 months before they hit the consumer consciousness. We’re getting it earlier which makes it a key part of the calendar.”

It’s PepsiCo’s fourth year at SXSW and its corporate and brand presence is larger than ever with four of its "billion-dollar" brands on-site, including festival novice Doritos plus SXSW veterans Pepsi, Mountain Dew and Brisk.Continue reading...

chew on this

PepsiCo Tees Up Brands, Sales (and Munchies) on National Potato Chip Day

Posted by Dale Buss on March 14, 2012 02:17 PM

Today is National Potato Chip day. What better moment for PepsiCo to highlight the snack achievements and potential of its potato-chip brands and products not only in the United States but around the world?

Without specifically mentioning the ubiquitous chip's solemn day of observance in America, PepsiCo reminded everyone today that its global "Banner Sun" potato-chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world' largest food brand and the No. 1 potato-chip brand globally.

PepsiCo said that the Banner Sun logo — which appears on packaging for leading brands such as Lay's, Walkers, Smith's and Sabritas — "has grown into a symbol for quality potato chips around the world." Most Banner Sun sales come from non-U.S. markets including Russia, Spain and India.Continue reading...

brand news

In the News: Netflix, PepsiCo, Nokia & more

Posted by Dale Buss on January 26, 2012 09:02 AM

In the News

Acura makes the Sundance Festival a stage.

Airbus fixes cracked A380 wings as fault found.

Facebook marketer Buddy Media finds business is booming.

GE finds in study that shared content ranks higher with consumers than paid placement.

GM CEO offers resolute defense of Volt before Congress.

Illumina adopts poison pill against Roche.

J.C. Penney "reinvents" department-store retailing.

Netflix looks ahead as it returns to subscriber growth.Continue reading...

chew on this

Star Wars Fans: Would You Like Fries With Your Jedi Burger?

Posted by Shirley Brady on January 4, 2012 07:05 PM

Looking for a burger to go with your Darth Maul Brisk soda? Get thee to Europe, where the Quick burger chain, which made headlines with a halal burger last year, is releasing a trio of burgers to tie into the upcoming 3D release of Star Wars Episode 1: The Phantom Menace in theaters.

As noted on the French Star Wars fan forum Mintinbox.net and picked up on Buzzfeed and A Hamburger Today, the limited edition burgers coming to France, Belgium and Luxembourg include a Sith-tastic reddish Dark Burger, a Yodalicious green Jedi Burger, and a disturbingly black-bunned Dark Vador (Darth Vader) Burger. At least the fine print on Quick's ads remind diners to remember their fruits and veggies.

branding together

Brisk Woos Star Wars Fans with Mobile Game, Darth Maul Drink

Posted by Shirley Brady on January 4, 2012 01:08 PM

Brisk officially launched its Star Wars Episode 1: The Phantom Menace in 3D cross-marketing today: a mobile app (dubbed Brisksaber and actively teased on its Facebook page) and a limited-edition drink featuring Star Wars villain Darth Maul, as promoted with a new commercial, above. The Brisksaber app, which can be downloaded at uncaptheapp.com, invites fans to "Turn your finger into a lightsaber!" Click below to check out the limited-edition packaging promoting the movie's theatrical release next month.Continue reading...

brand news

In the News: Altria, BP, RIM & more

Posted by Dale Buss on January 3, 2012 09:11 AM

In the News

Altria launches tobacco rights website.

Apple sees its devices dominate mobile ordering as brand plans books announcement and sets Red Friday sales event for Asia.

Avery Dennison sells office and consumer products business to 3M.

Axe woos young males with interactive comic book.

Bentley plans luxury SUV.

BMW sees 2012 premium growth.

BP sues Halliburton over Gulf spill, includes anti-BP protesters in new ad.

Bridgestone kicks off Super Bowl campaign at NHL Winter Classic.

Brisk ties into Star Wars 3D theatrical launch with mobile campaign.

Cadbury adopts vertical shelf-ready packaging.Continue reading...

branding together

Brisk Boosts Brand With Star Wars: Episode I - The Phantom Menace 3D

Posted by Shirley Brady on January 2, 2012 06:01 PM

Last February, PepsiCo made waves for Brisk with a clay-animated Super Bowl commercial featuring Eminem. Now, as the New York Times reports, PepsiCo is piggybacking on the February 10th theatrical release of Lucasfilm’s Star Wars: Episode I — The Phantom Menace 3D to promote the Brisk line of iced tea and juice drinks.

This week the brand is introducing new packaging and a new mobile game app featuring Star Wars characters Yoda, R2-D2, Jar Jar Binks and Darth Maul in a bid to engage Brisk's target market of young adults, "particularly males," ages 18 to 29. The extension of its ongoing partnership with Lucasfilm marks the "largest multimedia advertising and marketing campaign that PepsiCo has ever waged for Brisk." Find out more, and check out screen grabs from the mobile game, below.Continue reading...

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