BroCon: Bros Marketing Bros

The first thing you need to know about the third annual BroCon Summit (Oct. 28 in New York) is that it was hosted by the GuyRilla Marketing (get it?) Group.

Moderated by ESPN, BroCon 2012 featured marketing executives from Nike, the NBA, NHL, NFL, Microsoft, EA, and Maxim magazine discussing the latest trends in "Marketing to Men."

The after-party was held at The Russian Tea Room. Did we say Russian Tea Room? We meant Hooters. The after-party was held at Hooters.Continue reading...