brand news

Brands to Watch: Myspace, Time Warner Cable, Google and more

Posted by Shirley Brady on April 7, 2011 07:00 PM

Brands to Watch

Time Warner Cable and Viacom take iPad streaming dispute to court.

China's Tencent among interested buyers for Myspace.

Google tests game-mechanics strategies with Recyclebank.

Google and US Justice Dept. also near deal on ITA acquisition.

Bing's iPad app aims to make browsing beautiful. 

Bronx Zoo picks name for celebrity cobra; fauxbra not impressed.

ESPN launches TV Everywhere iPhone and iPad App with US cable operators.Continue reading...

event marketing

Best of the Best: How Valentine's Day Got Branded

Posted by Abe Sauer on February 15, 2011 05:00 PM

It's come to be derided as a "Hallmark holiday," a day manufactured not to put lovebirds together, but to separate a boob from his money (or in the case of couples with joint accounts, their money). Ah, romance is dead, or so cynics would say.

But brands are increasingly using creative approaches to make the day more than the stereotypical pink hearts and roses. Yes, Teleflora's Vanetine's Day-themed Super Bowl commercial may be hard to beat, but below, we share some love for brands that creatively tackled Valentine's Day this year.Continue reading...

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