Posted by Mark J. Miller on July 6, 2011 11:00 AM
The UK is clearly still grappling with its new product placement rules, with a new arena now causing consternation: TV stars' off-air product mentions.
Case in point: The long-running British soap opera Coronation Street, which has been on the telly for more than 7,600 episodes and has a fiercely loyal fan base. That’s one of the reasons show producers reportedly got their knickers in a twist when some of the cast members mentioned particular brand names on their Twitter accounts.
One in particular, the show's socially chatty 19-year-old actress Brooke Vincent, who has more than 77,000 followers, has mentioned a number of brands in her tweets about what's she's up to with her mates, including hitting McDonald’s (above), Domino’s pizza, and Sienna X fake tan, according to the Daily Mail.Continue reading...