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brand revival

Brough Superior Bike Brand Roars Back

Posted by Abe Sauer on April 27, 2010 09:25 AM

With the rebirth of the Brough Superior brand, it is official; we are living in the golden age of the motorcycle. Well, it's a reproduction golden age, but who's keeping track? Actually, thousands of people are keeping very close track. And thousands are buying. Brough Superior is just the latest iconic motorcycle brand to capitalize on a general retro design craze that has swept all sorts of marketplaces over the last decade or so.

"It is better than all the riding animals on Earth. Because Boa loves me, he gives me five more miles of speed than a stranger would get from him." That's a real endorsement from T.E. Lawrence, aka "Lawrence of Arabia" – not a shabby spokesman.

While only 3,000 were ever made, Brough Superior remains a legend of motorbiking. Now, after securing the rights, a British fan named Mark Upton is producing new Brough Superiors with nearly identical designs and materials to those used in the original design.

Don't expect to start seeing a lot of Brough Superior bikes on the road, however.Continue reading...

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