Ashes to Ashes: Brylcreem Glosses Image

In America, Brylcreem is probably most associated with its classic “A little dab'll do ya!” jingle, but in the U.K., the venerable hairstyling-products brand is strengthening its long association with the world of sports.

Brylcreem is launching a limited-edition cricket-themed pack to coincide with the start of this winter's Ashes Test series in Australia. That’s cricket, the OTHER ballgame that uses a bat — not the musically-inclined insect. And for those Yanks not familiar with the Ashes, it’s a series played between England and Australia, one of international cricket's most celebrated rivalries and a high-profile, sponsor-saturated event.Continue reading...