social media watch
Posted by Mark J. Miller on November 27, 2013 08:37 PM
Twitter isn’t interested in corrupting minors, so the social media giant has set up a system of checks and balances to make sure no one under the age of 21 in the US will see any Twitter posts from alcohol brands. When requesting to follow a brand, users will have to enter their birthdate into a direct message for verification.
"Our hope is that this approach to age-screening will enable alcohol brands to responsibly and safely connect with the right audience on Twitter," wrote Tarun Jain in a blog post.
Mashable notes that Bud Light, Knob Creek, and Bacardi as brands that require age-verification to follow. When a person clicks on those brands, a direct message is sent to verify the birthdate. If it isn’t filled out correctly within 24 hours, the address is off limits. Sometime in the future, Twitter may start trying to prove that users are telling the truth, but that's a bit far off, VentureBeat reports.Continue reading...
The Big Game
Posted by Mark J. Miller on November 6, 2013 12:52 PM
Super Bowl marketing is usually larger than life, and there will be no exception for this year's big game taking place at MetLife Stadium in New Jersey. And while brands have some big plans for their ad lineup, no one's will be quite as big as A-B InBev's.
The world's largest brewer is teaming up with Norwegian Cruise Lines to play host to some 4,000 guests aboard the brand new Norwegian Getaway—which will be turned into a Bud Light-themed hotel from the Thursday before the game through Monday while it docks in New York, USA Today reports.
The passengers will experience a five-day party complete with Bud Light-branded everything, from pillows and hand towels to shampoo bottles, as their accomodations stretch across the cruise ship and onto the adjacent Intrepid Air and Space Museum. The ship, museum and pier will host concerts, business meetings and other events over the course of the 5-day dock.Continue reading...
Posted by Abe Sauer on October 8, 2013 11:02 AM
There may be no automotive brand that's doing a better job of marrying entertainment and marketing than Dodge.
And if there is a Hollywood A-lister who's doing a better job endorsing products while avoiding the stigma of being a walking billboard than Will Ferrell, we don't know who it is. So it almost seems inevitable that they would end up together.
Coming off an extraordinary coup that saw the Dodge Charger (aka the "Bravado Buffalo") play a major role in the blockbuster new video game Grand Theft Auto 5, Dodge has released a cross-platform campaign featuring Will Ferrell that ties into the upcoming release of Anchorman 2.Continue reading...
Posted by Mark J. Miller on September 6, 2013 06:35 PM
Bud Light Looking for a Touchdown
The NFL season is now underway, which means that Bud Light, the official beer sponsor of the NFL, is filling every possible medium with NFL-related advertising. It also serves as a sponsor of 28 of the league’s 32 teams. From special cans with team logos to commercials that highlight the origins of fan superstitions, Bud Light is all about pro football these days.
The first of four Bud Light commercials to debut this season, “Quinoa,” hit airwaves Thursday and features “a fan who believes that if he eats a tasteless veggie burger, it might lead his team to victory,” MediaPost reports. The ad is the latest installation in its "It’s Only Weird If It Doesn’t Work" campaign.
“Our goal is to do everything we can to enhance the NFL fan’s experience,” said Rob McCarthy, vice president, Bud Light, in a release. “We know how fans think, and we understand that football becomes front and center in their lives from Kickoff weekend until the Super Bowl.”
For each of the teams that Bud Light sponsors, it will host tailgate parties and have events that feature photo and video kiosks centers. Some will even have Bud Light recycling trailers on hand.Continue reading...
Posted by Dale Buss on September 6, 2013 09:13 AM
Apple tests iPhone screens as large as six inches, reports say.
MSNBC hires Alec Baldwin as host.
NFL targeted by radio ads from Native American tribe protesting 'Redskins' name.
Bud Light kicks off NFL effort as Pizza Hut plans Times Square football-and-pizza party.
Facebook delays video ad launch again amid user-experience concerns and draws fresh scrutiny over privacy.
Ford may let CEO Alan Mulally leave sooner than planned, report says; is Microsoft his next stop? The company also announced a new luxury car brand for its European models.
GlaxoSmithKline sees setback in skin-cancer vaccine effort.
Keebler has its elves building "tiny doors" across America in new campaign.
Landry's to debut casual Morton's Grille.
McDonald's tests tiered dollar menu.Continue reading...
Posted by Sheila Shayon on June 28, 2013 03:56 PM
This week, much of the social media-verse was rejoicing: praise for SCOTUS and relief to see DOMA go. In a month-long celebration of Pride, brands small and large made their support known.
"Brands from a wide variety of industries have found that it's a smart business decision to stand not only with LGBT people, but with the majority of Americans who support gay and lesbian couples," Rich Ferraro, VP Communications of GLAAD, told brandchannel.
"Unlike years ago when companies were boycotted over pro-LGBT initiatives, today companies that actively support anti-gay causes are being met with vocal disapproval from the gay community as well as their friends and families, while brands like Delta, Johnson & Johnson and Wells Fargo are building loyal consumer bases simply by being inclusive.”Continue reading...
Posted by Dale Buss on June 20, 2013 09:21 AM
Sopranos star James Gandolfini dies of a heart attack at age 51.
Men's Wearhouse fires founder and chairman, George Zimmer.
Dolce & Gabbana namesakes are convicted of tax evasion.
Dunkin' Donuts to sell gluten-free doughnuts.
BSkyB cleared in sports advertising spat with rival BT.
Bud Light hopes BBDO can make ads awesome again.
Chipotle identifies its GMO ingredients.
Chrysler recall-resistance tactic may spread in auto industry.
Facebook plays catch-up in video.
GM sticks to China growth plan.
Google threatened with privacy fine in France.
Woody Harrelson launches eco-friendly paper brand.Continue reading...
Posted by Mark J. Miller on May 3, 2013 05:40 PM
Boston Beer Takes a Big Hit
America’s drinkers are putting down their Sam Adams. Its brewer, Boston Beer Co., which has gotten a bit of press recently for putting in a trademark request for Boston Strong 26.2 Brew in the wake of the bombings at the Boston Marathon, announced its quarterly earnings Wednesday and they were not good. The company earned 51 cents per share in this year’s first quarter, “down almost 9 percent from a year earlier and well below the 62 cents a share expected by analysts,” CNN reports.
That news sent shares of the country’s top craft brewer down almost 11 percent Thursday. Their spot at the top of the heap is hurting them, the company said, as consumers are turning their tongues to other smaller craft brews that are on their way up.Continue reading...