2014 Brandcameo Product Placement Awards

brand news

In the News: Audi, McDonald's, P&G and more

Posted by Dale Buss on March 11, 2014 09:28 AM

In the News

Audi passes BMW in global luxury-auto sales race and predicts record sales.

McDonald's introduces Bacon Clubhouse Sandwich as US same-store sales decline for fourth month.

P&G and ConAgra sideline rivalry to promote end to childhood hunger.

Birds Eye touts its recipe-readiness.

Bud Light extends Super Bowl promo to March Madness.

Chobani may file for IPO, report says.

Draftfcb rebrands for integrated future, will just be called FCB. 

eBay rejects Carl Icahn's board nominees.

GM faces congressional hearings over ignition-switch recall.

Google discloses $9.5 million in top-exec bonuses.Continue reading...

social media watch

Omnicom Strikes a Deal with Instagram in First Major Ad Partnership

Posted by Sheila Shayon on March 10, 2014 05:37 PM

Ads on Instagram are about to get much more invovled thanks to a reported $40 million deal inked between Instagram and ad agency Omnicom (brandchannel's parent company) whose clients include Nissan, AT&T, Pepsi, Bud Light and more.

The agreement, which is essentially a "volume inventory buy that will include Instagram's current static promos as well as other emerging products," throws open the door for Omnicom brands to show promotional videos and pictures to Instagram users, part of Facebook CEO Mark Zuckerberg’s push to garner increased revenue from its mobile users who now comprise more than half of the social network’s ad revenue, according to Adweek

Omnicom, which is awaiting regulatory approval for its merger with Publicis Groupe, forming the largest agency in the world, is set to fully exploit the mobile-social platform's growing ad business, which it introduced late last year with brands including Michael Kors, Ben & Jerry's and General Electric.Continue reading...

cocktail hour

All the News You Can Drink: Whisky Gets Fashionable, Post-Workout Beer and more

Posted by Mark J. Miller on March 7, 2014 07:39 PM

Forget Gatorade—Drink Beer After Your Workout

Alcohol and exercise aren’t generally two topics that are combined, but a Canadian company has gone the counterintuitive route and is testing out a low-alcohol, high-protein “recovery ale” for athletes to enjoy, NPR reports. Called it Lean Machine, the brew from Vampt could be on shelves later this year.

"We just thought that maybe we could do something that would support a drinker, make it still socially fun, and help them accomplish what needs to be accomplished after an aggressive workout," Vampt founder Ian Toews said.Continue reading...

The Big Game

From Tebow to Dylan, Personal Brands Get Props in This Year's Super Bowl Ads

Posted by Dale Buss on February 2, 2014 10:52 AM

Increasingly, some of the most interesting moments in Super Bowl advertising are coming not in what the brands do but what the people do—the people America cares about, anyway. The Big Game has become a really Big Platform for more and more personal brands.

Perhaps none is more surprising that that of Tim Tebow. T-Mobile announced late this week that it would put the controversial ex-Denver Broncos quarterback in one of its two Super Bowl ads. And the brand is doing so in an interesting way that makes Tebow, arguably, the celebrity whose personal brand has been leveraged in the two most disparate ways on game day.

In 2010, recall, Tebow was controversially the star of a Super Bowl ad by Focus on the Family, along with his mom, who had decided against advice to abort him. But in its ad, T-Mobile is performing a bit of advertising jujitsu with Tebow's personal story that isn't likely to offend anyone, picturing him in a variety of fantastical roles—as an obstetrician, a bull rider and a rock star—that he could fulfill without a contract.Continue reading...

cocktail hour

All the News You Can Drink: Cheers to Booze Brands at the Big Game

Posted by Mark J. Miller on January 31, 2014 08:25 PM

AB InBev Yanks at the Heartstrings 

Having a whole Bud Light-themed ship moored on the West Side of Manhattan isn’t enough of an attention-getter for AB InBev, the official beer sponsor of the Super Bowl. The world’s largest brewer is set to air five commercials during Sunday's Super Bowl.

Like many other Big Game advertisers this year, it has released some of its ads ahead of time. Following a teaser, Budweiser's “Hero’s Welcome” shows the true tale of an American soldier returning home from Afghanistan, while it has also revealed half of the Bud Light “Epic Night” commercial, the second half of which will air during Sunday’s game. 

In true AB InBev tradition, the brand's famous Clydesdales make an appearance in the spot “Puppy Love,” which pulls at the heartstrings with a charming relationship between a puppy and the iconic horses. In two days, the ad has already garnered over 26 million views, and saw the Budweiser puppy get its own (official) Twitter handle (@BudweiserPuppy), hashtag (#BestBuds) and take over the Budweiser Twitter feed. Awww.Continue reading...

The Big Game

Dannon, Toyota, Bank on Cultural Nostalgia for Hit Super Bowl Ads

Posted by Dale Buss on January 22, 2014 02:47 PM

Even as Volkswagen's Super Bowl teaser is spoofing previous ads in the Big Game and other commercials by automotive competitors, Toyota and Dannon are digging deep into the well of American cultural nostalgia also.

Dannon's teaser for its third consecutive Super Bowl appearance, this one on behalf of its Oikos Greek-yogurt brand, reunites previous spokesman John Stamos with the other two guys in the cast of the ancient sitcom, Full House, Bob Saget and Dave Coulier. The joke is that the three guys are still stuck in the same domestic arrangement nearly 20 years after the ABC show finally wrapped in 1995.

There's huge attention to Greek yogurt in this Super Bowl advertising season because Chobani, the creator of the segment in the US market, is planning its own first Super Bowl ad.Continue reading...

The Big Game

Enjoy the Super Bowl Tease? Butterfinger May Be Your Best Bet This Year

Posted by Dale Buss on January 16, 2014 07:12 PM

With GoDaddy.com and Axe forgoing their recent Big Game titillations this year in favor of more serious outreaches to their respective demographic targets, a perhaps-unlikely CPG brand apparently will be coming to the aid of Super Bowl viewers who count on some adverteasing along with their football.

Nestle-owned Butterfinger will air its first-ever Super Bowl spot on February 2 for its new Butterfinger Peanut Butter Cups, and its teaser suggests that the ad will be what USA Today called "racy." The video online now shows a couple—peanut butter and chocolate—seeking couples counseling for their relational woes.

Among other snippets, the previous patients, cheese and crackers, are seen emerging from the therapist's office fondling a salami and snickering. The therapist jokes with the sweet and salty couple, "Don't you think it would be nice to try something new—and crunchy?"Continue reading...

ad watch

AB InBev Mixes Classics with New Hits to Sell Super Bowl Fans the 'Perfect Beer'

Posted by Sheila Shayon on January 15, 2014 06:41 PM

Anheuser-Busch InBev's Super Bowl XLVIII game plan is a mixed bag of old and new as the alcohol giant turns its focus to its core brands—Bud Light and Best Global Brand Budweiser—as competition from Coors Light, craft beers and imported brews heats up.

In total, AB InBev will air five ads, three for Bud Light and two for Budweiser. 

A veteran Super Bowl advertiser, Budweiser will once again utilize its iconic Clydesdales in a new spot, "Puppy Love," as well as one that honor's returning military troops that is "particularly special because of the sheer number of troops coming home from Afghanistan," Budweiser VP Brian Perkins told USA Today

Bud Light, on the other hand, will showcase an innovative re-sealable aluminum bottle, "Cool Twist," in spot called “So Cool” that is scheduled to air in the game's first timeslot along with two others that include celebrity tie-ins.

One thing that isn't resting on nostalgia is Bud Light's four-year-old tagline, "Here We Go."Continue reading...

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