super bowl

Super Bowl 2015: Dear Kitten Is In, and Carl's Jr Is In Trouble

Posted by Shirley Brady on January 22, 2015 05:02 PM

Buzzfeed Friskies Purina Dear Kitten Super Bowl 2015

In a first for branded entertainment, Buzzfeed and Purina's Dear Kitten is headed to the Big Game, while Carl's Jr. raises eyebrows with suggestive spot—and more:Continue reading...

super bowl

Super Bowl 2015: Online Teasers vs. TV Reveal Debate Continues

Posted by Mark J. Miller on January 20, 2015 01:01 PM

Wix Super Bowl 2015 Brett Favre

Super Bowl Sunday is fast approaching on the first of February, and brands are either busy suiting up—or booking their beach vacations and skipping the fray, as automakers such as Audi, Ford and Volkswagen are doing this year.

While the on-field battle will be between the AFC’s New England Patriots and the NFC’s Seattle Seahawks, there is a separate skirmish occurring in the branding world: Is it more effective to endlessly tease a Super Bowl ad before the big game and even pre-release the commercial online, or is there more value in surprising consumers with your mega-bucks ad on Super Bowl Sunday? 

The Wall Street Journal explored this vexing question by looking at a few brands' pre-Game Day strategies. Lexus, for example, is taking the pre-release route this year, already releasing its Super Bowl ad online: "Make Some Noise," which incorporates sounds from its new NX hybrid to underscore the action.Continue reading...

brand news

Brand News: NBA/MLK, Google Glass, Super Bowl and more

Posted by Dale Buss on January 16, 2015 09:12 AM

TOP STORIES:

Google stops selling Glass in bid to launch more consumer-friendly version.

Sony joins Target in closing Canadian stores as Wet Seal files for bankruptcy.

Apple, Google, Intel, and Adobe settle US suit over employee poaching for $415 million.

RadioShack is said to be in talks to sell stores to Sprint.

NBA MLK Day promo celebrates the league's African American "barrier breakers."Continue reading...

brand news

Brand News: Monster, McDonald's, Verizon and more

Posted by Dale Buss on January 7, 2015 09:09 AM

TOP STORIES

Charlie Hebdo satirical newspaper office in Paris is attacked by suspected terrorists, killing 12 and injuring at least 7.

McDonald's faces PR crisis in Japan after vinyl fragment is found in McNugget and tooth is found in fries, as Sydney de-branded cafe concept gains attention.

Monster sues Apple for fraud over Beats deal.

Verizon rejects rumors of AOL interest, looks to rival Dish's Sling TV with web TV network.

Calvin Klein signs Justin Bieber to new campaign with Lara Stone.Continue reading...

super bowl

Super Bowl 2015: Brands Rev Up Ads, Engagement as Countdown Begins

Posted by Sheila Shayon on January 6, 2015 05:58 PM

Super Bowl 2015

With less than a month until Super Bowl XLIX on Feb. 1, brands are preparing their campaigns to woo the millions of fans worldwide who will be watching. Currently, the ad inventory for the game on NBC—up to $4.5 million per 30-second slot—is virtually sold out as half of the anticipated top-40 brands already have skin in the game.

"Early and often has become the new mantra for Super Bowl advertisers," Stephen Greyser of Harvard Business School told USA Today. "Each Super Bowl ad serves as a hub to promote the entire brand."Continue reading...

news you can booze

Booze News: Do Holiday 'Drink Responsibly' Campaigns Work?

Posted by Mark J. Miller on December 12, 2014 05:29 PM

Beer, liquor and wine brands have much to celebrate over the holidays, as an ocean of alcoholic beverages are consumed during the season's festivities. Along with the vast consumption, though, comes a river of marketing messages to “drink responsibly,” as brewing giants showcase their dedication to social responsibility.

One example is Scotch whisky brand Johnnie Walker, which will hand out a quarter million kilometers of safe transportation across around 60 of the world’s major cities. (This, of course, doesn’t require drinking responsibly as much as maintaining the capability to dial a phone.)

Another is Pernod Ricard, which has added features to its Wise Drinking mobile app. One of them is a 17-question quiz to test just how much consumers know about drinking responsibly; another allows users to connect directly with local taxis. Pernod has also partnered with UK roadside assistance company AA for an anti-drinking campaign that suggests that consumers not get behind the wheel even the morning after consuming a few too many.Continue reading...

super bowl

Super Bowl Watch: Dove Men+Care, GoDaddy and Bud Light Suit Up Early

Posted by Dale Buss on December 10, 2014 04:04 PM

Super Bowl 2015 Dove Men Care

As Super Bowl XLIX nears, the lineup of advertisers is beginning to look more familiar. Dove Men+Care and GoDaddy are two of the latest brands to confirm that they're returning to the Big Game platform and also that their Super Bowl campaigns will reinforce essentially the same messages that they had last year.

There have been some notable defections from brands that have advertised in the past, including Volkswagen. But reliable returning brands include AB InBev's Budweiser and Bud Light, Coca-Cola, Doritos, Mars and Pepsi, while new players include Loctite, Mophie—and McDonald's, whose need for marketing impact has become glaringly evident lately.

Unilever's Dove Men+Care brand debuted in the Super Bowl in 2010 with an ad that featured a man's "real and unsung moments from birth to fatherhood." The campaign was based on research that had revealed how 73 percent of men felt falsely or inaccurately portrayed in advertising.Continue reading...

brand news

Brand News: Amazon, Sony, Nissan's #RedThumb and more

Posted by Dale Buss on December 9, 2014 09:28 AM

Adam Levine for Nissan Red Thumb driver safety campaign

TOP STORIES

Amazon threatens to shift drone testing overseas and tests faster deliveries by bike in NYC as company refuses (with Apple) to release diversity data.

Sony Pictures employees are left fuming after data breach as PlayStation Network also hacked.

Honda finally plans worldwide recall for Takata air bags.

Volkswagen names new head for eponymous brand after suffering year's biggest sales drop, while it plans to reveal new crossover at Detroit auto show and grants partial recognition to UAW in Tennessee.

Nissan promotes Red Thumb driver safety campaign with Adam Levine.Continue reading...

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