Best Global Green Brands 2014

celebrity brandcasting

will.i.am Designs for Lexus as Celebrity Creative Director Trend Rolls On

Posted by Mark J. Miller on August 1, 2014 06:20 PM

will.i.am is not afraid to share his creative vision with any brand willing to pay to hear his thoughts. The artist formerly known as Michael Adams has previously helped Intel and Coca-Cola shape their creative vision and new products and is now lending himself to Lexus Europe.

Lexus Europe is launching a new Lexus NX model and will.i.am will design his own limited-edition “sharply styled, premium, mid-size SUV” as part of it, according to Marketing Magazine. He’ll also star in the brand's Striking Angles campaign. 

"We’re really excited to be working with will.i.am,” said Alain Uyttenhoven, head of Lexus Europe, Marketing Magazine reports. “His unrivalled passion for design and innovation, coupled with his incredible creativity, makes him the perfect partner for our Lexus NX 'Striking Angles' campaign."

But this isn't the artist's first rodeo with Lexus. Only a month ago, Lexus sponsored Pyramidi, “the debut gallery artwork by will.i.am,” according to The Auto Channel. The artwork was displayed at a gallery in London and “explores the interface between analogue and digital music in a live gallery experience featuring project-mapped visuals accompanied by a new song composed by will.i.am.”Continue reading...

brand news

Brand News: Kia Jingles, Harley Recalls, Sterling Takes the Stand and more

Posted by Dale Buss on July 10, 2014 09:33 AM

TOP STORIES

American Apparel gets $25 million lifeline from hedge fund as Bloomberg Businessweek details Dov Charney’s “sleazy” campaign to control company.

Harley-Davidson recalls 66,000 motorcycles.

Donald Sterling vows never to sell Los Angeles Clippers.

Kia adds “sonic branding” with startup jingle.

Samsung faces new child labor allegations.

MORE BRAND NEWS

adidas claims World Cup victory over Nike and introduces FuelBand rival smart band.

Aereo signals it sees path to survival.

Amazon offers to give Hachette e-book money directly to authors.

Apple patents a way to make all-glass devices and wins EU trademark for store designs.

Bob Evans risks shareholder unrest after weak quarter.

Boeing sees no end to jetliner boom.

Bud Light supports Lime ‘Ritas.Continue reading...

World Cup Daily

Suarez Puts the Bite Back in World Cup Real-Time Marketing

Posted by Mark J. Miller on June 25, 2014 11:39 AM

When Uruguay’s Luis Suarez chomped down on Italian defender Giorgio Chiellini late in the second half of Thursday’s match, it marked the third time that Suarez has used his teeth against an opponent, though the first time on this grand a stage. 

The controversial moment didn't go over well with Italy, who ended up losing and being knocked out of the tournament, and FIFA said it is now investigating the incident, which will likely net Suarez a long suspension. But their losses gave the World Cup its first major social moment, with brands stretching their real-time engagement muscles in what became a steady stream of tweets, memes and timely promotions.  

Most of the tweets from brands including McDonald's, Snickers, Trident and more offered up tastier options to satisfy Suarez's hunger, but adidas, official World Cup sponsor and a sponsor of Suarez, even took some heat for its relationship with the controversial athlete.Continue reading...

brand news

Brand News: Bud Light, GM, Google and more

Posted by Shirley Brady on June 3, 2014 09:10 AM

TOP 5 STORIES

Apple gains “cool” among students with Beats deal, and opens door to possible Bitcoin payments.

Bud Light is creating Whatever, USA—a pop-up town for three days of summer fun.  

GM may be undercounting deaths linked to faulty switches as monthly sales hit seven-year high.

Google throttled in China ahead of Tiananmen Square anniversary.

KKR buys Interbrand Brands for $1.1 billion.

MORE BRAND NEWS

AT&T is spending $14 billion over three years on Project VIP network upgrade.

Bacardi promotes sustainability with “Good Spirited” program.

Coca-Cola scores on trust, Pepsi on empathy, new research finds.

Heineken promotes new red star beer cans.

LinkedIn launches first brand campaign in the UK.Continue reading...

brand news

Brand News: Abercrombie & Fitch, HP, Taco Bell and more

Posted by Shirley Brady on May 23, 2014 09:18 AM

TOP 5 STORIES

Brands to Watch

Abercrombie & Fitch is getting more modest.

Amazon hires more robots, escalates battle with Hachette.

Barclays fined $44 million over gold price fix.

HP to lay off up to 16,000 workers as results disappoint.

Taco Bell spin-off won’t get beer milkshakes after all.

MORE BRAND NEWS

Acura renews Jerry Seinfeld web series for four more seasons.

American Express sees a $25 trillion opportunity in mobile.

ANA acquires Brand Activation association.

Arby’s sells the sizzle in record-breaking 13-hour commercial bid.

Boeing is taking a page from Apple's design philosophy book.Continue reading...

brand news

In the News: Audi, McDonald's, P&G and more

Posted by Dale Buss on March 11, 2014 09:28 AM

In the News

Audi passes BMW in global luxury-auto sales race and predicts record sales.

McDonald's introduces Bacon Clubhouse Sandwich as US same-store sales decline for fourth month.

P&G and ConAgra sideline rivalry to promote end to childhood hunger.

Birds Eye touts its recipe-readiness.

Bud Light extends Super Bowl promo to March Madness.

Chobani may file for IPO, report says.

Draftfcb rebrands for integrated future, will just be called FCB. 

eBay rejects Carl Icahn's board nominees.

GM faces congressional hearings over ignition-switch recall.

Google discloses $9.5 million in top-exec bonuses.Continue reading...

social media watch

Omnicom Strikes a Deal with Instagram in First Major Ad Partnership

Posted by Sheila Shayon on March 10, 2014 05:37 PM

Ads on Instagram are about to get much more invovled thanks to a reported $40 million deal inked between Instagram and ad agency Omnicom (brandchannel's parent company) whose clients include Nissan, AT&T, Pepsi, Bud Light and more.

The agreement, which is essentially a "volume inventory buy that will include Instagram's current static promos as well as other emerging products," throws open the door for Omnicom brands to show promotional videos and pictures to Instagram users, part of Facebook CEO Mark Zuckerberg’s push to garner increased revenue from its mobile users who now comprise more than half of the social network’s ad revenue, according to Adweek

Omnicom, which is awaiting regulatory approval for its merger with Publicis Groupe, forming the largest agency in the world, is set to fully exploit the mobile-social platform's growing ad business, which it introduced late last year with brands including Michael Kors, Ben & Jerry's and General Electric.Continue reading...

cocktail hour

All the News You Can Drink: Whisky Gets Fashionable, Post-Workout Beer and more

Posted by Mark J. Miller on March 7, 2014 07:39 PM

Forget Gatorade—Drink Beer After Your Workout

Alcohol and exercise aren’t generally two topics that are combined, but a Canadian company has gone the counterintuitive route and is testing out a low-alcohol, high-protein “recovery ale” for athletes to enjoy, NPR reports. Called it Lean Machine, the brew from Vampt could be on shelves later this year.

"We just thought that maybe we could do something that would support a drinker, make it still socially fun, and help them accomplish what needs to be accomplished after an aggressive workout," Vampt founder Ian Toews said.Continue reading...

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