Posted by Dale Buss on August 1, 2012 09:01 AM
Apple and Samsung trade jabs as their high-stakes patent trial begins in San Francisco.
Avon opens talks to settle bribery charges.
BMW warns about tougher market conditions.
Bud Light Premium helps AB InBev sell less beer for more.
Coach suffers from competition from Michael Kors and other handbag purveyors.
Ford brand loyalty validated by new ranking.
Gap fall kids campaign continues bright color theme.
Google buys Wildfire social marketing firm.
Heineken invites creatives to redefine draught beer experience.Continue reading...
Posted by Abe Sauer on October 25, 2010 01:00 PM
Proving that America’s horror films are following the editorial plotting of pornography (i.e. faux amateur), the CCTV-filmed horror flick Paranormal Activity 2 was this week’s top box office draw.
As we have noted, horror films generally tally low when it comes to product placement. The way the Paranormal Activity series relies on security camera footage makes the few brands that do appear even harder to spot.Continue reading...