Best Global Green Brands 2014

doing good

(RED) Rush to Zero: Ten Days, Ten Ways to Fight AIDS

Posted by Sheila Shayon on June 4, 2012 10:01 AM

(RED) has announced (RED)Music, a place to buy exclusive tickets and packages from top artists and a centerpiece of the organization's inaugural (RED) Rush to Zero campaign, running June 1-10 to raise funding and awareness to deliver an AIDS Free Generation by 2015.

“The virtual elimination of mother-to-child transmission of HIV is part of the eight Millennium Development Goals, which range from halving extreme poverty to halting the spread of HIV/AIDS by the target date of 2015,” said the press release.Continue reading...

brands under fire

Stroller Giant Maclaren Declares Bankruptcy. But Is It a Scam? [Updated]

Posted by Abe Sauer on March 1, 2012 01:29 PM

"Contributing Design Editor, The Wall Street Journal. Interior designer. Founder of NettoCollection, ex-Creative Director of Maclaren Nursery by David Netto."

So reads the Twitter bio of acclaimed designer David Netto, the end bit indicating the residual fallout from his bombshell tweet on Feb. 27 announcing that he had "resigned as creative director of maclaren nursery today and am disassociating myself from the company." The abrupt resignation as creative head of the British stroller brand's nursery division came three days after Maclaren US ever so quietly announced it was seeking Chapter 7 bankruptcy protection.

Yes, the more-affordable-than-a-Bugaboo stroller brand that also appealed to celeb parents such as Brad and Angie, that The New York Times once compared to swine flu as a "major health threat" for jamming New York's gentrified Brooklyn sidewalks, has quietly filed for Chapter 7 and apparently, forgive the pun, folding. What the hell happened that Netto forcibly ejected himself from the chic crib he had constructed for the British-owned Maclaren?Continue reading...

doing good

Have You (RED) The Latest About World AIDS Day?

Posted by Sheila Shayon on November 30, 2011 01:17 PM

The fight against AIDS is on track to achieve the first AIDS-free generation by 2015.

Tomorrow celebrates the 23rd World AIDS Day. Since its beginning in 1988, 30 million people have died from the disease and 2.5 million children younger than 15 are living with HIV. But in four years, the world can realize the end of HIV transmission from mothers to babies delivering a key milestone for the beginning of the end of AIDS.

Major brands are continuing their support with limited edition (RED) products to help raise funds for the charity.

Apple is selling a (RED) iPad and iPod Nano; Nike a (RED) collection including trainers, a destroyer jacket and backpack; Gap is selling a t-shirt by French fashion designer Isabel Marant; Lauren Bush's FEED project created a tote bag; and Converse made 500 pairs of (RED) Chuck Taylor All Star shoes with the ‘Ephemeral Pitches, and Notes, Rhythm and Phonetics’ print design from José Parlá.

For the third year in a row, Starbucks will make “your handcrafted beverage an agent of change. They will be turning all handcrafted beverages (RED) on World AIDS Day, December 1st, across the US & Canada, making a five cent donation on every handcrafted beverage sold."Continue reading...

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