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digital moves

Video Byte: Burberry CEO Angela Ahrendts on Being Social, with Style

Posted by Shirley Brady on April 18, 2012 01:32 PM

Above, Burberry CEO Angela Ahrendts discusses Burberry World, the luxury brand's relaunched website-as-social network that went live last year (powered by Salesforce) to engage its customers and serve as an interactive platform from which to live-stream its fashion collections and bring the brand's heritage to life.Continue reading...

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