brand revival

Does BusinessWeek Round Out Bloomberg's Financial Media Empire?

Posted by Abe Sauer on October 19, 2009 10:45 AM

New York Mayor Michael Bloomberg's media conglomerate just bought him a new toy, BusinessWeek magazine. Now, what will the Bloomberg financial information brand do with it, besides change its name to Bloomberg BusinessWeek?

BusinessWeek itself asks, and partly answers, the question of whether Bloomberg can extend beyond its core. The Bloomberg market data news and info service currently reaches a very select group of about 300,000 subscribers. Meanwhile, BusinesWeek's paid circulation is nearly one million, with nearly five million total readers worldwide.

There is no doubt Bloomberg is looking to take its brand beyond the expensive, highly-focused services it currently offers. Maybe BusinessWeek can help transform it into a full-blown financial services media empire, offering everything from technical data on the markets to profiles of corporate titans?Continue reading...

Around The Web: Believe In Comebacks Edition

Posted by Stephanie Startz on September 14, 2009 05:13 PM

BusinessWeek staffers are dismayed over the staggering errors in the Times' coverage of their cut-rate asking price. [Business Insider]

Microsoft's Bing both excites and disappoints at TechCrunch50. [Daily Finance]

Pizza Hut taps into the zeitgeist of the moment in a new viral ad: Celebrity meltdowns. The staged video features comedian Jim Breuer tossing a stagehand who comes between Breuer and his Pizza Hut into a swimming pool. [Brand Freak]

Tina Brown declares the Anna Wintour Charm Offensive a rousing success. Brown knows firsthand, you can't keep a good editor down. [Daily Beast]

T.G.I. Friday's attempts to build their brand on Facebook asking users to "friend" Woody in exchange for a free burger. [Ad Age] is purchased by Intuit for $170 million. [TechCrunch]

brand news

Headline Roundup: Branded Media Edition

Posted by Stephanie Startz on September 14, 2009 08:20 AM

Cadbury fights takeover, dismissing Kraft as a "low growth conglomerate." [FT]

NBC gears up for tonight's debut of The Jay Leno Show, working to promote the primetime talk show in a fragmented media landscape [NYT], and halving normal ad rates for the time slot [WSJ].

CBS Studios signs deal with UK's Chello Media, distributing hours of classic TV on Chello's to-be-renamed Zone channels. [FT]

Cereal giants like Kellogg's and Weetabix fear British government ad campaign warning of the dangers of salt. [Guardian]

UK government to approve broadcaster payments for TV product placements. [FT]

(More headlines: Improved viewer ratings, The Beatles brand, behavioral economics.)

Continue reading...

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