brand news
Posted by Shirley Brady on May 25, 2012 08:50 AM

Air France plans to streamline operations and reduce staff.
AOL surprised by teen startup squatter.
Butterfinger launches mock conspiracy-hunting mobile tour.
Dish Network squares off with TV programmers over ad-skipping DVR.
Facebook impresses with photo app, while Mark Zuckerberg makes the cover of People and investors hope for refunds as legal challenges to IPO loom.
Ferrari deaths fuel anti-foreigner sentiment in Singapore.
FIFA tests goal line technology.
Jersey Shore's Snooki embroiled in $100M battle with merchandising firm.Continue reading...
More about: Brand News, Air France, AOL, Butterfinger, Dish Network, Facebook, Ferrari, FIFA, Jersey Shore, LG, Lindt, Morgan Stanley, Oracle, PayPal, Southwest, Starz, Talbots, Vitrue, Weibo, Snooki, Los Angeles, San Francisco
kidding around
Posted by Shirley Brady on April 1, 2012 12:01 PM
In a bid to outdo last year's April Fool's Day jokes, a few April Foolin' Around branded fake gags today include:
• Richard Branson's next adventure, Virgin Volcanic, will take the intrepid billionaire to the center of the earth with Tom Hanks;
• in addition to really advanced search and Google TV Click, perennial prankster Google brings its self-driving car to NASCAR racing (above) and, below, announces Morse Code-based Gmail Tap (double your typing speed!) with LL Cool J, plus 8-bit Google Maps for the neglected Nintendo Entertainment System, and more:Continue reading...
More about: April Fool's, Amazon, BMW, Butterfinger, Chips Ahoy, Criterion Collection, Emmentaler, Etsy, Expedia, Flickr, Fresh Scent, Google, Green Works, Honda, Ikea, Instagram, Jockey, Kodak, Lynx, Mashable, MINI, Nabisco, NASCAR, Nestle, Nintendo, Samsung, Skype, Sony, Toshiba, Vaio, Vegemite, Virgin, Warby Parker, WestJet, Whole Foods, YouTube, Conan O'Brien, Richard Branson, LL Cool J, Tom Hanks, London 2012, Olympics, Pranks, Humor, Viral
branded entertainment
Posted by Shirley Brady on May 18, 2011 03:00 PM
Yes, you read that headline correctly. In its first foray into branded entertainment, Butterfinger (you know: the candy brand) has asked Rob Lowe to direct a 25-minute short film, titled Butterfinger the 13th, that will debut on Oct. 13th, just in time for Halloween. Watch its Facebook page for details on how the actor (and now director) plans to incorporate the public into his shoot this summer.Continue reading...
brand news
Posted by Sara Zucker on April 6, 2010 07:05 AM
Toyota may pay $16.4 million due to faulty pedals. [LA Times]
A past owner could save Publisher's Weekly. [Daily Finance]
CareerBuilder still faces flack for its Super Bowl commercial. [NY Times]
Ikea helps Oxygen promote its reality show. [Brandweek]
Casa Sanchez offers tacos in exchange for tattoos. [Consumerist]
Easter purchases helped boost revenue for Walgreens. [AP]Continue reading...
More about: Toyota, Publisher's Weekly, CareerBuilder, Super Bowl, Ikea, Oxygen, Tori Spelling, Casa Sanchez, Cambridge, Apple, iPad, Microsoft, Nestle, Butterfinger, Walgreens, Facebook, iTunes