license to thrill
Posted by Sheila Shayon on February 17, 2015 11:01 AM
The 112th annual North American Toy Fair is on in New York, with licensing partnerships bringing together brands that tap into the toy industry's top trends of 2015, from the maker movement to tech innovation and beyond.
Case in point: Mattel is partnering with Google to reinvent the View-Master from its 1939 roots as a proto-3D virtual reality device, relying on cardboard disks with stereoscopic images inserted in a plastic device and observed through a viewfinder.
Now View-Master is using a different kind of cardboard: Google Cardboard, which uses an Android smartphone app to deliver a 360-degree animated environment.Continue reading...
Posted by Abe Sauer on January 23, 2015 01:37 PM
Dead at 25. SkyMall gave the world a quarter century of, in its own words, "cool stuff."
The in-flight catalog everyone knew by name but nobody bought anything from has filed for bankruptcy protection. The company has laid off 47 employees and put out feelers for a buyer.
The SkyMall bankruptcy is bad for SkyMall, and that one uncle of yours, but it's also going to exact an economic hit from the cottage industry that's been built up around making fun of SkyMall. Continue reading...
Posted by Dale Buss on January 23, 2015 09:18 AM
Super Bowl advertising buildup continues, as BuzzFeed makes local Super Bowl buy for new ad, Carl's Jr. aims for raciest Super Bowl spot ever (above), Mtn Dew plans to offer pregame Snapchat story, Nissan plays to fatherhood theme, Skittles releases its second teaser, Victoria's Secret floods social media with teasers for Super Bowl ad. (Click here for the latest ads and sneak peeks.)
adidas sells Rockport shoe brand to new company that includes competitor New Balance and has high hopes for new Ultra Boost shoe.
Starbucks names a techie COO and reports earnings as brand expands mobile ordering in US.
McDonald's reports disappointing financial results as chain also faces controversy over responsibility for alleged discriminatory franchisee actions.
Old Spice re-teams with Terry Crews:Continue reading...
Posted by Shirley Brady on January 22, 2015 05:02 PM
In a first for branded entertainment, Buzzfeed and Purina's Dear Kitten is headed to the Big Game, while Carl's Jr. raises eyebrows with suggestive spot—and more:Continue reading...
Posted by Sheila Shayon on December 3, 2014 03:47 PM
IGNITION, Business Insider's flagship annual conference—now in its fifth year—has packed quite a bit of valuable insight into the future of media and the digital world in just a few days.
“With 3 billion people online worldwide, leaving 4 million to go, digital is a generational shift," said conference host Henry Blodget, BI's co-founder, editor and CEO, in his welcome address. "One law of media is that money follows eyeballs.”
Blodget went on to share some key insights into today's landscape of media trends. For starters: Millennial eyeballs are deserting TV, and their device hierarchy is smartphones, computers, radio—and TV last. Facebook now reaches more young people than all of television, but Instagram is their favorite. And Google? It's now bigger than all newspapers and magazines combined.Continue reading...
Posted by Shirley Brady on December 3, 2014 08:30 AM
Old Navy debuts Julia Louis Dreyfus as Amy Poehler's replacement in new holiday campaign.
Sony hack investigation points fingers at North Korea as company struggles to recover from attack.
Tiger Woods talks up comeback and signs deal with India's Hero MotoCorp as global brand partner.
Duracell taps Nick Jonas for holiday campaign as P&G prepares its move to Buffett's Berkshire Hathaway and reportedly shops Wella hair care brand.
Target releases Bullseye's Playground holiday app (featuring games to entertain kids in-store) in partnership with St. Jude Children's Research Hospital: Continue reading...
Posted by Dale Buss on October 6, 2014 09:07 AM
HP confirms plans to split company, including more layoffs.
NBA reaches long-term rights deals with Time Warner and Disney, which is also busy bailing out Euro Disney.
Samsung spoofs Apple iPhone6 woes with bend test, earmarks $15 billion on memory-chip production for new devices.
American Airlines and Cadillac partner to offer exclusive benefits to travelers.
Tesla prepares certified used-car plan.
MORE BRAND NEWS
Adobe expands its Creative Cloud sharing and syncing tools.
Audi sales boom prompts dealers to up investments.
BFGoodrich launches tire-toughness campaign.Continue reading...
Posted by Mark J. Miller on September 4, 2014 02:51 PM
While some media companies have had difficulty finding subscribers or an audience, let alone investors or buyers (Time Inc., anyone?), Vice Media, the fearless Canadian crew that convinced basketball legend Dennis Rodman to to hang out with North Korea's Supreme Leader Kim Jong-un, is growing—in both revenue and popularity—in epic proportions.
The company is now valued at more than $2.5 billion after it landed back-to-back investments, worth $250 million, from Silicon Valley firm Technology Crossover Ventures and A+E Networks. This comes on the heels of news last week that Time Warner had been trying to invest in Vice but couldn’t work out a deal.
For comparison's sake, the New York Times points out that BuzzFeed was valued well below Vice at $850 million when a recent $50 million investment came its way.Continue reading...