brand collaborators
Posted by Sheila Shayon on May 7, 2013 04:32 PM

In its latest collaboration with BuzzFeed, GE’s Wonderground allows users to explore five US cities via virtual tours, offering up bites of interesting trivia along the way. The multi-platform game avaialble via iOS or online makes use of the media site's photo content pages in order to immerse users in an eye-opening look through science, design and industrial technology.
The game lets users explore New York City, Boston, Chicago, Los Angeles and San Francisco, in which fun facts like "LAX is the 3rd busiest airport in the United States,” and “the Getty Museum hires goats each spring to eat away at brush around the hills of the building,” which are featured in the L.A. video, voiced by BuzzFeed’s EVP Video, Ze Frank, with the headline, "See what others miss."Continue reading...
More about: GE, BuzzFeed, GE Wonderground, iOS, App, Ze Frank, Jason Silva, Games, Online, Branded Entertainment, Branded Content, Content Marketing
brand news
Posted by Dale Buss on May 6, 2013 09:15 AM

YouTube close to launching paid subscription channels, reports say.
Amazon launches first Android app-store in China, ahead of Google.
Pfizer lets bashful buyers get Viagra online.
Al Jazeera America plans to open Detroit bureau.
Asustek plans to make small Windows 8 tablets.
Audi considers doubling production at Mexico factory under construction.
Berkshire Hathaway provides peek at era after Buffett.
BuzzFeed takes steps to expand foreign news.Continue reading...
More about: Brand News, Amazon, YouTube, Pfizer, Al Jazeera America, Android, Asustek, Audi, Berkshire Hathaway, Warren Buffett, Buick, BuzzFeed, Caterpillar, Chevrolet, Danone, Disney, Evian, Ford, GM, Google, IBM, Iron Man 3, Lexus, Lilly, Lululemon, Neiman Marcus, Ruffles, Rush Limbaugh, Microsoft, Motorola Mobility, Mtn Dew, Sirma, Toyota, USA Network, Viagra, Volkswagen, Windows 8
brand news
Posted by Dale Buss on March 18, 2013 09:11 AM

Samsung appoints co-CEOs.
Wall Street Journal was subject of Justice Department investigation tied to News Corp. hacking scandals.
Nike is propelled by basketball shoes and ties to NFL.
Adidas brings girls together in new worldwide social-media program.
Apple's next iPhone may be unlockable by fingerprint.
Beechcraft is dealt a new setback by Pentagon in Afghan contract.
BuzzFeed plans to launch a business section.
Chrysler plans to launch an all-new version of the Chrysler 200.Continue reading...
More about: Brand News, Adidas, Airbus, Apple, Beechcraft, BSKyB, BuzzFeed, Chrysler, Disney, Fisker, Google, Google Glass, Hooters, iPhone, J.C. Penney, JCPenney, Joe Fresh, Lion Air, Mitsubishi, NFL, News Corp., Nike, Porsche, Publix, Renren, Rupert Murdoch, Samsung, Starbucks, Tesla, TurboTax, U.S. Justice Department, U.S. Postal Service, Verizon, Volkswagen, Wall Street Journal
web watch
Posted by Sheila Shayon on January 4, 2013 04:04 PM

As traditional media brands continue to be disrupted by digital aspirants, BuzzFeed and Tumblr have emerged as robust contenders for dominance in the arenas of social content-sharing and socially-driven advertising.
Buzzfeed just raised $19.3 million in a fourth round of funding led by existing investor New Enterprise Associates, resulting in a war chest of $34-million to hire new writers, expand the network globally and begin an acquisition shopping spree.
Tumblr, meanwhile, counts more than 200 million monthly visitors and 18 billion pageviews and is also looking for revenue-generation to justify its valuation, and visual ads are a seamless and organic fit. Which is better positioned to win the Interwebz?Continue reading...
More about: Buzzfeed, Tumblr, Social Media, Online, Digital, News, Social Marketing, Branded Content, Content Marketing, I Can Has Cheezburger, Reblorg, Art, Roger Biersborn
brand news
Posted by Dale Buss on December 10, 2012 09:05 AM

Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.
Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.
Barnes & Noble cuts Nook price from $99 to $79.
Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist.
Caribou Coffee celebrates 20th anniversary.
Carlos Slim brings Telcel brand to U.S. for Mexico calls.
CVS Caremark reportedly aims to acquire drug-store chain in Brazil.
Chili's begins soft rollout of new menu items.
Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...
More about: Brand News, A123 Systems, Apple, Barnes & Noble, Beam, Beyonce, Bloomberg, BuzzFeed, CVS Caremark, Chili's, Darden Restaurants, Diageo, Dreamworks, Duff Beer, Einstein Noah, Element Hotels, Fiat, Financial Times, Foxconn, FT, Fisher Nuts, Fox, Google, Hershey, Hyatt, IBM, Indian Motorcyle, Instagram, Jim Beam, Kodak, McDonald's, Microsoft, Nook, Novartis, Old Navy, Olive Garden, PPR, Pepsi, Qeelin, Red Lobster, Samsung, Siri, Starwood, Suntory, T-Mobile, Telcel, The Economist, Twitter, Wall Street Journal, Wanxiang, Windows, Yahoo, YouTube, Carlos Slim, Ivanka Trump
brand news
Posted by Shirley Brady on October 24, 2012 06:15 PM

Bank of America slapped with U.S. lawsuit over billion-dollar "hustle" of Freddie Mac and Fannie Mae.
Elizabeth Taylor is Forbes' new Top-Earning Dead Celeb thanks to Christie's auction.
Apple's iPad mini already has a Chinese knock-off, while US judge says Samsung infringed four Apple patents.
Facebook wins back Wall Street, affirms social dominance and shares soar as looks to rebuild confidence.
AT&T beats estimates in latest quarterly earnings report.
BlackBerry loses grip as go-to phone for US federal government.
Buzzfeed taps Rdio for "social music advertising."
Cisco will fund 12,000 meals for World Food Program via Facebook app.
Tom Cruise sues gossip magazines for defamation of character.Continue reading...
More about: Brand News, Amazon, Apple, AT&T, Bank of America, BBC, BlackBerry, Buddy Media, Buzzfeed, Christie's, Cisco, Fannie Mae, Forbes, Ford, Freddie Mac, Gap, GE, GM, Goldman Sachs, Google, iPad, iPad Mini, Kenya Doll, Kindle, Microsoft, Netflix, New York Times, NFL, Nike, P&G, Radian6, RBC, Rdio, RIM, Rogers, Salesforce, Umbro, Visa, WFP, Zynga, China, Donald Trump, Elizabeth Taylor, Barack Obama, Jimmy Savile
brand news
Posted by Dale Buss on October 8, 2012 09:02 AM

Avon's Jung to leave board early, shifting focus to new CEO.
Mondelez creates Oreo and Cadbury Dairy Milk hybrid chocolate bar, acquires Italian biscuit maker from Danone.
Foxconn faces more unrest at iPhone factory as new battle brews between Apple and Samsung.
BAE deal with EADS is questioned by major shareholder.
Baxter looks to its medical-product pipeline to sustain growth.
Budweiser donates to military families via tie-in with Major League Baseball.
BuzzFeed bets on online sharing of sponsored content.
Coca-Cola India signs Bollywood star Salman Khan as brand ambassador.Continue reading...
More about: Brand News, American Express, Avon, BAE, Barclays Center, Baxter International, Brooklyn Nets, BuzzFeed, Cadbury, Coca-Cola, CR-V, Danone, Disney, EADS, Foxconn, GM, Google, Honda, Huawei, Ikea, iPhone, JPMorgan Chase, Knorr, Leaf, LG, Mondelez, Newell Rubbermaid, Nexus, Nissan, Olive Garden, Opel, OPI, Oreo, Pizza Patron, Polycom, Sharpies, SpaceX, Subway, Tesla, Toyota, Twitter, Walmart, YouTube, Dick Costolo, Andrea Jung, Salman Khan, Jay-Z, Beyonce
conversation starter
Posted by Sheila Shayon on September 20, 2012 03:17 PM

Nostalgia is the new new as old ad icons, logos and brand-related memorabilia are making a comeback. (Exhibit A: General Mills reviving the Cheerios Kid and Jolly Green Giant). It's not just consumer packaged goods giants, and Giants, who are stepping out of a time machine, either.
In one of the more interested branded content moves we've seen recently, Buzzfeed has partnered with GE as presenting sponsor for "The BuzzFeed Time Machine," which re-skins Buzzfeed.com pages to reflect a chosen decade and what its coverage and ads would have looked like then.
Elsewhere on the site, there's GE Rewind, a digital trip down memory lane, and "Then and Again,” a GE-sponsored channel inviting Buzzfeed.com users to upload an old and new image side-by-side to show the evolution of their lives and likes through the years.Continue reading...