digital moves

Business Insider’s IGNITION Conference 2014: Forecasting Digital's Future

Posted by Sheila Shayon on December 3, 2014 03:47 PM

IGNITION, Business Insider's flagship annual conference—now in its fifth year—has packed quite a bit of valuable insight into the future of media and the digital world in just a few days.

“With 3 billion people online worldwide, leaving 4 million to go, digital is a generational shift," said conference host Henry Blodget, BI's co-founder, editor and CEO, in his welcome address. "One law of media is that money follows eyeballs.” 

Blodget went on to share some key insights into today's landscape of media trends. For starters: Millennial eyeballs are deserting TV, and their device hierarchy is smartphones, computers, radio—and TV last. Facebook now reaches more young people than all of television, but Instagram is their favorite. And Google? It's now bigger than all newspapers and magazines combined.Continue reading...

brand news

Brand News: Old Navy, Sony, Target and more

Posted by Shirley Brady on December 3, 2014 08:30 AM

TOP STORIES

Old Navy debuts Julia Louis Dreyfus as Amy Poehler's replacement in new holiday campaign.

Sony hack investigation points fingers at North Korea as company struggles to recover from attack.

Tiger Woods talks up comeback and signs deal with India's Hero MotoCorp as global brand partner.

Duracell taps Nick Jonas for holiday campaign as P&G prepares its move to Buffett's Berkshire Hathaway and reportedly shops Wella hair care brand.

Target releases Bullseye's Playground holiday app (featuring games to entertain kids in-store) in partnership with St. Jude Children's Research Hospital: Continue reading...

brand news

In the News: HP, Samsung, American Airlines and more

Posted by Dale Buss on October 6, 2014 09:07 AM

TOP STORIES

HP confirms plans to split company, including more layoffs.

NBA reaches long-term rights deals with Time Warner and Disney, which is also busy bailing out Euro Disney.

Samsung spoofs Apple iPhone6 woes with bend testearmarks $15 billion on memory-chip production for new devices.

American Airlines and Cadillac partner to offer exclusive benefits to travelers.

Tesla prepares certified used-car plan.

MORE BRAND NEWS

Adobe expands its Creative Cloud sharing and syncing tools.

Audi sales boom prompts dealers to up investments.

BFGoodrich launches tire-toughness campaign.Continue reading...

media brands

Is Vice Media the Next Bloomberg?

Posted by Mark J. Miller on September 4, 2014 02:51 PM

While some media companies have had difficulty finding subscribers or an audience, let alone investors or buyers (Time Inc., anyone?), Vice Media, the fearless Canadian crew that convinced basketball legend Dennis Rodman to to hang out with North Korea's Supreme Leader Kim Jong-un, is growing—in both revenue and popularity—in epic proportions.

The company is now valued at more than $2.5 billion after it landed back-to-back investments, worth $250 million, from Silicon Valley firm Technology Crossover Ventures and A+E Networks. This comes on the heels of news last week that Time Warner had been trying to invest in Vice but couldn’t work out a deal.

For comparison's sake, the New York Times points out that BuzzFeed was valued well below Vice at $850 million when a recent $50 million investment came its way.Continue reading...

brand news

Brand News: Apple, Nespresso, JPMorgan and more

Posted by Dale Buss on August 28, 2014 09:26 AM

TOP STORIES

Apple and Samsung face off in wearables market.

Nespresso launches $550-million sustainability strategy.

JPMorgan and other banks struck by hackers.

GlaxoSmithKline sees US accelerate human clinical trials of ebola vaccine, report says.

Kia plans $1-billion car assembly plant in Mexico and unveils redesigned Sorento.

MORE BRAND NEWS

Alibaba sees results improve ahead of IPO.

Billabong sticks to turnaround plan despite losses. 

Bissell Canada takes clean to a new level with Toronto subway stunt.Continue reading...

brand news

Brand News: AT&T, GE, Colgate and more

Posted by Dale Buss on August 14, 2014 09:32 AM

TOP STORIES

AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.

Cisco plans to cut 6,000 jobs.

GE talks with Electrolux and Quirky about selling home-appliance unit.

Colgate's use of triclosan in Total sparks debate.

T-Mobile CFO calls Iliad offer "inadequate."

MORE BRAND NEWS

Applebee's teases new burgers with digital campaign.

Burger King drops "Satisfries."

Buzzfeed explains new business model.

Comcast experiments with marathoning TV shows.

Discovery sees debunking Shark Week become a cottage industry.Continue reading...

brand news

Brand News: NASCAR, Microsoft, GSK and more

Posted by Dale Buss on August 11, 2014 09:16 AM

TOP STORIES

Amazon halts some movie preorders in dispute with Disney.

GlaxoSmithKline nears clinical trial of ebola vaccine.

McDonald's reported worst monthly sales results in more than a decade as China meat scare whacks results.

Microsoft reignites Mac vs. PC debate in new Surface Pro 3 ad campaign.

NASCAR and sponsors grapple with Tony Stewart weekend tragedy.

MORE BRAND NEWS

adidas faces uphill battle for cool with Nike, which sees Rory McIlroy build acclaim (and justify brand's $200 million bet) with thrilling PGA Open win.

Alibaba cleans up "gray market" for brand-owners including Kering.

Annie's is energized by frozen-food launches.

Apple's Apple University design academy revealed in rare profile.

Aunt Jemima heirs file $2 billion suit against PepsiCo and Quaker Oats.

Bear Grylls backs down in trademark tussle with knife-maker.Continue reading...

cocktail hour

Booze News: Guinness Goes Blonde and Buffalo Wild Wings' Breakfast Beer

Posted by Mark J. Miller on August 8, 2014 06:03 PM

Guinness Goes Blonde

Guinness may be known as a stout to most beer drinkers, but American imbibers will have to reconsider when the company releases a new brew on US soil: Guinness Blonde American Lager.

According to AdAge, the beer is part of a new “Discovery Series” that Guinness-owner Diageo is testing to try and create new revenue. After all, North American sales of Guinness stout dropped 6 percent in the 12 months ended June 30, and drinkers in the States tend to prefer lighter lagers

The new beer is being introduced via a BBDO-designed campaign that debuted in Playboy with an ad that read, "The most talked about American blonde in years … will come from a most unexpected source."

Guinness hopes the new beers will help it do battle with the hefty craft-brew movement in the US and elsewhere. This isn’t the company’s first attempt at a lager, though. Three years ago, Diageo introduced Guinness Black Lager, which didn’t do as well as the company expected but is still on the market. Diageo plans to release two beers a year as part of the new series.Continue reading...

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