brand news

Brand News: McDonald's, Michelin, Taco Bell and more

Posted by Shirley Brady on March 24, 2015 07:01 AM

Michelin Man tire US ad commercial Bibendum 2015

TOP STORIES

McDonald's takes I'm Lovin' It reboot global with 24 Hours of Joy campaign kicking off in Australia, then Asia and beyond.

Instagram launches Layout collage app, attracting Sephora and Victoria's SecretTwitter partners with Foursquare and rolls out "quality filter" to block trolls; and Facebook tests a phone app and woos media publishers including BuzzFeed and the New York Times.

Lufthansa-owned germanwings flight crashes with no survivors likely.

Michelin's Bibendum character is back with new US ad campaign.

Taco Bell urges consumers to break out of "breakfast dystopia" with taco-like breakfast biscuits and plans delivery.Continue reading...

social media

BuzzFeed Pushes Brand Publishers Into Post-Website Era

Posted by Sheila Shayon on March 18, 2015 03:28 PM

Buzzfeed #thedress Twitter traffic

Buzzfeed attracts 200 million people to its site in an average month—and that's not counting the traffic tsunami that a single story about #TheDress (at 38 million views and counting) brought to its website.

But inspired by the fact that much of that traffic to #TheDress story came from a single tweet, cofounder Jonah Peretti told SXSW this week that he has his eyes on a much bigger prize: the 18.5 billion impressions available through publishing direct to social media. Video, meanwhile, generated more than one billion views last month—and that's not just on Buzzfeed.com but on YouTube and social media.

That's why Buzzfeed is taking the bold step to serve up videos, ads and content directly on Facebook, Twitter, Pinterest and other platforms—a distributed content model that's being closely watched in this brands-as-publishers era. And what does it all mean for the brands creating native advertising for Buzzfeed.com?Continue reading...

brand news

Brand News: Apple TV, P&G, Chanel and more

Posted by Shirley Brady on March 17, 2015 07:59 AM

TOP STORIES

Apple is negotiating with TV programmers (except for those owned by NBCU) to carry their networks for a standalone streaming service, according to the Wall Street Journal. Apple Watch, meanwhile, adds tony Maxfield in Los Angeles to list of luxury retail partners.

P&G weighs sale or IPO of beauty brands, including CoverGirl and Walla, according to Bloomberg.

Chanel aligns global pricing structure ahead of e-commerce rollout.

Google salutes St. Patrick's Day with homepage doodle.

adidas is ready to let its NBA jersey deal expire.Continue reading...

license to thrill

Classic Toy Brands Look to the Future at the 2015 New York Toy Fair

Posted by Sheila Shayon on February 17, 2015 11:01 AM

Hello Barbie ToyTalk talking doll

The 112th annual North American Toy Fair is on in New York, with licensing partnerships bringing together brands that tap into the toy industry's top trends of 2015, from the maker movement to tech innovation and beyond.

Case in point: Mattel is partnering with Google to reinvent the View-Master from its 1939 roots as a proto-3D virtual reality device, relying on cardboard disks with stereoscopic images inserted in a plastic device and observed through a viewfinder.

Now View-Master is using a different kind of cardboard: Google Cardboard, which uses an Android smartphone app to deliver a 360-degree animated environment.Continue reading...

brand r.i.p.

RIP SkyMall, Home to Bigfoot Garden Yeti and BuzzFeed Pageviews

Posted by Abe Sauer on January 23, 2015 01:37 PM

SkyMall garden yeti

Dead at 25. SkyMall gave the world a quarter century of, in its own words, "cool stuff."

The in-flight catalog everyone knew by name but nobody bought anything from has filed for bankruptcy protection. The company has laid off 47 employees and put out feelers for a buyer.

The SkyMall bankruptcy is bad for SkyMall, and that one uncle of yours, but it's also going to exact an economic hit from the cottage industry that's been built up around making fun of SkyMall. Continue reading...

brand news

Brand News: Super Bowl Buzz, Old Spice Brings Back Terry Crews & more

Posted by Dale Buss on January 23, 2015 09:18 AM

TOP STORIES

Super Bowl advertising buildup continues, as BuzzFeed makes local Super Bowl buy for new ad, Carl's Jr. aims for raciest Super Bowl spot ever (above), Mtn Dew plans to offer pregame Snapchat storyNissan plays to fatherhood theme, Skittles releases its second teaserVictoria's Secret floods social media with teasers for Super Bowl ad. (Click here for the latest ads and sneak peeks.)

adidas sells Rockport shoe brand to new company that includes competitor New Balance and has high hopes for new Ultra Boost shoe.

Starbucks names a techie COO and reports earnings as brand expands mobile ordering in US.

McDonald's reports disappointing financial results as chain also faces controversy over responsibility for alleged discriminatory franchisee actions.

Old Spice re-teams with Terry Crews:Continue reading...

super bowl

Super Bowl 2015: Dear Kitten Is In, and Carl's Jr Is In Trouble

Posted by Shirley Brady on January 22, 2015 05:02 PM

Buzzfeed Friskies Purina Dear Kitten Super Bowl 2015

In a first for branded entertainment, Buzzfeed and Purina's Dear Kitten is headed to the Big Game, while Carl's Jr. raises eyebrows with suggestive spot—and more:Continue reading...

digital moves

Business Insider’s IGNITION Conference 2014: Forecasting Digital's Future

Posted by Sheila Shayon on December 3, 2014 03:47 PM

IGNITION, Business Insider's flagship annual conference—now in its fifth year—has packed quite a bit of valuable insight into the future of media and the digital world in just a few days.

“With 3 billion people online worldwide, leaving 4 million to go, digital is a generational shift," said conference host Henry Blodget, BI's co-founder, editor and CEO, in his welcome address. "One law of media is that money follows eyeballs.” 

Blodget went on to share some key insights into today's landscape of media trends. For starters: Millennial eyeballs are deserting TV, and their device hierarchy is smartphones, computers, radio—and TV last. Facebook now reaches more young people than all of television, but Instagram is their favorite. And Google? It's now bigger than all newspapers and magazines combined.Continue reading...

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