Posted by Sheila Shayon on December 5, 2013 04:43 PM
BuzzFeed, arguably the king of viral content on the web is projecting 2014 revenue to be as high as $120 million, according to Ad Age, as it now ranks among the top news sites with traffic more than four times last year, reaching 130 million-plus unique visitors in November.
Started in 2006 by Huffington Post co-founder Jonah Peretti, BuzzFeed is the gold standard of headlines and cat memes in a world on digital overload. Peretti’s original intent was an engine for viral content chosen primarily by algorithms, but today, his company has amassed an impressive and well-credentialed editorial staff and is moving into creating original video.
The record-setting spike in BuzzFeed’s November traffic is due in part to Facebook’s change in algorithm that brings more of its stories to user’s news feeds, but Twitter referral traffic has also surged with 180 percent growth in the past year. Buzzfeed’s YouTube channel reached 110 million views globally in November, and the site’s global unique user numbers are up 350 percent year-on-year.Continue reading...
Posted by Sheila Shayon on November 19, 2013 05:40 PM
If you're still confused about what native advertising really is, you're not alone. In fact, the general topic has become such a great concern that the Federal Trade Commission is convening a workshop on Dec. 4 to hopefully clear up the blurred lines between editorial and ad content that is increasingly confusing consumers.
Native advertising, a.k.a. blended advertising, branded or sponsored content, “is a type of converged media that combines paid and owned content into commercial messaging that is fully integrated into, and often unique to, a special delivery platform,” as defined by the Altimeter Group.
Key to the ongoing conversation is what publishers and ad companies must do to make sure consumers can spot the differences between different types of content. The new approach to advertising is used by practically every web publisher in some form, from brand partner stories on BuzzFeed to sponsored posts on Facebook.
Registered workshop participants include representatives from such brands, as well as NPR’s Bob Garfield, former dean of Columbia Journalism School Nick Lemann, ad-tech companies like Outbrain and Sharethrough, and executives from The Huffington Post, Edelman, and Procter & Gamble, among others.Continue reading...
social media watch
Posted by Sheila Shayon on October 16, 2013 08:11 PM
Pinterest—the visual-heavy darling of social media now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
The data just released from Shareaholic, a social plugin service that mines data from 200,000 publishers and reaches 250 million monthly unique visitors collectively, shows Facebook in the lead driving 10 percent of overall traffic to publishers in September, far exceeding all other social networks, with Pinterest second at 3.68 percent—three times more than Twitter.
The four-year-old ‘virtual pinboard’ is aggressively pursuing a path of global expansion with a 66 percent year-over-year traffic increase as evidenced by a new partnership with international broadband provider Telefónica ensuring a new Pinterest widget will be pre-loaded on Android phones sold by the telecom company in Europe and Latin America to the provider’s 316 million-strong customer base.Continue reading...
social media watch
Posted by Sheila Shayon on September 26, 2013 12:42 PM
At 4 years old, Pinterest is stepping up and out of the photo-centric ‘virtual pinboard’ model it has risen to success with, adding ads in the form of ‘promoted pins,’ and now article pins to woo publishers and readers.
Pinterest is aggressively seeking to leverage its more than 5 million daily article pins from brands like BuzzFeed for whom the pinboard has become a top traffic referral. The new article pins will give brands the ability to include headlines, authors, story descriptions and links to the source from the pin itself.
“The addition of the more useful article pins is only one of many changes taking place at Pinterest this year, as the company moves to turn its growing traction into a real, monetizable business," TechCrunch notes. “The move to expand the focus to articles and news content, then, could potentially position Pinterest as a modern-day bookmarking tool akin to Delicious, or even a competitor to 'read it later' services like Instapaper or Pocket.”Continue reading...
Posted by Mark J. Miller on August 20, 2013 10:42 AM
Holiday Inn is shelling out $1 billion to prove to consumers that it's not just their parents' hotel anymore. The record-breaking hospitality campaign hopes to change traveler opinions on the long-time hotel brand, making it a more relevant choice for young families and Millennials.
Titled “Change Your View,” the campaign is wrapped up in a single one-minute commercial that demonstrates the many different people that stay at Holiday Inns, and the many possibilities that the hotel holds for visitors. According to BusinessInsider, the ad will be running on 15 major US networks, such as during NFL games on CBS, as well as online.Continue reading...
Posted by Dale Buss on May 28, 2013 09:24 AM
Uniqlo kept out of Bangladesh safety pact by owner Fast Retailing.
Renault suffers blow from failure of Better Place EV startup.
ESPN layoffs underscore sports-network battle and soaring rights fees.
Acura eyes emerging markets.
BMW hints at bringing out super-luxury coupe with a Pininfarina touch.
BuzzFeed, CNN and YouTube plan online-video channel.
Club Med buyout sees large role for Chinese investors.Continue reading...
Posted by Sheila Shayon on May 7, 2013 04:32 PM
In its latest collaboration with BuzzFeed, GE’s Wonderground allows users to explore five US cities via virtual tours, offering up bites of interesting trivia along the way. The multi-platform game avaialble via iOS or online makes use of the media site's photo content pages in order to immerse users in an eye-opening look through science, design and industrial technology.
The game lets users explore New York City, Boston, Chicago, Los Angeles and San Francisco, in which fun facts like "LAX is the 3rd busiest airport in the United States,” and “the Getty Museum hires goats each spring to eat away at brush around the hills of the building,” which are featured in the L.A. video, voiced by BuzzFeed’s EVP Video, Ze Frank, with the headline, "See what others miss."Continue reading...
Posted by Dale Buss on May 6, 2013 09:15 AM
YouTube close to launching paid subscription channels, reports say.
Amazon launches first Android app-store in China, ahead of Google.
Pfizer lets bashful buyers get Viagra online.
Al Jazeera America plans to open Detroit bureau.
Asustek plans to make small Windows 8 tablets.
Audi considers doubling production at Mexico factory under construction.
Berkshire Hathaway provides peek at era after Buffett.
BuzzFeed takes steps to expand foreign news.Continue reading...