Best Global Green Brands 2014

brand news

Brand News: Apple, Nespresso, JPMorgan and more

Posted by Dale Buss on August 28, 2014 09:26 AM

TOP STORIES

Apple and Samsung face off in wearables market.

Nespresso launches $550-million sustainability strategy.

JPMorgan and other banks struck by hackers.

GlaxoSmithKline sees US accelerate human clinical trials of ebola vaccine, report says.

Kia plans $1-billion car assembly plant in Mexico and unveils redesigned Sorento.

MORE BRAND NEWS

Alibaba sees results improve ahead of IPO.

Billabong sticks to turnaround plan despite losses. 

Bissell Canada takes clean to a new level with Toronto subway stunt.Continue reading...

brand news

Brand News: AT&T, GE, Colgate and more

Posted by Dale Buss on August 14, 2014 09:32 AM

TOP STORIES

AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.

Cisco plans to cut 6,000 jobs.

GE talks with Electrolux and Quirky about selling home-appliance unit.

Colgate's use of triclosan in Total sparks debate.

T-Mobile CFO calls Iliad offer "inadequate."

MORE BRAND NEWS

Applebee's teases new burgers with digital campaign.

Burger King drops "Satisfries."

Buzzfeed explains new business model.

Comcast experiments with marathoning TV shows.

Discovery sees debunking Shark Week become a cottage industry.Continue reading...

brand news

Brand News: NASCAR, Microsoft, GSK and more

Posted by Dale Buss on August 11, 2014 09:16 AM

TOP STORIES

Amazon halts some movie preorders in dispute with Disney.

GlaxoSmithKline nears clinical trial of ebola vaccine.

McDonald's reported worst monthly sales results in more than a decade as China meat scare whacks results.

Microsoft reignites Mac vs. PC debate in new Surface Pro 3 ad campaign.

NASCAR and sponsors grapple with Tony Stewart weekend tragedy.

MORE BRAND NEWS

adidas faces uphill battle for cool with Nike, which sees Rory McIlroy build acclaim (and justify brand's $200 million bet) with thrilling PGA Open win.

Alibaba cleans up "gray market" for brand-owners including Kering.

Annie's is energized by frozen-food launches.

Apple's Apple University design academy revealed in rare profile.

Aunt Jemima heirs file $2 billion suit against PepsiCo and Quaker Oats.

Bear Grylls backs down in trademark tussle with knife-maker.Continue reading...

cocktail hour

Booze News: Guinness Goes Blonde and Buffalo Wild Wings' Breakfast Beer

Posted by Mark J. Miller on August 8, 2014 06:03 PM

Guinness Goes Blonde

Guinness may be known as a stout to most beer drinkers, but American imbibers will have to reconsider when the company releases a new brew on US soil: Guinness Blonde American Lager.

According to AdAge, the beer is part of a new “Discovery Series” that Guinness-owner Diageo is testing to try and create new revenue. After all, North American sales of Guinness stout dropped 6 percent in the 12 months ended June 30, and drinkers in the States tend to prefer lighter lagers

The new beer is being introduced via a BBDO-designed campaign that debuted in Playboy with an ad that read, "The most talked about American blonde in years … will come from a most unexpected source."

Guinness hopes the new beers will help it do battle with the hefty craft-brew movement in the US and elsewhere. This isn’t the company’s first attempt at a lager, though. Three years ago, Diageo introduced Guinness Black Lager, which didn’t do as well as the company expected but is still on the market. Diageo plans to release two beers a year as part of the new series.Continue reading...

branding trends

Even Kanye Knows That the Key to Brand Advertising Success is Content

Posted by Abe Sauer on June 17, 2014 07:22 PM

The old Cannes is still on display; but while greying stars Arnold Schwarzenegger, Sylvester Stallone, Mel Gibson and Harrison Ford were riding a tank into Cannes to promote the third installment of their blow-it-up series The Expendables, the young bucks were talking about branded content.

Most outspoken about the future of brands and messaging was—surprise, surprise—Kanye West.

In addition to offering to remake Instagram, West called out Samsung and BlackBerry for naming Alicia Keys "creative director." He also talked up Beats and praised Apple for its acquisition. But while West may have been most blunt, his message was in line with the rest of the Cannes community: the world needs more (and better) branded content.Continue reading...

brand strategy

5 Questions with Coldwell Banker's David Marine, VP Brand Engagement

Posted by Mark J. Miller on June 17, 2014 03:56 PM

Today, Coldwell Banker kicked off its latest branded content partnership with BuzzFeed, where the real estate brand will be sponsoring content like “15 Things That Happen When Your Parents Sell Your Childhood Home,” and “74 Thoughts Everyone Has When Buying Their First Home."

The partnership follows the brand's recent tie-up with Major League Baseball in a sponsored video series, Coldwell Banker Home Field Advantage, that follows baseball greats into their homes, as well as the brand's own film festival, which helped engage consumers around the world as they hopes to capture the meaning of "home." 

With content increasingly becoming the "it" platform for advertising, Coldwell Banker's VP of brand engagement, David Marine, gave brandchannel a look into the brand's marketing strategy.Continue reading...

brand news

Brand News: Cannes Day 2, GM Passes 20M Recalls and more

Posted by Shirley Brady on June 17, 2014 08:52 AM

In day two of Cannes Lions festival, Yahoo pitches Tumblr to creatives in pitch as Pinterest unveils first ad.

GM blames engineer for faulty ignition switches as recalls pass 20 million vehicles with latest round.

American Express ramps up pursuit of the masses.

Apple settles e-book price-fixing suit, prepares to unleash more emojis.

AT&T will exclusively carry Amazon's smartphone, according to WSJ.

MORE BRAND NEWS

Coldwell Banker partners with near-billionaire BuzzFeed for native advertising.

Delta apologizes for World Cup USA win tweet.

Dr. Oz scolded at hearing over ties to weight loss scams.

Facebook challenges brand marketers as Slingshot app takes on Snapchat.Continue reading...

branded entertainment

Branded Content Watch: Dear Kittens of the World Cup

Posted by Abe Sauer on June 13, 2014 01:07 PM

After clocking five million views in four days, Buzzfeed's low-budget commercial for Purina has passed more than 10 million views in the week since it was posted on June 5th. Credit the faux Morgan Freeman narration and wit of web wag Ze Frank, who happens to be EVP of video for Buzzfeed. (Purina, meanwhile, is about to ramp up the amount of branded content on its Petcentric YouTube channel.) Watch "Dear Kitten" (again... and again) below, along with this week's other noteworthy branded content efforts:Continue reading...

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