Best Global Green Brands 2014

brand news

Brand News: McDonald's, Amazon, Apple and more

Posted by Dale Buss on July 30, 2014 09:22 AM

TOP STORIES

McDonald's told that it must address workers' complaints regarding protest discipline in ruling considered major victory for fast food workers.

Amazon plans to invest $2 billion in India as it calls for Hachette to lower e-book prices in their dispute.

Burger King follows Yum! Brands in cutting ties with China meat supplier.

Johnson & Johnson turns to social media to lure Millennial moms to baby products after cutting out controversial ingredients. 

Apple's iWatch patent approved, but launch may be pushed back

MORE BRAND NEWS

Best Buy CEO sees tablet sales "crashing."

Boys & Girls Clubs turns to fear in new campaign.

C-SPAN is headed behind the cable TV paywall

Chrysler is sued over Jeep ignition-switch failures.

Dunkin' Donuts partners with Discovery for Shark Week promo.Continue reading...

brand news

In the News: Fiat, BlackBerry, Macy's and more

Posted by Dale Buss on October 7, 2013 09:22 AM

In the News

Fiat loses momentum in US comeback.

BlackBerry discusses bids with big-name strategic buyers that would dismember brand.

Macy's rethinks web plans in China.

Allstate outflanks online rivals.

Boston Market offers promotion related to idled government workers.

Burger King sees perception gains after "Satisfries" launch.

C-Span finds interest amid government shutdown.

Chevrolet will limit supplies of new Corvette at first.

Cracker Barrel and Kraft settle trademark differences.

ESPN drops International X Games.

Frito-Lay introduces glow-in-the-dark Halloween packages.

GM prods dealers to sell cars online.

Hershey plans plant in Malaysia.Continue reading...

social media

Foursquare Checks Into Politics With C-SPAN

Posted by Sheila Shayon on June 22, 2010 12:30 PM

C-SPAN is bringing its mandate as a conduit to American politics and debate to the people via Foursquare. Its user base can now tap into C-SPAN content that's been geotagged as relevant to their physical location.

The partnership marks another milestone for Foursquare as it evolves beyond community and social check-ins to curated content. Bravo, the New York Times, A&E’s History Channel and MTV have already gone mobile ‘geosocial’, and tapping into C-SPAN could help make Foursquare a vital part of the political debate ahead of the next U.S. election cycle.

Far from stodgy public access programming, C-SPAN has been embracing social media (and taking its shows on the road) as it pushes for greater public access through media coverage of the House and Senate and the Supreme Court.Continue reading...

brand news

In the News: Apple, Facebook Add Location Features

Posted by Shirley Brady on June 22, 2010 08:00 AM

Apple releases iOS 4 and targeted ads as it starts collecting and sharing iPhone users' locations. Facebook also plans to add geolocation feature "soon."

Amazon cuts Kindle price as Barnes & Noble discounts Nook e-reader.

AT&T looks to repair image through customer care-based social networking.

BP CEO Tony Hayward is expected to visit Russia to shore up company's interests.

Coca-Cola, Heineken and Diageo support U.K. pub-rating website.

Foursquare teams up with C-SPAN for political education.Continue reading...

Comcast Rebrands With New Xfinity Service

Posted by Deborah Dunham on February 4, 2010 02:10 PM

In a “more is more” strategy designed to keep customers from cutting their cable service, Comcast Corp. announced this week that subscribers can now watch several cable TV shows and movies over the Internet – a defensive move into the online video industry.

As the first cable TV operator to offer cable content online at no additional charge, Comcast’s new service, Fancast Xfinity TV, is initially offered only to those who subscribe to both of the company’s TV and Internet services. Customers must also download a viewing program, available through Fancast.com, before watching any shows.

“It’s our goal to allow a customer who buys a package of content from Comcast to access that content on any screen at any time,” said Amy Banse, president of Comcast’s interactive-media unit, during a demonstration of the service to reporters. “We think this is yet another step in that direction."Continue reading...

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