It's always encouraging to see a legacy brand reinvent itself, especially one that offers assistance to the world's people.

That's what CARE is doing with a newly launched website that features a new kind of "CARE Package," a phrase that became associated with the nonprofit organization when it was founded in 1946.

CARE, which stands for the Cooperative for Assistance and Relief Everywhere, was originally comprised of 22 American organizations coming together to send CARE Packages consisting primarily of food to World War II survivors.

In the next twenty years, CARE sent some 100 million CARE Packages to people in need in Europe and later in Asia and other parts of the world.

The phrase "care package" has become so popular that it's widely used for any assortment of items being sent to a student, loved one, friend or other individual — but it has also lost its association with its origins.Continue reading...

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CNBC launches subscription CNBC Pro, "for the serious investor."Continue reading...