brand challenges

After a Brief Respite, JCPenney Looks to Tackle Existential Issues Again

Posted by Dale Buss on August 1, 2013 05:17 PM

Things have been quiet on the JCPenney front for a few weeks as CEO Myron Ullman worked largely behind the scenes to gather some momentum for the brand heading into the crucial back-to-school season—and after the disastrous Ron Johnson era.

That changed this week, when investors reacted to a report of a financial squeeze on JCPenney suppliers and final arguments were made in the company's defense, along with Martha Stewart Living Omnimedia, against Macy's.

JCPenney stock was recovering on Thursday after it denied a report from a day earlier that a leading financier of key JCPenney vendors had stopped supporting deliveries from smaller manufacturers to JCPenney stores. CIT, the lender, is a "factor," meaning it advances funds to suppliers for a cut of the eventual proceeds from the retailer. If vendors believed that JCPenney's finances and ability to pay were getting shakier, they could halt some shipments.Continue reading...

brand news

In the News: Bing, Downton Abbey, McDonald's & more

Posted by Dale Buss on January 12, 2012 09:02 AM

In the News

Archer-Daniels-Midland to cut 1,000 jobs.

Arby's hires ex-Burger King marketer as CMO.

Bank of America and other U.S. banks struggle with customer service on Twitter.

Bing passes Yahoo for the first time.

CBS sees Ashton Kutcher consider return to Two and a Half Men.

Chrysler nudges up Jeep Wrangler output.

Coca-Cola finds fungicide in orange juice.

Continental could add extra fuel tanks to deal with unscheduled stops.

Downton Abbey frenzy in America creates marketing hook for book industry.Continue reading...

brand news

Headline Roundup: Pay Back

Posted by Stephanie Startz on December 10, 2009 08:42 AM

Chrysler is willing to suffer in the short term in order to succeed in the long term. [NY Times]

Sprint believes slow and steady will win the race. [WSJ]

Citi fights to raise capital to pay back federal funds. [NY Times]

Burberry named Brand of the Year at British Fashion Awards. [Guardian]

AIG business is booming, just don't tell their customers it's AIG. [NY Times]

Neiman Marcus works with designers to create optimal price points. [WSJ]

Global ad spending will rise in 2010. [NY Times]Continue reading...

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