2014 Brandcameo Product Placement Awards

media brands

NBC, Xerox Serve Up Branded News Bites in New Native Ad Effort

Posted by Sheila Shayon on March 3, 2014 11:44 AM

NBCUniversal and Xerox have partnered on an industry-first, a one year deal to bring consumers “30 Seconds to Know,” a cross-platform video series that explains complicated topics in quick bites of information. 

Curated for each network including NBC News, MSNBC, CNBC, NBCSN and Golf Channel, the video snapshots of the day’s headlines might answer, “Why does the price of gas fluctuate?” “Are Black Holes dangerous?” and “How should you analyze your golf round?”

“People today consume content on the go. They want easy, digestible information to become better informed about wide ranging topics,” said, Seth Winter, EVP, News and Sports Ad Sales Group, NBCUniversal, in a press release. “Simplifying how audiences consume news pairs well with Xerox’s commitment to help businesses simplify the way people work. And, we are able to scale the multiplatform initiative across our newly formed ‘Live Programming’ group and reach audiences wherever they consume content.”Continue reading...

brand news

In the News: JCPenney, P&G, Apple and more

Posted by Dale Buss on November 19, 2013 09:31 AM

In the News

JCPenney launches first holiday campaign under new CMO.

P&G and other detergent makers face new federal alarm over pod safety and kids.

Apple is probed for alleged tax evasion in Italy.

3M still searches for growth.

Best Buy warns of promotional pressures.

Buick could use a flagship model, GM CEO says.

Campbell Soup sees earnings slashed.

Daimler open to selling stake to Chinese partner.

Discovery Communications allows streaming via Time Warner Cable.

Dropbox seeks $8 billion valuation.Continue reading...

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

brand extensions

Brandchannel's Mark J. Miller On CNBC: Ikea's Hotel And Other Brand Extensions (VIDEO)

Posted by Peter Feld on August 17, 2012 05:17 PM

Mark J. Miller, who wrote about Ikea's new European foray into the hotel business yesterday, discussed this and other best and worst brand extensions on CNBC's Street Signs yesterday.

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brand news

In the News: CNBC + Yahoo, Comcast vs Netflix, and more

Posted by Shirley Brady on June 13, 2012 08:50 AM

In the News

CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.

Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.

New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.

American Express sponsors Kenny Chesney concert for live-streaming on YouTube.

Apple is likely killing Ping.

Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.

Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...

brand news

In the News: Amazon, Hulu, Tesla & more

Posted by Dale Buss on October 17, 2011 08:52 AM

Amazon signs up authors, nudging publishers out of the deal.

Anadarko to pay BP $4 billion after Gulf spill.

BMW launches greener 3 Series worldwide.

CNBC uses levity in new advertising campaign.

Dell seeks use for acquisition cash now that PC business is fading.

Ford workers now appear likely to approve UAW pact as the company boosts output of EcoBoost motors for truck sales.

Hulu puts owners in new quandary.Continue reading...

brand news

In the News: AOL, Google, Taco Bell, and more...

Posted by Dale Buss on August 15, 2011 09:00 AM

World markets are in a new danger zone, head of World Bank says, but the markets notched solid gains early on Monday.

AOL finds content growth comes at a cost

BNY Mellon accused of favoritismin Florida suit.

CNBC gets a bounce from covering stock-market ills.

Dick’s Sporting Goods supports concussion testing of high-school athletes.

Google to buy Motorola Mobility in largest acquisition.

Lowe’s cuts view of prospects.

Ralcorp rejects latest takeover bid by ConAgra.Continue reading...

auto motive

BMW Boosts Outlook, Right on Cue

Posted by Dale Buss on July 13, 2011 06:30 PM

Talk about good timing: Yesterday, on the eve of an adoring CNBC special planned for tonight about the company, BMW raised its annual global sales and profit outlook. The world’s leading luxury car brand now forecasts 2011 sales of 1.6 million vehicles, up from the 1.5 million projected previously. BMW already sold about 20% more cars in the first half than a year earlier.

The CNBC special, BMW: A Driving Obsession, debuts at 9pm Eastern with a promise to tell “the fascinating story behind a once small, struggling company that transformed itself into a global luxury car powerhouse, and is now going flat out to maintain its edge.”

The one-hour documentary gets inside BMW’s tech center, profiles the brand’s chief designer, and even travels to England to peek in on manufacture of BMW’s Rolls Royce line.Continue reading...

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