Posted by Sheila Shayon on November 15, 2013 03:42 PM
Swedish retail giant Hennes & Mauritz is gunning for its “coolly-minimal younger sibling,” COS, to make big a splash in the US market after building up quite a fanbase in Europe, Asia and the Middle East. The brand will make its debut in the spring, joining fast-fashion phenom H&M.
But the higher-priced, more artsy brand has no intention of settling for second place. According to H&M's head of business, Marie Honda, the high-fashion brand has the potential to be huge. After testing the waters earlier this month with a NYC pop-up shop at Opening Ceremony, the upscale, minimalist and cosmopolitan COS brand will target US ities "that have an international feel," Honda told Women's Wear Daily.
Come spring 2014, the brand plans to launch US e-commerce and open its first store in April in NYC's Soho neighborhood.
It’s a strategic shift for H&M, which launched in the US market as a trendy and cheaper alternative to Gap, Zara and Forever 21, and for whom American stores deliver the most revenue after Germany.Continue reading...
Posted by Dale Buss on November 15, 2013 07:58 AM
Sony puts US fans in a lather with PlayStation 4 launch at critical time for company.
Volkswagen recalls 2.6 million vehicles worldwide and says UAW vote at its plant wouldn't affect US expansion plans.
Adidas goes with NBA "BIG logo" and short-sleeved jerseys for Christmas Day promotion.
A.G. Lafley shuffles P&G executives as one moves to Google.
Alexander McQueen collaborates with Damien Hirst.
Berkshire Hathaway takes big stake in ExxonMobil.
Cisco earnings miss portends broader changes in industry.
Compuware gets shareholder pressure to put itself up for sale.
Comcast plans to start selling films.
Dolce & Gabbana appeal tax evasian conviction.
Eminem taps brand partners to promote new album.Continue reading...
Posted by Mark J. Miller on March 12, 2013 04:22 PM
H&M has added another ampersand to its business portfolio. This one, though, is at a higher end than the attire found in the chain’s more than 2,000 locations worldwide.
& Other Stories launched on March 8th with a bash in London, where the new brand will have its first brick-and-mortar store that will offer the brand’s first clothing line as well as a number of products from other labels and designers. Called C-labs, these temporary partnerships include such companies as The Lake & Stars lingerie, Clare Vivier’s bags and accessories, Alyson Fox’s jewelry and fashion designs by Abigail Lorick Im, WWD reports. “We like working with people who we like,” Anna Teurnell, & Other Stories’ head of design, told WWD. “And these labels complement what we have already.”Continue reading...
Posted by Abe Sauer on October 5, 2012 11:14 AM
China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Here's a weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China. This week: Home Depot, dark side of the mooncake, Nike, H&M, branded WeChat, Chengdu Gangnam Style, brand-sponsored pole dancing, and more...Continue reading...
Posted by Mark J. Miller on September 18, 2012 04:29 PM
Gap’s last design director, Patrick Robinson, was hailed as a “savior” when he first signed on with the company. But he was thrown off the ship more than a year ago — and Gap Inc. has finally named a new savior to oversee its flagship brand.
Gap’s next look across all of its departments will be molded by 42-year-old Danish-born Rebekka Bay, who has been named creative director and head of global design. She was plucked from Danish design house Bruuns Bazaar, where she oversaw women’s and men’s apparel design and won kudos for turning out a Spring/Summer 2012 collection at Copenhagen Fashion Week that was described as "young, but also fetching on adults. And all of it came in a timeless style with a twist and edge controlled by a designer who made no compromise with processing or quality."
Before that, she was a top exec at H&M, where she launched and developed the high-end COS brand in 2006, which has had much success in Europe, Asia, and the Middle East, the Daily Mail notes. Bay's design chops and global experience and mens/womenswear experience should bode well for the Gap brand.Continue reading...
Posted by Dale Buss on September 18, 2012 09:06 AM
Apple shares reach $700 as iPhone 5 shatters sales record.
Belvedere owes Bruce Willis for years of representing Sobieski vodka.
Burberry says strategy won't change as brand brings capes to London Fashion Week.
Chrysler and GM will get a chance at deal similar to new labor accord between Ford and Canadian Auto Workers.
Conde Nast plans French Vanity Fair.
Dole Food to sell businesses to Itochu.
Dos Equis finds some fans unimpressed with Obama endorsement by its "most interesting man" actor.Continue reading...
Posted by Shirley Brady on April 3, 2012 02:27 PM
H&M today confirmed the name for the new higher-priced store brand it's planning to open in 2013, following rumors that it was developing a new sub-brand to extend its appeal to those shoppers who zoom in whenever the fast-fashion retailer collaborates on a diffusion line with a high-end fashion designer.
A publicist for the fashion-conscious Swedish-based retailer told AFP "it is correct that H&M will launch a new chain in 2013 called & other stories, but this is all the available information we have as of today." The retailer also confirmed to just-style.com that the new store brand will launch in Europe, and will "build on the positive experience of Cos."
H&M's stable of retail brands includes the higher-end Cos in addition to Monki, Weekday and Cheap Monday. A spokeswoman told Fashionologie that the new store brand "will not be a luxury brand, but it will be a retail chain that will follow the same ambition as H&M, to offer our customers the best price for a comparable item."
The & other stories name taps into a popular theme in retail, where creating a brand story is red hot. Witness the Stefan Sagmeister-branded Story, a New York concept store that launched in February and changes its theme, fixtures, brand partners and inventory every four to eight weeks. Its current theme: color.