social marketing
Posted by Shirley Brady on October 10, 2012 10:37 AM

Old Navy hit five million "likes" on Facebook on Tuesday, and as promised, they're saying thanks with its biggest promotion ever: a "human coupon" that offers 30 percent off an entire purchase from Oct. 12-14. Download it at OldNavy.com/5million, and check out the making of video below.Continue reading...
chew on this
Posted by Dale Buss on July 26, 2012 12:27 PM

Life-size inflatable dolls can be used for all sorts of things. There's that trick of setting one in the passenger seat of your car to fool cops policing high-occupancy vehicle lanes, of course. And, well, anyway, an unusual new line of blow-up dolls is now being offered by a surprising source: Applebee's, the casual-dining chain.
They're called Lunch Decoys, and they can be propped up at desks and on assembly lines "to trick bosses and coworkers into thinking you're still hard at work while you're actually at Applebee's enjoying the delicious Pick 'N Pair Lunch menu," as a spokesperson put it. "Now Applebee’s not only offers a great lunch menu, but also a foolproof way to slip out of the office and get it." But wait, there's more!Continue reading...
brands under fire
Posted by Shirley Brady on February 11, 2011 02:15 PM
Groupon CEO Andrew Mason must cringe every time he hears the words "Super" and "Bowl" together this week. He apologized on Tuesday for the misfired humor in Sunday's campaign.
After the jump, read his second public apology for the now-revised trio of mock celebs-and-charities spots the brand commissioned from CP+B for its Super Bowl debut after the jump.Continue reading...