Posted by Sheila Shayon on May 22, 2013 12:41 PM
German software company SAP is looking to break out of the mold and hire hundreds of people with Autism, recognizing their unique talent for information technology. By 2020, the company plans to have 1 percent of its global workforce of 65,000 employees be individuals with autism.
SAP executive Luisa Delgado told the BBC that the company believes that "innovation comes from the edges." While it is a developmental disorder, Autism has a very broad spectrum, and many people afflicted with the disorder demonstrate an impressive attention to detail and are highly focused and intelligent. "Only by employing people who think differently and spark innovation will SAP be prepared to handle the challenges of the 21st Century."Continue reading...
Posted by Sheila Shayon on May 14, 2013 03:52 PM
BlackBerry is not giving up. At Tuesday's kick-off to its annual developers conference, Canada's embattled mobile brand unveiled the BlackBerry Q5, a lower-priced, more youthful smartphone to broaden its appeal to the mobile market.
The new device, which will be available in select markets in Europe, the Middle East, Asia, Africa and Latin America starting in July, actually brings back old technology with its QWERTY keyboard, a feature that may very well attract users who are averse to touchscreens as well as heavy texters.
"The BlackBerry Q5 gives you the best of everything with its cutting-edge BlackBerry 10 functionality and a physical QWERTY keyboard. It is for youthful fans that are passionate, confident and bold, and it makes it easy for them to have fun, create, share and stay connected," according to a press release.
The brand is hoping to capture young, emerging markets in order to shore up losses from Apple's iPhone and Android devices.Continue reading...
sip on this
Posted by Dale Buss on May 9, 2013 09:47 AM
Coca-Cola broadened its pledges to provide more calorie information to consumers and to stop advertising to children around the world, but the media was quick to scour the fine print of the company's promises as the beverage leader tries to win over consumers.
CEO Muhtar Kent announced on Wednesday, the brand's 127th anniversary, that the company was taking a four-pronged approach to battling obesity, an issue that it has acknowledged lately in many ways but at the same time has attempted to deflect blame from its iconic sugary sodas.
As part of an initiative it's calling Coming Together, Coca-Cola wants to communicate that it's part of the solution, not the problem. The beverage giant and its local partners will label all packages with calorie details on the front, expand the availability of low- and no-calorie beverages in every market, support more physical activity programs, and stop advertising to children under 12.Continue reading...
Posted by Sheila Shayon on May 6, 2013 11:41 AM
More than 50 million Americans are “food insecure,” according to a 2011 US Department of Agriculture study. In its latest designer collaboration, Target is partnering with FEED Projects to help change that.
Target is joining forces with Lauren Bush Lauren's FEED Projects, which has previously partnered with Gap, Bergdorf Goodman and Pottery Barn, but the Target partnership is the largest to date. The collection is due to launch June 30. The duo just wrapped up a five-city tour of Feeding America programs that took them to food banks and local pantries in San Francisco, Minnesota, New York City and more. Target and FEED are hoping the partnership will generate 10 million meals for Feeding America.
"Target (has) such a massive reach that we just don't have," Lauren told USA Today. "So it's wonderful when we can partner with Target to really just blow it out and have such a big impact in a short amount of time."Continue reading...
Posted by Sheila Shayon on April 26, 2013 01:36 PM
As part of its "Better World" corporate citizenship commitment, Nike is working with some of America's brightest governmental minds on an initiative to create more sustainable materials.
Founded in 2010, LAUNCH is a strategic collaboration between NASA, the US Agency for International Development (USAID), the US State Department and Nike to seek out visionaries whose ideas and technologies can create a more sustainable world.
This week, Nike convened 150 materials specialists, designers, academics, manufacturers, entrepreneurs and NGOs in green manufacturing at the two-day LAUNCH 2020 Summit, part of a multi-year incubation process.
“Innovation is most powerful when it’s activated by collaboration between unlikely partners, coupled with investment dollars, marketing know-how and determination.” said Nike President and CEO Mark Parker. “Now is the time for big, bold solutions. Incremental change won’t get us where we need to go fast enough or at a scale that makes a difference.”
To propel the innovation, Nike is sponsoring the LAUNCH Systems Innovation Challenge, which is an open call competition for innovative ideas and processes to transform the way fabrics are made. The challenge will result in 10 product innovations which will be matched up with a team of investors and marketers to aid in the manufacturing process.Continue reading...
brands with a cause
Posted by Sheila Shayon on April 25, 2013 06:31 PM
In recognition of World Malaria Day and the more than 660,000 people that still die from the deadly but preventable disease, Novartis and Malaria No More have partnered for a unique campaign that will provide malaria treatments to those infected in Africa.
Over the next three years, Novartis, joined by diagnostic testing company Alere Inc., will donate up to three million courses of pediatric antimalarial drug, matching the number of treatments donated by the public through the Power of One campaign.
“We believe that this innovative campaign will help speed malaria elimination,” said Joseph Jimenez, Novartis CEO in a press release. “Novartis has been striving towards this goal for more than a decade, and we just reached the milestone of providing 600 million treatments without profit to patients in malaria-endemic countries. No one should die from malaria today.”Continue reading...
Posted by Barry Silverstein on April 24, 2013 05:38 PM
Havaianas, best known to the world's consumers as the brand that represents the ubiquitous flip-flop, turned 50 in 2012. It was a year in which the Brazilian company made enough flip-flops to circle the world 50 times.
Carla Schmitzberger, who oversees the brand in her role as head of the sandals business unit at Havaianas' parent company, Alpargatas, said that until the 1990s, "mostly poor people wore" Havaianas. "However, there was a small group of wealthier people that were wearing the product, but they were wearing them at home, and they were embarrassed to be seen with them because they were considered a poor person's footwear," she shared in an interview in the latest edition of Interbrand IQ.
Indeed, the brand was launched in 1962 with the goal of outfitting Brazil's peasants — not by a Brazilian but by a Scotsman, Robert Fraser, who was inspired by traditional Japanese shoe design.Continue reading...
Posted by Barry Silverstein on April 24, 2013 01:41 PM
Sometimes a brand blazes a trail, only to find itself outrun by the competition.
Back in 2006, entrepreneur Blake Mycoskie, who made his name and a small fortune as a contestant on reality TV show, The Amazing Race, came up with a unique proposition for a new brand, TOMS Shoes. The business model: TOMS would donate a pair of shoes to a child who lived in poverty for every pair of shoes sold. The philanthropic concept quickly became a sensation that catapulted the company's brand awareness to superstar status.
Not surprisingly, other companies started to knock off the idea. The most egregious copycat has been a line of shoes called "BOBS" that Skechers introduced in 2010. BOBS not only look exactly like TOMS signature shoe, right down to the logo stitched on a visible exterior label, but Skechers also shamelessly followed TOMS' "one-for-one" model of giving away a pair of shoes for every pair sold.Continue reading...