brands under fire
Posted by Sheila Shayon on March 7, 2014 05:52 PM
Procter & Gamble’s proud claim that nearly 5 billion people use its products is backfiring as a year-long investigation by Greenpeace definitively shows the company is sourcing palm oil from companies connected to widespread forest devastation.
Palm oil, common in detergents, shampoos, cosmetics and a myriad of household products is directly linked to a supply chain that causes forest fires, habitat destruction and perhaps even species extinction for the Sumatran tiger.
“So how does this affect you? Well, this means that every time you and your family reach for a bottle of Head & Shoulders, from the supermarket shelf to the bathroom cabinet, P&G is making you a part of this scandal," Greenpeace wrote in its report.
Greenpeace has called on the multinational company to commit to an immediate “no-deforestation” policy in Indonesia where palm oil is sourced. Last year, P&G bought nearly 462,000 tons of palm oil of which less than 10 percent is certified sustainably-sourced, according to the environmental activist group.Continue reading...
Posted by Sheila Shayon on March 7, 2014 04:43 PM
Abercrombie & Fitch, besieged by a slump in sales and increased competition, is revamping its teenage sister brand Hollister to make it more suitable for the fast-fashion trend set by the likes of Zara, H&M and Forever 21.
Arthur Martinez, Abercrombie's new chairman, is looking for a new president with fast-fashion experience while working on streamlining its supply chain and shuttering between 60 and 70 US stores this year.
Once dominant in the teen market, A&F has lost its cool among younger shoppers who’ve lost interest in “clothes emblazoned with chains' logos and now see fashion as more disposable," according to the Wall Street Journal. A&F's PR scandal, stemming from unsightley comments from former chairman and CEO Mike Jeffries didn't help the struggling brand's image either. Abercrombie shares fell nearly a third last year and are still falling.Continue reading...
Posted by Sheila Shayon on March 6, 2014 11:53 AM
In the aftermath of a revealing investigation and an outcry from Mayors Against Illegal Guns and the nationwide Moms Demand Action for Gun Sense in America group to stiffen its policies around weapons sales and postings, Facebook and Instagram have announced that they will take down posts from gun sellers and traders that do not block the posts from those under 18.
Calling the action “a series of new educational and enforcement efforts for people discussing the private sale of regulated items,” the social behemoth outlined four commitments to address the growing problem:Continue reading...
Posted by Sheila Shayon on March 6, 2014 10:58 AM
Continuing its crusade for peace, Unilever's Lynx brand of body sprays and deodorants (Axe in the US) has teamed up with the Australian Red Cross Blood Service to encourage fans to donate blood in advance of World Blood Donor Day on June 14.
Looking to solicit 85,000 pledges to donate, the brand is using the tagline "Love Is In Your Blood," a spin-off of the Peace campaign's "Make Love Not War" mantra that was launched during the Super Bowl.
“More so than ever young people care deeply for the future and it is the purpose of brands with large scale and reach to be a force for positive social change,” Lynx Marketing Director Jon McCarthy told Mumbrella. “Lynx has always stood for bringing people together in the name of love and in partnership with the Red Cross Blood Service we want to give people the chance to make a selfless expression of love and donate blood.”Continue reading...
Posted by Sheila Shayon on March 5, 2014 03:55 PM
Combining wearable tech, a modern "stand-up" guy and a pay-it-forward ethos, Kenneth Cole's "Man Up for Mankind Challenge" asks men to perform a "gentlemanly deed" every day for the next three weeks—21 Days, 21 Deeds—in return for eligibility to win a Mankind toolkit valued at $1,000.
While Diane Von Furstenberg was the first fashion designer to put Google Glass on the runway, as she did during her New York Fashion Week show in 2012, Kenneth Cole is aiming to be Google Glass fashion pioneer of another sort, but featuring the app in a campaign for its new Mankind fragrance. (L'Oreal, meanwhile, is using the device internally, as a teaching tool for its network of stylists.)
Once Kenneth Cole's augmented reality app is downloaded, users of the geek chic wearable computer will receive an alert in their viewfinder with a reminder of that day's deed, such as the gentlemanly “offer to carry a lady’s bag,” “buy a stranger a coffee,” or “donate old clothes to a local shelter.”
They're being encouraged to snap and share photos of themselves in action on a dedicated site and to tweet their deeds during the three-week challenge with the hashtag #manupformankind. Non-Glass wearers can participate using a smartphone or digital camera, too.Continue reading...
Posted by Abe Sauer on March 5, 2014 01:42 PM
It's not an ATM. It's a GAYTM! To celebrate Sydney Mardi Gras, the annual (and largest of its kind) LGBTIQ pride parade, national bank ANZ converted a number of its bland ATMS around the city to flashy "GAYTMs."
Get it!? As the principal sponsor of the gay pride event (an impressive feat for such a staid industry like banking), ANZ's GAYTMs disperse both cash and life-affirming messages. Receipts are, of course, rainbow-colored. Even Star Trek actor and gay activist George Takei took notice.
See a video of the GAYTM in action after the jump.Continue reading...
Posted by Sheila Shayon on March 5, 2014 11:12 AM
Reddit has announced it will donate 10 percent of its 2014 ad revenue to charity, a decidedly bold move for the social media site that has yet to make a profit.
Fighting tirelessly to keep its unique brand as pure as possible, the site has eschewed an influx of traditional advertising that could have delivered more robust revenue for the 24th most-popular US internet site.
Reddit CEO Yishan Wong wrote in a blog post, “Whether it’s a large ad campaign or a $5 sponsored headline on reddit, we intend for all ad revenue this year to benefit not only reddit as a platform but also to support the goals and causes of the entire community.”
The service will calculate ad revenue at year’s end, then let Redditors’ nominate and vote on which non-profits they’d like to support. With community consensus on the top ten, the site will distribute funds proportionately to votes received.Continue reading...
brands under fire
Posted by Sheila Shayon on March 4, 2014 04:56 PM
It's been four years, but BP's best efforts to put the Deepwater Horizon spill behind it have faltered.
The British company suffered another blow this week when a US Court of Appeals in New Orleans upheld a Dec. 2013 ruling that rejected BP's bid to block businesses from recovering money from the spill, even if they cannot trace their economic losses to the disaster.
The incident, which killed 11 people and set off the largest US offshore oil spill to date, could cost BP over $17 billion in penalties—and that's just from its civial trial in the US. That doesn't include the millions of dollars that BP is paying out to the hundreds of businesses in the gulf region that were gravely affected by the spill. BP's appeal claimed that New Orleans District Judge Carl Barbier and appointed settlement administrator Patrick Juneau have been "has been paying out hundreds of millions of dollars in unsubstantiated claims to small business owners in the gulf region," according to Bloomberg Businessweek.Continue reading...