The Civic 100: A Positive Spin on Big Companies' Commitment to CSR

Consumer perception of big companies can tend towards the negative when the ginormous salaries of their CEOs are subject to public scrutiny. Middle Americans are rightfully stunned to learn of the compensation packages afforded top executives, even as the economic recovery drags.

Big companies, after all, depend on consumers buying their brands, so maybe that's one reason they are eager to put a shine on their collective and individual images. Along comes a new initiative called "The Civic 100" to help them do just that.

Sponsored by the National Conference on Citizenship and Points of Light, with Bloomberg News as its media partner, The Civic 100 is a national initiative to survey, rank, and recognize corporations on how they engage the communities they serve and institutionalize these practices as part of their corporate culture. It aims to implement a scientific approach to measuring and evaluating corporate civic engagement, corporate citizenship and CSR (Corporate Social Responsibility) efforts.Continue reading...