chew on this
Posted by Mark J. Miller on January 26, 2015 11:19 AM
Cadbury has already alarmed chocolate fans with fears that changes to its iconic, Easter-ready Crème Eggs would trickle overseas.
While Mondelez-owned Cadbury is trying to calm those fears at home in the UK, including releasing a new commercial promoting the limited-edition creamy egg concoction, America's Hershey chocolate conglomerate "won kudos for not changing Cadbury's Crème Egg recipe after the UK's decades-old version was tinkered with," as Fox News puts it.
It turns out that overseas chocolate lovers, at least in the US, have cause to worry after all, because Hershey is no longer willing to share shelf space in America with British chocolates that have any resemblance to its products whatsoever.Continue reading...
Posted by Shirley Brady on January 13, 2015 07:15 AM
Marvel releases second Avengers: Age of Ultron trailer, quickly passing one three million views.
Apple Watch shows up in iOS 8.2 as "slick, useful apps" wow, according to WSJ, and retailers get excited.
Mondelez defends tweaking Cadbury Easter Creme egg recipe in the UK.
GM challenges Tesla with $30,0000 Bolt electric vehicle concept at NAIAS 2015 Detroit Auto Show.
Disney and Nike congratulate Ohio State on winning College Football National Championship—a $7.3 billion bet for ESPN.Continue reading...
Posted by Dale Buss on October 1, 2014 03:44 PM
Mondelez has been a game-changer in branded content with everything from Oreo's Twitter account to its creative campaign to promote the Cadbury Creme Egg. Now Mondelez wants to blow the doors off its competition in a vast global, strategic partnership with Google and its YouTube unit that will result in 10 percent of the snack maker's total advertising budget going to online video this year.
The agreement, which Business Insider says should "terrify" traditional TV broadcasters, includes a substantial advertising commitment by Mondelez and assistance from Google offices around the world to help Mondelez and its family of brands distribute timely, relevant, engaging and diverse branded-video content on YouTube that will create a return on investment for Mondelez and fuel sales growth of its products.
"There are three pillars to this," Bonin Bough, vice president of global media and consumer engagement for Mondelez, told brandchannel. "First is that it will provide deeper integration of the insights that Google has around branded video and bring it closer to ours. At the scale Google operates what you could call the largest TV channel in the world, with teams all over the world, they can deploy these insights quickly."Continue reading...
Posted by Dale Buss on September 23, 2014 09:09 AM
Apple releases new iPhone 6 TV commercials amid speculation regarding its plans for the Beats Music service.
NFL names a female CMO in PepsiCo veteran Dawn Hudson.
Karl Lagerfeld creates his own newspaper, Karl Daily, in content marketing move.
Philips spins off lighting business in corporate breakup to focus on fastergrowing healthcare markets, especially in Asia.
Omnicom forms CRM alliance with Salesforce.com and launches Instagram ads in the UK with Starbucks, Cadbury and others as CFO steps down.
MORE BRAND NEWS
Air France pilots vote to extend strike.
Atlantic City announces redevelopment plan as Revel casino group pulls plug on branded property.
AT&T and Chernin Group's Otter Media acquires Fullscreen YouTube multichannel network.
BMW hopes for high-tech halo with i8-focused campaign.
Baskin-Robbins survives frozen yogurt.
Betty Crocker cookbook app woos new generation of chefs.Continue reading...
Posted by Dale Buss on July 8, 2014 09:09 AM
Crumbs Bake Shop closes its doors.
Greenpeace criticizes LEGO tie-in with Shell with LEGO-animated short film.
Samsung warns of slumping profits on weaker demand as it looks beyond hardware.
Tesla sued in China for trademark infringement.
Walmart embraces smaller store formats.
IN OTHER NEWS:
ADM buys Wild Flavors.
Abuelo’s refreshes menu and look for 25th anniversary.
Air New Zealand pulls in-flight safety video featuring scantily clad models.
Herb Allen’s Sun Valley media mogul conference kicks off.
Alibaba sees red flags raised by deals by founder Jack Ma.Continue reading...
Posted by Shirley Brady on June 20, 2014 07:30 AM
At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.
Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.
Apple's looming smartwatch will reportedly include 10 sensors to track health and fitness.
American Apparel CEO ouster could trigger loan defaults.
Amazon Fire Phone described as "chocolate ice cream" to WSJ by Jeff Bezos, who also defends move to New York Times.
MORE BRAND NEWS
Adobe turns iPad into drafting board with smart stylus.
Ben & Jerry’s is releasing Saturday Night Live-themed flavors.
BMW aims to make the MINI more masculine in China.
Cadbury customizes chocolates based on Facebook preferences.
Cheerios considers reviving 1980’s campaign to promote new dayparts.Continue reading...
sip on this
Posted by Dale Buss on June 11, 2014 03:43 PM
Coca-Cola’s global efforts to preserve its sales—and the essential nature of its brand and products—is beginning a crucial new test in the UK as the company launches both its new reduced-sugar Coca-Cola Life beverage and introduces a new anti-obesity campaign there simultaneously.
With 36 percent fewer calories and 37 percent less sugar than real cola, Coca-Cola Life will hit UK shelves in September, having passed its marketing launch in Argentina and Chile in 2013. Its upcoming launch in the UK will mark Life’s arrival in Europe (and the first new Coke product there since the launch of Coke Zero in 2006); no plans have been announced to roll it out in the US yet.
One reason Coke presumably started with Life in South America is that the drink is sweetened partially with stevia, a natural plant-derived substance that is native to the continent. PepsiCo has pooh-poohed the possibilities that global consumers will embrace stevia in colas because of aftertaste concerns, while still experimenting with the sweetener.Continue reading...
Posted by Shirley Brady on May 29, 2014 08:29 AM
TOP 5 STORIES
Apple execs explain Beats acquisition as HP remains a Beats partner through end of the year.
Samsung announces prototype Simband personal health tech monitor with open cloud service.
BMW sees China as biggest electric car market, as Mercedes-Benz gives Chinese officials unprecedented access.
Pepsi Max unveils Idris Elba-directed short film (above) as part of #FutbolNow campaign.
Fender names U2's Bono and the Edge to its board.
MORE BRAND STORIES
Amazon tells customers to shop elsewhere in Hachette spat.
AriZona iced tea brand founders fight over brand value in court.
BlackBerry CEO defends strategy.
Bridgestone set to become Olympics sponsor.
Cadbury grapples with brand jihad in wake of pork discovery.Continue reading...