Posted by Dale Buss on July 8, 2014 09:09 AM
Crumbs Bake Shop closes its doors.
Greenpeace criticizes LEGO tie-in with Shell with LEGO-animated short film.
Samsung warns of slumping profits on weaker demand as it looks beyond hardware.
Tesla sued in China for trademark infringement.
Walmart embraces smaller store formats.
IN OTHER NEWS:
ADM buys Wild Flavors.
Abuelo’s refreshes menu and look for 25th anniversary.
Air New Zealand pulls in-flight safety video featuring scantily clad models.
Herb Allen’s Sun Valley media mogul conference kicks off.
Alibaba sees red flags raised by deals by founder Jack Ma.Continue reading...
Posted by Shirley Brady on June 20, 2014 07:30 AM
At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.
Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.
Apple's looming smartwatch will reportedly include 10 sensors to track health and fitness.
American Apparel CEO ouster could trigger loan defaults.
Amazon Fire Phone described as "chocolate ice cream" to WSJ by Jeff Bezos, who also defends move to New York Times.
MORE BRAND NEWS
Adobe turns iPad into drafting board with smart stylus.
Ben & Jerry’s is releasing Saturday Night Live-themed flavors.
BMW aims to make the MINI more masculine in China.
Cadbury customizes chocolates based on Facebook preferences.
Cheerios considers reviving 1980’s campaign to promote new dayparts.Continue reading...
sip on this
Posted by Dale Buss on June 11, 2014 03:43 PM
Coca-Cola’s global efforts to preserve its sales—and the essential nature of its brand and products—is beginning a crucial new test in the UK as the company launches both its new reduced-sugar Coca-Cola Life beverage and introduces a new anti-obesity campaign there simultaneously.
With 36 percent fewer calories and 37 percent less sugar than real cola, Coca-Cola Life will hit UK shelves in September, having passed its marketing launch in Argentina and Chile in 2013. Its upcoming launch in the UK will mark Life’s arrival in Europe (and the first new Coke product there since the launch of Coke Zero in 2006); no plans have been announced to roll it out in the US yet.
One reason Coke presumably started with Life in South America is that the drink is sweetened partially with stevia, a natural plant-derived substance that is native to the continent. PepsiCo has pooh-poohed the possibilities that global consumers will embrace stevia in colas because of aftertaste concerns, while still experimenting with the sweetener.Continue reading...
Posted by Shirley Brady on May 29, 2014 08:29 AM
TOP 5 STORIES
Apple execs explain Beats acquisition as HP remains a Beats partner through end of the year.
Samsung announces prototype Simband personal health tech monitor with open cloud service.
BMW sees China as biggest electric car market, as Mercedes-Benz gives Chinese officials unprecedented access.
Pepsi Max unveils Idris Elba-directed short film (above) as part of #FutbolNow campaign.
Fender names U2's Bono and the Edge to its board.
MORE BRAND STORIES
Amazon tells customers to shop elsewhere in Hachette spat.
AriZona iced tea brand founders fight over brand value in court.
BlackBerry CEO defends strategy.
Bridgestone set to become Olympics sponsor.
Cadbury grapples with brand jihad in wake of pork discovery.Continue reading...
Posted by Dale Buss on January 28, 2014 11:57 AM
Now that chocolate ranks as a health food (some dark varieties, at least) and not just a marker of a junky snack, brands from Crest to Cadbury are looking for ways to extend its reach in unusual new ways.
P&G, for instance, just announced a new line of Crest toothpaste with new flavors including Mint Chocolate Trek that is meant to shake up the moribund dental-care market and appeal to what CFO Jon Moeller called "experiential" users who always want something new.
The new flavors—part of a new "Be" line that also includes Lime Spearmint Zest and Vanilla Mint Spark—are a departure from the mint and cinnamon that are prominently featured among the 51 (yes, 51) variations of Crest already on shelves.
"It's a whole new world of deliciousness for toothbrushes everywhere," Crest said. But are consumers ready to "Be" "Anything But Boring" as the new tagline promises?Continue reading...
brand vs. brand
Posted by Mark J. Miller on January 21, 2014 04:58 PM
Kit Kat and Cadbury have had their fair share of squabbles. Most recently, Nestle's KitKat blocked Mondelez-owned Cadbury from trademarking its signature purple hue that it has used for years, but now Cadbury has struck back.
The UK's biggest chocolate maker has been trying to block KitKat from trademarking the shape of its candy bars—which has been in use since about 1935—in the UK. The case is now being reviewed by the European Union Court of Justice in Luxembourg. Nestle already holds the trademark for the bar in the rest of Europe.
But the legal wrangling hasn't kept KitKat from furthering its brand.Continue reading...
Posted by Dale Buss on January 21, 2014 09:08 AM
Nestle opens world's first Kit Kat boutique in Tokyo as Cadbury keeps fighting candy bar's trademark shape in UK.
PepsiCo axes stevia-sweetened Gatorade products as Mtn. Dew plans big spending boost behind Kickstart and Diet Dew.
Twitter makes racial diversity an ad-selling point.
AT&T plans to take orders this week for new flexible-screen smartphone from LG.
Build-a-Bear appoints new CMO and "brand bear."
Burger King wins free primetime Super Bowl radio ads in UK.
Facebook sees leveling off of decline in teens.
Ford embarks on quality push in time to improve before important '14 product launches.
Infiniti eyes bolder sub-brand.
Intel sells under-developed online-TV line to Verizon.
Jeep eyes 37 percent sales boost this year as feds end controversial recall investigation of Grand Cherokee and Liberty models.Continue reading...
Posted by Sheila Shayon on January 20, 2014 04:23 PM
What do a major confectionery brand and a leading home-cleaning product have in common? Innovative campaigns that bring their non-digital brands into the social lexicon.
Cadbury has created the first interactive jacket that lights up when its wearer eats chocolate. Part of its Joyville campaign, the jacket, which is designed by London firm Hirsch & Mann, was created to magnify the joyful experience that consumers have when eating Cadbury chocolate, specifically Cadbury + Daim and Cadbury + Oreo.
“The technology uses Raspberry Pi controllers," Ad Age reports. “The coat is triggered to light up when a sensor picks up chocolate traces. A 'blinking heartbeat' then appears in the middle of the jacket and finally, music blares out of hidden speakers as confetti explodes out of the coat's collar.”Continue reading...