Take the survey!

ad watch

Mad Men's UK Debut Tonight Tees Up Retro 60's Commercials

Posted by Shirley Brady on March 27, 2012 09:27 AM

Mad Men season five debuts tonight in the U.K. on Sky, and marketers are lining up to produce 60's-style commercials. According to Campaign (where you can watch a couple of the retro spots), marketers climbing into the wayback machine include American Airlines, the British Milk Marketing Forum, Fairy liquid, Cadbury's Milk Tray, Tetley, Citroën, and Kit Kat.

personal brands

In the News: AIG, David Beckham, VW and more

Posted by Shirley Brady on November 22, 2011 08:55 AM

In the News

AIG's former CEO, Hank Greenberg, sues U.S. government and Federal Reserve Bank for $25 billion over takeover.

Bill Gates testifies in Novell suit vs. Microsoft.

Cadbury's trademarks its distinctive shade of purple.

David Beckham's legacy starts to be assessed as Los Angeles Galaxy ending looms and Paris beckons.

Donald Trump estimates the Trump name's worth at $3 billion.

eBay buys Hunch to help discern individuals' taste. 

GE expands to Iraq.

GM retools former Saturn site and prepares to manufacture China autos in Egypt.

HP reports spending $3.3 billion on WebOS as Meg Whitman sets course for turnaround.Continue reading...

brand bites

Brand Bites: Halloween Commercials, Nike China & Wahlburgers

Posted by Abe Sauer on October 28, 2011 12:01 PM

Apple trademark attorneys take out their grief over losing Steve Jobs by threatening German café.

Girl with the Dragon Tattoo, the "Feel Bad Movie of Christmas," has a feel-good line of clothing at H&M.Continue reading...

brand news

Headline Roundup: What's Under The Hood?

Posted by Stephanie Startz on November 2, 2009 09:00 AM

Ford reports surprise profit of $997 million. [NY Times]

Comcast close to final deal for NBC Universal. [NY Times]

Shanghai to unveil plans for $3.6 billion Disney amusement park. [Forbes]

Kraft expected to make hostile bid for Cadbury in a week. [Times of London]

Tata may allow assemblers to brand the Nano. [Business Standard]

Critics blast Kellogg's for suggesting its cereals boost resistance to H1N1 flu. [USA Today]

UK will purchase more Lloyds TSB, Northern Rock and RBS shares, may split banks into three new brands [NY Times, Brand Republic]. Santander and Virgin may bid for RBS shares [FT]. And RBS faces EU pressure to sell insurance brands Direct Line and Churchill [NY Times].

(More headlines: Bridgestone quits Formula One, Nestle, Bob Marley.)Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements