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brand news

Brand News: Tostitos, Amazon, Acura and More

Posted by Dale Buss on March 20, 2015 09:05 AM


Tostitos offers dip freebie to folks named "Chip."

Amazon gets FAA approval to test drones outdoors.

Google skewed search results, FTC report reveals.

Tesla takes self-driving step.

Acura drives memes with NCAA tournament sponsorship.Continue reading...

brand news

Brand News: RadioShack, BlackBerry, Target and more

Posted by Dale Buss on January 15, 2015 09:05 AM


RadioShack faces possible bankruptcy filing.

Samsung and BlackBerry deny they're in talks as BlackBerry is caught tweeting with an iPhone.

Target plans to pull out of Canada after racking up billions of dollars in losses.

Super Bowl ad price tag hits $4.5 millions.

Oscars nominations see Meryl Streep extend her reign as most-nominated actress.Continue reading...

brand news

Brand News: Super Bowl Goes to the Dogs, Woody Allen to Amazon Prime

Posted by Dale Buss on January 14, 2015 09:08 AM

GoDaddy Danica Patrick Super Bowl 2015


Super Bowl advertisers GoDaddy and AB InBev go to the dogs as GoDaddy ambassador Danica Patrick adds new sponsor.

Amazon hires Woody Allen to direct his first TV series.

Burberry beats estimates as Romeo Beckham, US demand help  boost sales.

GoPro stock plunges after Apple granted remote camera patent.

Etsy crafts IPO, putting NY tech startups on the map.Continue reading...

brand trainwrecks

After TODAY Interview, Paula Deen Stands to Lose More Support UPDATED

Posted by Sheila Shayon on June 26, 2013 04:12 PM

Paula Deen showed up for her rescheduled interview with Matt Lauer on the TODAY Show Wednesday, but her appearance did not help to staunch the hemorrhaging of her cooking empire over accusations that she used racial slurs in the past.  

Breaking down into tears, yet keeping to what seemed to be a well-scripted performance, Deen told Lauer "I would not have fired me," when he asked her if she thought her offense was a fireable one. Deen followed up by thanking the sponsors that have stood behind her through the ordeal, though those numbers continue to dwindle. As of now, the Food Network has terminated her contract, Smithfield Foods has dropped her as their spokeswoman and most recently, Caesars Entertainment, which operates four of Deen's restaurants in their casinos, said it will part ways with Deen and in turn rebrand the four restaurants and Walmart announced it would end its relationship, which supplied the retailer with everything from Deen-branded food to health and wellness items. 

Deen's deals with QVC, Sears and Target remain intact, although all have stated that they are evaluating the situation.(See Update after the jump)Continue reading...

going green

Earth Hour: Brands and Consumers Switch Off, Tune In

Posted by Shirley Brady on March 25, 2011 04:00 PM

8:30pm on Saturday, March 26th marks the fifth Earth Hour, an annual switch-off eco-event that was started as a single-city event (Sydney) by the WWF and the Sydney Morning Herald newspaper in 2007.Continue reading...

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