Posted by Catherine Straut on December 23, 2014 12:03 PM
Los Angeles has long been associated with beach-goers, blondes and Hollywood bombshells, but recently it's become a major hub for tech, advertising and media. To reflect the growth and change the conversation about the city's culture, students at Loyola Marymount University’s Institute of Marketing participated in a contest with the aim of rebranding LA, modernizing the city's image to reflect its evolution.
The judging panel included some of the ad industry’s big names, such as Eric Johnson, President and Founder of Ignited; Krizstina Holly, Entrepreneur-in-Residence for the LA Mayor’s Office; Jerry McGee EVP of 4A’s Western Region; and Angela Pih, Managing Partner at SelectNY. Students had 15 minutes to present their idea showcasing how the city offers "a unique place where businesses prosper due to a climate of creativity and innovation," according to the assignment prompt.
The winning group is "Team Santa Monica," comprised of students Natalie Alaverdian, Sabrin Budhrani, Nathan Poore and Nenah Bond. The four created Make Your Play, a website that includes a full promotional video as well as all brand communication assets—out of home, digital, experiential, media and more.Continue reading...
follow the money
Posted by brandchannel on December 11, 2014 04:04 PM
American Express is expanding its presence in the heart of America's technology corridor.
The financial services company today announced the opening of a new technology hub in Palo Alto, expanding its presence in Silicon Valley, where its venture capital team already had a foothold.
A new tech team is being assembled to operate out of the hub, which will focus on innovations in big data, cloud computing and mobile infrastructure to advance the company's research and development in mobile payments and the future of financial services.
“Technology innovation is driving the company’s ongoing digital transformation, and our team in Silicon Valley is focusing on core capabilities that we expect to be key to our ability to continue to innovate and move our business forward,” stated Marc Gordon, the company's Executive Vice President and Chief Information Officer, in a press release.
“By developing infrastructure and frameworks to be used broadly across the organization, the team in Palo Alto will play a crucial role in our global business growth and future success.”
The hub is also home to American Express Ventures, AmEx's VC arm, which signed a 10-year deal for the space according to the Silicon Valley Business Journal.
Posted by Shirley Brady on November 20, 2014 05:05 PM
Nike today opened its first women's-only store—in Newport Beach, Calif.—a week ahead of lululemon athletica opening its first men's-only store—on the opposite coast, in New York—on Black Friday.
The move makes sense given that Nike expects its women's business to grow to $7 billion annually by 2017, from about $5 billion currently.
Its second women’s-only store will follow quickly, opening on Nov. 29—not in the U.S. but in Shanghai, China, the only women's stores it has announced so far.Continue reading...
Posted by Dale Buss on September 19, 2014 02:10 PM
Google and automakers are pursuing somewhat different visions of what "self-driving cars" mean, but each side is going all-out to execute their strategy, and the end result is likely to be mostly autonomous vehicles within several years.
Each week brings new developments that seem to bring this new horizon forward but at the same time sharpen the distinctions between how the tech giant is approaching this vast new arena of commercial possibility and how the auto industry's traditional players are.
This week, for example, Audi and Mercedes-Benz as well as Google received the first permits issued by the state of California for testing of self-driving cars on all of the Golden State's roadways. The permits are designed to help keep California the inarguable bellwether of new automotive technology as it has been for decades in prompting improvements in fuel economy and emissions controls.Continue reading...
brands under fire
Posted by Dale Buss on September 17, 2014 11:47 AM
Nestle Waters is involved in one of the first major brand disputes relating to the devastating drought in California. But it's likely not to be the last tangle over how brands and products use water in the parched Golden State as California increasingly goes drip-dry and state residents have been urged to cut their water usage by 20 percent.
In the case of Nestle's bottled-water brand, a conservation group is petitioning to stop Nestle from tapping its site in Cabazon, which bottles water from a nearby spring in Millard Canyon under the Arrowhead Mountain Spring Water brand. The League of Conservation Voters wants Nestle CEO Paul Bulcke to stop "taking water from the state, bottling it, exporting it out of the state and profiting." Another group, Global Call for Climate Action, has criticized Nestle Water because its plant sits on a Native American reservation where it's immune from state regulation.
To this, Nestle Waters has replied basically: We're one of the most responsible industrial users of water in the state. Go pick on other businesses, ranging from soft-drink plants to agricultural growers, that are much more intensive users. Nestle Waters previously came under fire in Canada for its water collection practices. Continue reading...
brands under fire
Posted by Mark J. Miller on January 28, 2014 04:47 PM
Private transportation service Uber is happy to self promote, but there is likely a whole side of its business that it wishes no one knew about: its legal problems.
The international app-driven car and delivery service has attracted a lot of attention for its one-off marketing stunts that have so far included kitten, Christmas tree and ice cream truck deliveries. But lately, the brand has been in headlines for less admirable practices.
Across the US, from New York and Boston to Chicago, Uber is facing claims (and some actual lawsuits) for "illegal practices including misleading marketing and unfair competition," according to the Reuters. Most recently the company apologized to rival car company Gett after some of Uber's New York employees ordered, and then cancelled, more than 100 cars in a scam that debilitated the service. Uber turned the PR disaster into a recruitment fair, trying to convince some of the Gett drivers to swap companies.Continue reading...
Posted by Dale Buss on November 25, 2013 01:47 PM
Hyundai continues to be practically unsurpassed at doing interesting things in the US car market. The latest is its vow to debut for retail customers a fuel-cell version of its Tucson SUV by next spring.
Interestingly, such a showing would leapfrog the plans of both Toyota and Honda to introduce a retail fuel-cell vehicle in the United States. And while the fuel-cell Tucson will be extremely limited as a Hyundai sales opportunity for at least the first few years, the move does indicate that Hyundai wants to go hard and establish an unassailable foothold in fuel-cell technology as Toyota did over a decade ago with Prius to gain early dominance of the hybrid segment.
"Today, right here, the hydrogen fuel cell is making a shift from a research project to a real consumer choice," John Krafcik, CEO of Hyundai Motor America, said at the unveiling of the fuel-cell Tucscon at the Los Angeles Auto Show, according to Automotive News.Continue reading...
Posted by Dale Buss on July 22, 2013 10:40 AM
As every brand marketer knows, sex sells. And, if you're Fiat, you're suddenly aware that orange does, too.
The Italian brand has been mounting an uphill battle for mainstream awareness, brand recognition and sales in the United States since its little cars returned to American shores a couple of years ago under the aegis of Fiat's ownership of Chrysler and the keen sense of CEO Sergio Marchionne that the timing might be right for Fiat's reappearance in the US market.
Sex appeal has been a staple of Fiat's marketing, and it's no surprise that the brand is turning to it again in new campaigns for its Fiat 500 Abarth version and the new Fiat 500e all-electric vehicle that will be sold first only in California. From its "Seduction" ad a couple of years ago to the one it debuted early last year featuring a supermodel, her bikini top, a scorpion, and—oh, yes—the black-and-red Abarth, Fiat has been playing this card consistently.Continue reading...