Posted by Sara Zucker on January 13, 2010 10:46 AM
Toyota plans to expand the Prius into a full line of hybrid vehicles. The announcement came on Monday at Detroit's North American International Auto Show as the car company revealed its latest FT-CH hybrid model.
Bill Reinert, Toyota's national manager for advanced technology, explained that the Prius brand extension will not be completed immediately. In fact, the project could take years to finish. Eco-conscious consumers, however, will certainly applaud the brand extension as the green movement further integrates its values into the auto industry. Though hybrids account for a small amount of total cars sold in the United States, the Prius is Toyota's third most popular model and comprises more than half of the amount of hybrid vehicles purchased. Said Reinert:
"I think hybrids will gradually move toward mainstream acceptance...We've been doing them for 10 years now and they're one to two percent, so maybe another 10 years."Continue reading...