brand news

Brands to Watch: Bravo Axes Real Housewives, Pepsi Fattens Cans, Yahoo Weighs Future

Posted by Shirley Brady on September 15, 2011 06:19 PM

Brands to Watch

Bravo fires four Real Housewives of New York cast members (update: Jill Zarin says she's still in talks).

Pepsi fattens up "skinny cans" in UK.

Yahoo meets with potential bidders, as exec confirms talks with AOL and Microsoft for ad sales deal to counter Google.

Adidas and Reebok bring My Coach shoe to India.

Apple TV rumors heat up.

BlackBerry owner RIM earnings plunge by more than half.

Citigroup only hiring "critical" jobs.

Coffee Bean & Tea Leaf makes New York debut.Continue reading...


At the Movies: Product Placement in X-Men: First Class, Beginners & a Sneak Peek at Bad Teacher

Posted by Abe Sauer on June 3, 2011 06:00 PM

Before we get into this week's brand cameos on the big screen, we thought we'd share this adorable high concept short, in which "George Lucas" is kidnapped after 1980's Empire Strikes Back and an imposter (a Lucalike?) intent on destroying his legacy takes his place.Continue reading...

search and destroy

Cameron Diaz Leads Cyber Sirens

Posted by Sheila Shayon on August 20, 2010 11:15 AM

Antivirus software maker McAfee isn't just going to Intel for a cool $7 billion-plus in cash. It's also warning Web users about the dangers of celebrity-seeking online.

Let's say you're interested in Eat, Pray, Love and searching for the latest on Julia Roberts. Simply searching for her name—or that of a raft of other celebs—attracts phishing attempts and all manner of dastardly Internet scams. But it's not Roberts who's causing all the mayhem online.

That honor goes to Cameron Diaz, who Intuit named as 2010's "most dangerous celebrity in cyberspace" for her personal brand's online allure to fans and criminals alike.

“People love searching for their favorite celebrities but just don’t understand the dangers," says Dave Marcus, McAfee's security researcher who heads up the annual celebrity online-crime study. "We’re not saying don’t search for these celebrities, but there are some risks associated with it.”Continue reading...

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