Interbrand IQ: The Best Asian Brands Issue

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brand news

In the News: Apple, Facebook, HSBC and more

Posted by Dale Buss on March 5, 2013 09:01 AM

In the News

Apple value dips as Google soars.

Facebook sued over bungled IPO.

HSBC, now Europe's biggest bank, sheds personal loan assets.

Carmakers at Geneva Auto Show express fears on European recovery.

AARP ramps up YouTube marketing.

Ally Financial says U.S. is probing its retail-financing practices.

Amazon launches first TV effort, for fashion unit; leads mobile retail sales.

American Suzuki gets OK of bankruptcy plan by U.S. court.

Baileys slims down its bottle.

BBC Worldwide reportedly in talks to sell Lonely Planet stake.

Best Buy and Facebook focus on next-generation mobile marketing.

Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...

brand news

In the News; Best Buy, Google Tablet, Roche and more

Posted by Dale Buss on June 27, 2012 09:02 AM

In the News

AOL brings "project devil" ad format to mobile phones and tablets.

Apple's iPhone guides blind Olympic torch carrier.

AT&T still benefits from having been first with iPhone.

Apple gets major win in tablet wars after judge stops Samsung from selling Galaxy version in U.S.

Best Buy founder may try to take chain private.

Brut seeks "The Essence of Man" in digital campaign.

Campari eyes American women.Continue reading...

package design

A New Look for Skyy Blue

Posted by Shirley Brady on September 13, 2010 11:00 AM

Skyy blue

Campari has relaunched its SKYY Blue Vodka range with redesigned packaging from Sydney's The Saltmine.

The new label features a background image of a cityscape, "highlighting the brand’s stylishness and sophistication while increasing its branding and shelf presence," as B&T notes today. The iconic blue glass bottle remains, while new flavours include Lime & Soda, Lemon, Lime and & Bitters and Wild Berry.

celebrity brandmatch

Lady Gaga And Brands Find True Love In "Bad Romance"

Posted by Jennifer Wright on December 16, 2009 04:04 PM

Given the abundance of brands in Lady Gaga’s videos, it would appear that certain companies have special access to the fame monster. Lady Gaga has always had a bit of a flirtation going with advertisers -- in the past Companies like Campari and Bwin.com have been prominently featured in her videos. However, her latest Bad Romance video indicates that the pop star's dalliances with brands has turned into a full-blown love affair.Continue reading...

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