Learn more about Sustainable Brands 2015 San Diego

health fallout

Salt Talks: Campbell's CEO Addresses Sodium Debate

Posted by Dale Buss on July 15, 2011 03:00 PM

And here we thought Yahoo's Carol Bartz was a pioneer among female CEOs using salty language.

Only, Denise Morrison isn't yet CEO of the Campbell Soup Company — she moves into the C-suite on August 1st — and she isn't hurling expletives, but addressing the issue of actual salt: as in, exactly how much salt do Campbell’s customers want in their soups, and in which soups?

As president of Campbell USA, Morrison, who is taking over from CEO Doug Conant, was one of the company’s biggest proponents of its healthy eating commitment and full-court sodium-reduction strategy of the last few years.

That gained Campbell some props from food activists and gave the company lots of “new and improved” products to market on a better-for-you basis. But it hasn’t done a lot for sales: Campbell reported a 7% decline in soup revenue for the quarter that ended May 1st.Continue reading...

brand news

Headline Roundup: Better Sales Through Technology

Posted by Stephanie Startz on October 7, 2009 07:54 AM

Google, Verizon Wireless collaborate to develop software, devices and services for the Android mobile operating system. [BusinessWeek]

Amazon launches the Kindle in 100 countries, lowers US price by $40, to $259. [Bloomberg]

Versace reviews overall strategy, closes stores in Japan. [Bloomberg]

Europe and Microsoft near settlement in antitrust case. [NY Times]

AT&T will allow iPhone users to access Skype. [Bloomberg]

Twitter may feature premium accounts for corporate users by year's end. [LA Times]

(More headlines: Burger King remodels, ING repays bailout, ads boost US food brands.)Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia