Toyota Coming Up on the Outside

Don’t look now, big Automaker, but Toyota is recovering traction in the US much faster than anticipated even a few weeks ago. And once it’s got something resembling normal vehicle inventory levels back in place, expect the once-unassailable Toyota brand to attempt to come back like it’s got something to prove — and market share to re-gain.

Toyota executives are determined to return production to normal levels at their North American operations much more quickly than they had feared and announced. This month, output of eight core North America-built models (the Toyota Avalon, Camry Corolla, Highlander, Matrix, Sequoia, Sienna and Venza) will return to normal, while Toyota just announced that production of a handful of others would normalize by September.Continue reading...