Posted by Shirley Brady on November 20, 2014 05:05 PM
Nike today opened its first women's-only store—in Newport Beach, Calif.—a week ahead of lululemon athletica opening its first men's-only store—on the opposite coast, in New York—on Black Friday.
The move makes sense given that Nike expects its women's business to grow to $7 billion annually by 2017, from about $5 billion currently.
Its second women’s-only store will follow quickly, opening on Nov. 29—not in the U.S. but in Shanghai, China, the only women's stores it has announced so far.Continue reading...
Posted by Sheila Shayon on November 17, 2014 11:36 AM
Facebook CEO Mark Zuckerberg has admitted that hiring Sheryl Sandberg as COO helped the company grow up. Now Vice Media CEO Shane Smith is hoping to do the same.
Vice Media has hired former White House Deputy Chief of Staff Alyssa Mastromonaco as COO, starting in the job in January.
“We operate on a kind of free-flowing-quasi-hierarchical-non-traditional-management structure that just sort of happened over the year," stated Vice co-founder and CEO Shane Smith. "It's essentially a cult, and thus a nightmare for most status-quo managers.”
Vice, which started life as a free street magazine with a punkish attitude in Canada, is a clear leader in global youth media and online video content and their digital channels cover all the bases of pop culture including Noisey, a music discovery channel; The Creators Project, dedicated to arts and creativity with backing from Intel; a new digital content platform with Live Nation; and an Emmy award-winning series with HBO that made headlines by bringing Dennis Rodman to North Korea. Continue reading...
Posted by Dale Buss on October 20, 2014 02:44 PM
Target suffered its massive data breach almost a year ago, and you can bet the company is doing everything possible not to let a simliar incident spoil the just-dawning Christmas-shopping season, which is going to be challenging enough for retailers.
But there was something else that Target executives learned when the company was rocked by the cyberhack: Time had passed by their brand, not just their digital-security procedures. And in the "surrender or fight" season they experienced with that epiphany, the retailer's top marketer said, they believe they set in place the pieces for a brand renaissance.
Speaking at the ANA Masters of Marketing conference last week in Orlando, Target CMO Jeff Jones impressed the audience with his frank discussion about what the company learned about its brand in the midst (and wake) of the data breach.Continue reading...
brands under fire
Posted by Dale Buss on September 17, 2014 11:47 AM
Nestle Waters is involved in one of the first major brand disputes relating to the devastating drought in California. But it's likely not to be the last tangle over how brands and products use water in the parched Golden State as California increasingly goes drip-dry and state residents have been urged to cut their water usage by 20 percent.
In the case of Nestle's bottled-water brand, a conservation group is petitioning to stop Nestle from tapping its site in Cabazon, which bottles water from a nearby spring in Millard Canyon under the Arrowhead Mountain Spring Water brand. The League of Conservation Voters wants Nestle CEO Paul Bulcke to stop "taking water from the state, bottling it, exporting it out of the state and profiting." Another group, Global Call for Climate Action, has criticized Nestle Water because its plant sits on a Native American reservation where it's immune from state regulation.
To this, Nestle Waters has replied basically: We're one of the most responsible industrial users of water in the state. Go pick on other businesses, ranging from soft-drink plants to agricultural growers, that are much more intensive users. Nestle Waters previously came under fire in Canada for its water collection practices. Continue reading...
Posted by Courtney Cantor on August 29, 2014 08:04 PM
Since the end of July, the ALS Association, which fights Lou Gehrig’s disease through research, care and education, has raised over $100 million thanks to the viral Ice Bucket Challenge. Now it seeks to use that money, in part, to trademark the phrase “Ice Bucket Challenge” in connection with charitable fundraising.
In deciding whether ALS’s application for trademark registration will be successful, the United States Patent and Trademark Office (USPTO) will take into consideration the Ice Bucket Challenge in light of how consumers view it. Although the association between ALS and the Ice Bucket Challenge is as clear as the water in the bucket, others have also begun to use the phrase to create awareness for different causes. For example, Matt Damon used the Ice Bucket Challenge to promote his clean water organization, Water.org, and several other "challenges" for charitable causes have popped up over the last month.
Some argue that the USPTO should not allow the ALS Association to register the mark because it will prevent other charities from raising money by using the Ice Bucket Challenge. However, even if the association is granted trademark rights, charities should not get cold feet. After all, there are plenty of creative ways to get around this by still taking inspiration from the success of the Ice Bucket Challenge. Warm Water Challenge, anyone?Continue reading...
Posted by Dale Buss on August 26, 2014 04:36 PM
The $11.4 billion acquisition of Tim Hortons by Burger King has added twists and turns as its shape has become more apparent over the last day or so.
Among the most interesting: Burger King has promised not to mess with Tim Hortons' beloved place as a national treasure in Canada; it really wants to press the potential advantages of a multi-brand fast-food holding company a la Yum! Brands; and Mr. Everywhere, Warren Buffett, directly injected himself and his money into Burger King's purchase of Tim Hortons. There's also the live wire of the tax-inversion issue in the US.
It's interesting that billionaire extraordinaire Buffett kicked in $3 billion through his company, Berkshire Hathaway, to help finance the deal, amounting to about 25 percent of the required funds. Shareholders of both companies have welcomed that news because of Buffett's renowned Midas touch.
That certainly could be helpful as the combined company faces headwinds including a sluggish global fast-food environment, Burger King's struggles in making significant headway against McDonald's, and Tim Hortons' own challenges in establishing a significant presence in thde US market and abroad—even though it makes more money than Burger King and Dunkin' Donuts combined.Continue reading...
Posted by Dale Buss on August 25, 2014 02:26 PM
Burger King finally may have found a way to put meaningful pressure on McDonald's at exactly a time when the fast-food leader is faltering: Burger King is looking north of the border.
McDonald's perceived weakness may be one reason the No. 2 US fast-food chain is talking with Canada's biggest home-grown chain, Tim Hortons, about a whopper of a deal: an acquisition by BK of the Canadian chain, a transaction that would (if approved) create the third-largest quick-serve restaurant company in the world, with about $22 billion in total sales and more than 18,000 restaurants in 100 countries worldwide.
A tie-up with Burger King also might help Canada's iconic coffee-and-doughnuts purveyor achieve its own goals to expand more internationally, which have seen slow going even in the United States.Continue reading...
Posted by Dale Buss on August 15, 2014 10:01 AM
Target says it's got some of its biggest problems in Canada figured out and has begun to reverse them with a three-pronged turnaround plan that will focus on the chain's supply chain, pricing and merchandise selection in an attempt to turn around an important geographic expansion that has gone badly awry.
The chain has been facing a number of problems lately, including the monumental data breach last December and a loss of much of its overall brand mojo in the US, and those problems helped lead to the departure of CEO Gregg Steinhafel earlier this year.
But the problems in Canada—where Target massively launched last year by opening 124 stores and three distribution centers—led to a loss of nearly $1 billion as sales fell short of expectations and rivals pummeled the retailer.
Now, new Target Canada boss Mark Schindele is insisting that the new initiatives will improve its business performance, pricing and inventory issues and deliver the Target brand experience to Canadian customers.Continue reading...