bc q&a

The Change Agent: 5 Questions With Algis Akstinas of WIND Mobile

Posted by brandchannel on January 30, 2015 03:25 PM

WIND Mobile

WIND Mobile is championing a new way of doing business in the Canadian wireless market, providing plans without term contracts or hidden fees and truly unlimited features. 

Carolyn Ray, Managing Director of Interbrand Canada, chatted with Algis Akstinas, the brand's Director of Marketing Products and Customer Base Management, at Advertising Week Canada to find out how WIND is creating experiences that are seamless and relevant for customers—a big theme in Interbrand's Best Global Brands this year.

"Wireless service is becoming more of a utility, an everyday essential service—everyone wants to be connected at any time of the day and they want it to simply work, they want value for the money they pay," says Akstinas.

"Being an everyday essential service means that wireless is becoming less of an emotional choice, but more of a rational one. We are differentiating ourselves by continuing to focus on what matters to the customer." Find out how in their Q&A, below.Continue reading...

in the spotlight

#FFWD2015 Day 4: Mobile Moxie, Native Ad Savvy and more

Posted by Shirley Brady on January 29, 2015 06:12 PM

Day 4 at Advertising Week Canada in Toronto today covered topics ranging from native advertising to delighting mobile consumers, including speakers from Microsoft, Google and comScore. Enjoy some takeaways from the sessions, below, and don't miss our coverage from days 1-3—and get more via #FFWD2015 and @InterbrandCDNContinue reading...

in the spotlight

#FFWD2015 Day 3: From Passionate Brands to Passionate Fans

Posted by Shirley Brady on January 28, 2015 06:14 PM

Day 3 at Advertising Week Canada in Toronto today covered topics ranging from brand-building in a customer-centric world to building engagement and passionate communities, with speakers from the NHL and Twitter. Below, enjoy some key takeaways from participants; don't miss our coverage from days one and two; and follow the action at #FFWD2015: Continue reading...

branded content

Tumblr Invites Brand Marketers to Create, Discover and Engage

Posted by Sheila Shayon on January 28, 2015 11:01 AM

Tumblr Travel Alberta

As Yahoo continues to test revenue models (and finally resolve its Alibaba stake), its Tumblr brand is becoming increasingly attractive as a messaging platform for marketers.

Yahoo is slowly delivering brand partners to help monetize, leverage and create engagement on Tumblr with ever more sophisticated resources for branded content and outreach.

Case in point: Tumblr's partnership with Canada's Travel Alberta, a provincial tourism program aimed at drawing American tourists north of the border to experience Banff and its other stunning sites.Continue reading...

in the spotlight

#FFWD2015: Interbrand Canada Celebrates The Age of You (and 15)

Posted by Shirley Brady on January 27, 2015 07:13 PM

Advertising Week Canada Interbrand Josh Feldmeth Age of You January 27 2015 Toronto

Advertising Week Canada continued today in Toronto with a focus on "The Age of You"—this critical consumer-centric age of experience where seamless, personalized ecosystems are being created between brands and customers thanks to data-driven insights and measurement.

The topic made for a lively discussion led by Interbrand North America CEO Josh Feldmeth, who was introduced by Interbrand Canada MD Carolyn Ray on a significant occasion for another reason: Interbrand's 15th anniversary celebration in Canada.

Below, some of the key takeaways from the conversation, as identified by tweets from the audience:Continue reading...

super bowl

Super Bowl 2015: Canada's Sheldon the Spokespuppet Suits Up for the Big Game

Posted by Sheila Shayon on January 27, 2015 03:07 PM

Cundari Sheldon disco ball Canadian Super Bowl ad

The Super Bowl isn't just an American obsession. Fans and brands have some (pig)skin in the Big Game, too.

Meet Sheldon, the erudite spokespuppet and winner of the Super Bowl Canadian Ad Challenge presented by CTV and the Canadian Marketing Association. He's the star of “Disco,” a spot by the Cundari agency that will receive free airtime on CTV in both the pregame show and during the game, winning the agency a trip for two to the Super Bowl, valued at $207,000. 

The spot was created for the Consumer Protection Ontario (CPO) arm of the Ontario Ministry of Government and Consumer Services. While the Super Bowl spot is only running in Canada, it exemplifies growing interested by Canadian brands and marketers in leveraging the Super Bowl platform to gain a competitive advantage.Continue reading...

in the spotlight

Advertising Week Canada Gets Rolling With Heated Debate

Posted by Shirley Brady on January 26, 2015 06:09 PM

Besides being the day that Canadians watch those south of the border deal with insane amounts of snow for a change, Monday also marked the first day of Advertising Week Canada. Check out Day One highlights below, and follow the action on Twitter via #FFWD2015, @AdWeekCdn and @InterbrandCDN.

Broadcaster Kevin Newman got things rolling with a session on storytelling in the digital world with son (and JWT creative) Alex:Continue reading...

retail

Target Exits Canada After a Chilly Reception by New Neighbours

Posted by Mark J. Miller on January 15, 2015 11:01 AM

Target Canada Vancouver launch

Quitters may never win, but they also don’t keep losing money. Target has lost billions of dollars in its nearly two-year attempt to establish itself in Canada. Now, after holiday sales north of the US border came up short, the company has announced that it plans to close down its 133 stores there and escape further financial damage. 

Investors saw the change as good news and shares went up as much as 8.7 percent in the hours after the announcement, Bloomberg reports. However, it will also mean the loss of more than 17,000 jobs, a writedown of $5.4 billion this quarter, and another $500 million or $600 million in losses.

With that will come profits by next year, the Minneapolis-based company predicts. This is a big move for CEO Brian Cornell, who took the job in August and immediately headed to the stores in Canada to see just what was going on there. It was worse than he expected—and now he's cutting his losses.Continue reading...

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