Toy Maker Hasbro Has High Hollywood Hopes

It's a changing world in the toy business. Kids are focusing more of their attention on visual pursuits -- not just television and movies, but increasingly, video games and online entertainment. That means toy makers are scrambling to reinvent their brands and keep up with the times.

Hasbro, the second largest US toy maker behind Mattel, is making a big Hollywood push to remain competitive. "We actually reorganized the company to focus on our brand. Now we've become more consumer-centric," says Brian Goldner, Hasbro CEO, in an interview with The Wall Street Journal.Continue reading...