brand news

BP Suspends Marketing, Faces US Probe

Posted by Shirley Brady on May 18, 2010 07:58 AM

BP suspends marketing activity (but keeps up social media response) as Obama moves to name panel to investigate Gulf disaster. Other oil brands are staying resilient.

A coalition of America's largest food companies, including General Mills, ConAgra Foods, Kraft Foods, Kellogg, Coca-Cola, PepsiCo and Hershey, commit to taking 1.5 trillion calories out of their products by 2015 in an effort to reduce childhood obesity.

As the Ritz-Carlton prepares to take world's tallest hotel crown in Hong Kong, luxury hotels are booming in China.

European travel brands capitalize on ash cloud flight chaos.

Facebook on cusp of 500 million users.Continue reading...

media meltdown

Canadian Media Giant Canwest's Brand Threatened By Bankruptcy

Posted by Reneé Alexander on October 6, 2009 05:56 PM

Has Canwest Global Communication’s brand been dealt a death blow? Canada’s biggest media company, owner of Global Television and a chain of big-city daily newspapers plus The National Post, received court approval today for a bankruptcy restructuring.

The move comes after months of missed interest payments on its crippling debt load. But while the restructuring might be enough to save the company – or, more likely, parts of it – it could be too late to save the brand.

While Canwest continues to operate under Canada's federal bankruptcy protection law, the Companies’ Creditors Arrangement Act, and pledges to continue business as usual, it may not be status quo to consumers and, perhaps more importantly, for advertisers.Continue reading...

media meltdown

Canwest Capitalization: Too Little, Too Late?

Posted by Reneé Alexander on September 3, 2009 05:38 PM

A recapitalization plan for Canwest Global Communications has been "around the corner" for months now, as the beleaguered Canadian media giant continues to struggle under its crippling debt load. But by the time a deal is finally announced, the brand will have already passed the point of no return.

The once-proud owner of major newspapers and the Global Television network suffered irreparable damage earlier this year when it defaulted on two corporate bond offerings, effectively putting bondholders at the company's helm. Continue reading...

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