brand news

Brand News: Beckham's Whisky Ad, Jimmy Choo's Flat Debut and more

Posted by Dale Buss on October 17, 2014 09:12 AM

TOP STORIES

Diageo's Haig Club single-grain whisky debuts Guy Ritchie-directed spot starring brand co-owner David Beckham.

Apple iPad reveal fails to wow as 3D-like logo rumored.

Google sees ad prices continue decline.

Jimmy Choo makes lackluster debut in first day of public trading.

Twitter lets users stream music and audio via SoundCloud integration.Continue reading...

digital advertising

Google Brings BrandLab to New York with YouTube Space Studio Launch

Posted by Sheila Shayon on October 13, 2014 07:22 PM

Google's BrandLab is finally in the Big Apple, nested within the YouTube Space studio that just opened in New York as a hybrid production facility and classroom where brand marketers are invited to up their digital savvy while YouTube's creator partners leverage the studio's resources and acumen.

With a whopping one billion unique users visiting YouTube every month to consume about six billion hours of video, it’s a smart move for the world's second most valuable brand to set up shop near Madison Avenue. YouTube's studios in London, Los Angeles and Tokyo have drawn over 30,000 creators to more than 450 workshops resulting in 6,000 videos viewed for 47 million hours. With BrandLab, it's hoping to spread the gospel with those in control of marketing budgets, too.

“People think of YouTube as a West Coast company, but we’re here because New York is at the intersection of many creative communities—fashion, film, big media companies and of course, Madison Avenue,” commented Lance Podell, the founder of Next New Networks who's the global head of the YouTube Spaces creator studios, to the New York Times.Continue reading...

brand news

Brand News: Karl Lagerfeld, Philips, Omnicom and more

Posted by Dale Buss on September 23, 2014 09:09 AM

TOP STORIES

Apple releases new iPhone 6 TV commercials amid speculation regarding its plans for the Beats Music service.

NFL names a female CMO in PepsiCo veteran Dawn Hudson.

Karl Lagerfeld creates his own newspaper, Karl Daily, in content marketing move.

Philips spins off lighting business in corporate breakup to focus on fastergrowing healthcare markets, especially in Asia.

Omnicom forms CRM alliance with Salesforce.com and launches Instagram ads in the UK with Starbucks, Cadbury and others as CFO steps down.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Atlantic City announces redevelopment plan as Revel casino group pulls plug on branded property.

AT&T and Chernin Group's Otter Media acquires Fullscreen YouTube multichannel network.

BMW hopes for high-tech halo with i8-focused campaign.

Baskin-Robbins survives frozen yogurt.

Betty Crocker cookbook app woos new generation of chefs.Continue reading...

brand news

Brand News: Adidas, Apple, Big 12 and more

Posted by Shirley Brady on July 3, 2014 09:39 AM

TOP STORIES

USA soccer loss to Belgium (see McDonald's Fry Futbol highlights above) nets second-highest World Cup audience

Adidas and Walmart shoe designer settle trademark dispute.

Apple sued for trademark infringement in China.

Big 12 conference unveils new logo.

BP loses bid to trademark the color green.

MORE BRAND NEWS

American Apparel ousted CEO strikes investment deal.

Campbell Soup Company focuses on creating "food memories."

Dell opens center for selfie improvement.

Fab launches Hem sub-brand for customizable home furnishings.

Globe & Mail journalists strike over advertorial push.Continue reading...

brand news

In the News: Kellogg's, Netflix, target and more

Posted by Dale Buss on February 19, 2014 09:24 AM

In the NewsKellogg's struggles to stay relevant as cereal sales fall. 

Netflix sees video slowdown in conflict with broadband providers.

Target CEO is working to regain shoppers' trust.

Capital One causes backlash with policy about home visits.

Cinnabon thrives on licensing and co-branding.

Coke is warned over sub-standard Sprite in Nigeria.

Facebook copes with attention drift by users.

GM plans shift toward aluminum pickup trucks too, report says.Continue reading...

follow the money

ING Launches Orange Money Approach to Retirement Savings

Posted by Dale Buss on March 18, 2013 06:12 PM

ING U.S. came up with "the number" as a way for Americans to think about how much of a nest egg they would need to retire comfortably, and it turned out to be a very effective advertising icon for getting across the point: You need to have a tangible retirement goal to plan, save and invest effectively.

Now, ING U.S. is back with a new visual aid in a new TV advertising campaign, and it could turn out to be just as or even more effective: "orange" money. The orange color represents the well-known hue of the ING brand, but more important is that orange money stands for the stuff in your wallet, or savings, that you shouldn't spend because it's designated to put away for retirement. Only the "green" money is safe to spend.Continue reading...

sports in the spotlight

Acura, Capital One Bank on Big Ads for March Madness

Posted by Dale Buss on March 15, 2013 06:46 PM

Beginning Sunday with the NCAA Men's Basketball Tournament selection show on CBS, March Madness will get a grip on America. And that's the cue once again for a number of prominent brands to try to get a grip on March Madness fans.

Among brands that will be either sponsoring March Madness telecasts or advertising heavily during the next few weeks on the broadcast and cable networks that carry the 68-team tournament are Buick, Acura, Dove Men+Care and ING.

"The goal with March Madness advertising is reaching that core target and gaining prestige with them by associating with a prestigious event, as well as reaching next-generation fans and that passion of the recent graduate," Gary Robinson, manager of advertising and brand for Acura in the U.S., told brandchannel.Continue reading...

follow the money

"Do What You Do": Capital One Touts Mid-Mobile Banking Multitasking

Posted by Barry Silverstein on January 8, 2013 10:01 AM

The flurry of mobile banking ads lately is no accident. Just like every other business, banks have figured out that consumers are on the go — and connected — all the time. Banks are already scrambling to get their piece of the mobile payments market, and now mobile banking apps are the latest new thing.

A slew of campaigns are featuring the ease of mobile banking, with banks such as Barclays expanding mobile. Bank of America says, "Life is mobile. So is your bank." Chase calls mobile banking, "The power of Chase in the palm of your hand."

But Capital One, instead of pitching the mobile app itself, is focusing on the convenience factor for the consumer.Continue reading...

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