Posted by Dale Buss on January 22, 2013 09:02 AM
McDonald's debuts new packaging featuring QR codes.
Samsung reportedly developing new Galaxy Tab 3 line-up and a tablet.
Walmart toughens ethics policies for suppliers with zero tolerance policy.
AB InBev wins court bid to get back Bud EU trademark for beer.
Boeing faces intensifying probes on troubled Dreamliner.
Caterpillar woes deepen in China.
Cumulus brings country music back to New York City radio.
Daimler commits to innovation in mobility.Continue reading...
sip on this
Posted by Dale Buss on May 24, 2012 03:11 PM
If timing is everything, then Jamba Juice, Capri Sun and V8 could have very good summers. Each brand is bringing some product and sales news to the market just in time for the traditional Memorial Day kickoff to "summer" — and the seasonal spike in thirst — with a better-for-you twist.
Jamba Juice is bringing back a "summer favorite" drink: Fruit Refreshers with coconut water, which is popular as a beverage on its own with American consumers. They're made with fresh fruit, and Jamba is adding a new flavor this year: Watermelon Splash. The company‚ which is extending its brand in many directions these days, is also expanding its menu of smoothies and juices and juice blends for summer.
Kraft's Capri Sun brand just launched a new Super V drink, a blend of fruit and vegetable juices that represents a significant foray into the better-for-you space by a brand that traditionally was more about flavor and refreshment than nutrition.Continue reading...
Posted by Sheila Shayon on August 24, 2010 11:30 AM
“Send us your trash – we’ll make it into cool products.” That's the simple premise and promise aof New Jersey-based startup TerraCycle, a green recycler founded by two former Princeton University classmates who dreamed up the idea in 2001 for a business plan contest.
Now full-time "eco-capitalists," they're making good business from trash by partnering with brands to create recycling campaigns for their products, and a halo effect for their affiliates.
Instead of used packaging clogging up landfills, they encourage organizations such as schools (at no cost) to send them, for example, used Capri Sun juice packets (above) so they can turn them into products such as bags and backpacks.Continue reading...