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A Digital CARE Package for the 21st Century

Posted by Barry Silverstein on March 10, 2011 01:00 PM

It's always encouraging to see a legacy brand reinvent itself, especially one that offers assistance to the world's people.

That's what CARE is doing with a newly launched website that features a new kind of "CARE Package," a phrase that became associated with the nonprofit organization when it was founded in 1946.

CARE, which stands for the Cooperative for Assistance and Relief Everywhere, was originally comprised of 22 American organizations coming together to send CARE Packages consisting primarily of food to World War II survivors.

In the next twenty years, CARE sent some 100 million CARE Packages to people in need in Europe and later in Asia and other parts of the world.

The phrase "care package" has become so popular that it's widely used for any assortment of items being sent to a student, loved one, friend or other individual — but it has also lost its association with its origins.Continue reading...

brand news

Brands to Watch: Best Buy, Coke, Microsoft, WikiLeaks and more

Posted by Shirley Brady on December 14, 2010 06:00 PM

Brands to Watch

Google and Microsoft join President Obama's fight on $75 billion illegal drug e-market, as Obama meets with Bill Gates and Warren Buffett to discuss bolstering the US economy.

WikiLeaks leader Julian Assange granted bail (but Sweden vetoes) as supporters pay $360,000 for New York Times ad.

Audi and Mercedes-Benz lead automaker push to go social for 2011 Super Bowl.

Best Buy share price plunges on lowered forecast, despite brighter November for US retail sales.

Brett Favre draws criticism for trying to profit from end of winning streak.

CNBC launches subscription CNBC Pro, "for the serious investor."Continue reading...

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